Everyone loves a stock photo – they are easy, relatively cheap or free, and can illustrate a point well. But, the same images appear across multiple websites, and over time your business is blended in with the rest of them – even if you are better.
Often, new businesses will focus on putting their money in other areas, assuming that so long as they have some photos, that is enough when your images can be your differentiator in reality.
Content is one of the most powerful things your business will put on the internet, and your photographs will be part of those assets. Corporate Photography will give you a range of assets that can be used across your media. Once that has been taken, unless they are campaign specific or seasonal – they can be used repeatedly.
Your business website will need some SEO work, and your images will be one of the driving forces behind being found.
But how do you optimize your photos?
- Unique images
- ALT text
- Resizing images
- File Names
Professional photos will be delivered with most of the heavy work done.
While stock photos can be used in a lot of ways, they don’t give people much of an impression about your company and who you are. People like to know the organizations they buy from and work with.
Photos of you, your team, and how you do things are more likely to give people the impression that you want. Authenticity isn’t possible when all people can find stock photos.
Professional photos will complement your tone of voice in the text and give more to your story.
Does a stock photo represent what you are trying to achieve? Are those photos that you want to be associated with? Your images represent your brand. You should strive for high-quality photos that have your brand’s personality and support the story that your brand is telling.
Remember that the images you have will be one of the first things a customer will see, representing your brand.
Stock photos are not taken for anyone specifically, and the quality, while it can be good, isn’t going to be for your specific needs. It is going to be one standard. Professional photographers will head to your business location with everything they need to give you the highest-quality, stunning images and work with you to create.
You’ll get images that work for your website – sure, but you’ll also have them the right size for your social media profiles. Each photo will be perfect for you.
Your images will help you stand out from the sea of stock photos and make you more recognizable. Make-up brands and sports brands are great examples – while the colors and styles of clothing might be the same, their images are true to their brand, and you can tell them apart just from those.
Professional images will give you a strong competitive edge. Professional Photography will be part of your branding story, and here are some other tips that will help: The Basics Of Good Branding – StrategyDriven.