Did you know that ¾’s of all users never even bother to look at the results beyond the first page? It’s true, and it also means that one of the most important things you can do to generate traffic, secure leads, and establish your business as a stalwart in your field is to ensure you are on that first page of search engine results. The good news is some strategies can help you scale this SEO mountain, read on to find out what they are.
Find and use relevant keywords
Optimizing your site, as well as your blogs for keywords is an essential aspect of good SEO. However, to be able to do this effectively you will need to know the words and phrases potential customers are using to search for your business.
This means you will need to perform a keyword analysis before you get started, as this can be used to guide your entire optimization process. Remember to include long-tail keywords as well as single words and short phrases too, as they are also highly regarded by search engine algorithms.
Blog your heart out
Search engines love blogs, indeed their algorithms are designed to prioritize organic content above all else. That is content that is genuine and written with a purpose and value in mind, rather than just as a vehicle for keyword stuffing ( the latter being something that search engines actually penalize!).
Of course, for your blogs to be as successful as possible they will need to be a few things. The first of these is longer form, so opt for 1000-1500 words instead of 250 where possible. Next, be sure that they offer genuine value to your readership and/or target demographic.
After all, the more clock through you get, the better your SERPS position will be. Not to mention all the kudos you will be accumulating with potential customers. Additionally, there is even another benefit of creating quality valued content, and that it makes the likelihood that it will get shared even higher. This then enhances your chances of getting backlinks, which are hugely valuable in SEO because search engines treat them in a similar way to references. That is the more you have from a reputable site, the higher your SEO position will be.
Also, remember that both SEO and content writing are specialist disciplines within themselves. This means you may be able to create a more effective campaign by working with Seoshark and other specialist SEO agencies like them. After all, it is their business to understand all the minutiae of SEO from the ever-changing algorithms to the timescales involved until you can expect to see real results.
Optimize for mobile
Finally, if you want to see your company on the first page of Google, then you must ensure your site is optimized for mobile. This means that it will automatically display the best version whether the viewer is using a PC or a mobile device like a smartphone or tablet.
Indeed, not only is this an important aspect of providing your customers with the best experience, but it is also another factor that is held in high regard by search engine algorithms. Therefore by optimizing in this way you provide the best chance of scaling the SEO mountain and being featured front and center on the first page!
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