It’s a well-known fact that the majority of new businesses online fail, typically within their first year. Why does this happen? What’s the cause? These are questions that you should be interested in if you are planning on setting up your own e-commerce company. E-commerce companies may look easy to set up and run, but it’s notoriously difficult to actually make a profit with this type of business models unless you know what you’re doing which most people don’t. So, how can you make sure that your e-commerce business isn’t DOA?
Get The Right Domain
First, it is important to make sure that you are getting a fantastic domain name for your e-commerce company. People often miss the importance of a great domain because they are distracted by the fact that no one searches for this. While that’s true, it’s worth pointing out that the domain name will impact your search ranking and this determines how much interest you’re going to see online before you even start to think about investing in SEO.
On top of this, you should also consider revisits. People are far more likely to revisit your site if they can remember the domain. That’s why certain domains sell for thousands online at auction. It does have an impact, and straight off the bat, it’s worth making sure that you are paying a little more here for the perfect domain.
Hosting is important too as this will give you complete control over how your site operates.
Keep Things User-Friendly
Next, it’s important to make sure that your site is completely user-friendly. You need to keep things as easy as possible for buyers. The easier you make it, the more likely they are to buy. It’s as simple as that. There are lots of ways to make your site easy to use but if you want to perfect the interface, it’s worth working with an IT support team. Using IT services, you can make sure that there are no issues with interface that could ultimately drive customers away.
You should have a blog as part of your e-commerce site as well. A blog will allow you to hit a number of birds with one stone. First, it will give you an easy way to add lots of SEO optimised content to your site and indirectly impact the rankings. Second, it allows you a great way to connect and target your audience encouraging them to commit to a purchase. Third, it will keep the rest of your site clean and free of cluttered content.
Target And Remarket
Lastly, you need to think of ways to hook the customer so that they can’t escape. One of the best ways to do this is to get their details even before the sale. Newsletters, email offers and deals are all fantastic ways to do this. That will ensure you can continue to market to them and get those always important repeat purchases.
We hope you take this advice and make sure that your E-commerce company isn’t DOA.
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