Transparency in communication has become more common in all sorts of enterprises. In the nonprofit and responsible profit sector, candor and authenticity are considered high value. Customer loyalty tends to increase when there’s an emphasis on transparency. Leveraging the power of a good story, transparency is a positive alternative to a competitive, secretive attitude; it’s a more compassionate way to function. For stakeholders, trust is a major issue; transparency helps facilitate it. Consider several ways that transparency can benefit your organization.
Relationships With Investors
If you’re building a relationship with a possible investor, increasing the trust level can be facilitated with the wise use of transparency. There’s a good bit of competition for funding, and investors want to recoup their money as soon as possible. It may be daunting to decide how you want to present your brand story; the assistance of professionals such as PR firms in Portland Oregon can get you started in the right direction. Judicious transparency indicates that you’ll be honest and thorough with your business plan and consistently keep investors in the loop.
In this case, your “community” is everyone you come into contact with — it’s not only a geographical designation. Transparency is all about awareness of the social norms of your customers and stakeholders while having sincere communication content and style. While it’s important to have a reputation for honesty and integrity as sort of a baseline, portraying an image of absolute perfection is unsustainable, unrealistic, and may backfire. Keep it real by being straightforward about the bumps along the way, and describing how you’re overcoming them.
As you build your organization, transparency with employees is a valuable investment, especially in the early stages. Higher productivity, more confidence and creativity, and less turnover are associated with greater transparency. You’ll also build your word-of-mouth reputation in the professional community.
Customer confidence starts from a foundation of trust, and transparency helps build it — particularly if you’re a human service provider. Firms like a healthcare PR company Portland can help you craft your message so it resonates with customers. Your organization gains credibility if customers see moments of vulnerability within a framework of integrity and commitment.
Depending on your type of organization, there are many ways to be transparent and professional. Take a look at similar businesses and see how they’re effectively weaving transparency into their stories, and mine your own experiences to craft a compelling message.
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