A VETERAN OWNED SMALL BUSINESS | 
Social Media Marketing and the Strategic Shift from Destination to Audience
Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Brands that aren’t represented on the social Web are missing a significant opportunity that another business is more than happy to seize.
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About the Author
Susan Gunelius is a 20-year veteran of the marketing field and has authored numerous books about marketing, branding, and social media. Her marketing-related articles can be found on Entrepreneur.com, Forbes.com, MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more. She is President & CEO of KeySplash Creative, Inc., a marketing communications company, and speaks about marketing at events around the world. To read Susan’s complete biography, click here.
Business Programs
Social Media sites are being used by single individuals and large corporations alike for general communications, product and corporate branding and in some cases, real-time collaboration and communication. This is why Social Media Marketing Plus is constantly test-driving what we consider to be the “Best-of-Class” Tools, Tips and Techniques for Social Media Marketing and Brand Management.
Susan, you’re absolutely right! SMM has become “imperative” for online communication and collaboration.