Planning a presentation? Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose.
Begin with a Bang
Begin the presentation by seizing everyone’s attention with what we at Communispond call ‘the grabber’. Wake them up. Shake them up. Involve them. Create an opening that makes the audience members put away their hand-held gizmos and focus on what you’re saying.
Among the most compelling of grabbers is a dramatic story. That’s because everyone loves a story. We’ve loved them from early childhood, since mankind’s early beginnings and they’re loved across all cultures. Telling a story does much more than command the audience’s attention, though. It helps you make an emotional connection with everyone.
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About the Author
Bill Rosenthal is the Chief Executive Officer of Communispond Inc., an organization that has taught business communications skills to more than 600,000 persons. Bill is responsible all aspects of the business including sales, marketing, content development, and the delivery of Communispond courses by certified faculty. Prior to joining Communispond, Bill was CEO of Digi-Block Inc., a K-12 education publisher focusing on mathematics. He also served as President of Kaplan College, a division of Kaplan Inc., the well-known test preparation company, where he developed and launched the online college that offers Associates and Bachelors degrees and certificates in Business, Information Technology, Nursing, and Law. In a previous role as President of Ziff-Davis Education (now called Element K), Bill oversaw the leading supplier of computer training products worldwide and supervised the operations of ZD University, the leading web-based computer skills site.
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