4 Effective Strategies For Improving Brand Reputation

StrategyDriven Marketing and Sales Article | 4 Effective Strategies For Improving Brand ReputationAre you looking to improve your brand reputation? Brand reputation has a direct impact on the success of a company. After all, a consumer will always opt for a brand with a good reputation as opposed to one which is not perceived well by others. This makes it challenging for new companies and those that have been unable to develop a positive reputation, but the good news is that there are a few highly effective strategies for improving brand reputation, which can deliver powerful results. It does take some time to develop a positive reputation, but combining a few of these strategies will help you to get there faster.

1. Stand For Something

Today’s consumer is a highly aware one as there are so many issues around the world and constant media coverage. Standing for an important issue will help to present your brand as one that is concerned more than simply about your bottom line and could help you to attract more people to your brand, plus you will also be doing good in the world, so it is a win-win situation.

2. Reduce Environmental Impact

Leading on from this, one of the best ways to improve your reputation is to reduce your environmental impact. This is a topic that gets a tremendous amount of media attention as it is a real cause for concern, so this could really boost your reputation – just be sure to document what steps you are taking to reduce your impact and share this online. In addition to doing your bit, this could help to reduce your operating costs, too.

3. Have A Professional Video Made

Content is king in today’s digital world, but consumers see an enormous amount of content on a daily basis, which can make it hard to stand out. Film is a highly engaging form of media that will always captivate the audience, so this is a smart format to use for your content, whether this is an advert, explainer video, tutorial, or any other type of corporate film. It is important to use an experienced production company for the best results – you can learn more about A Wing Visuals online to discover the benefits of using their production service to improve your brand reputation.

4. Engage With Your Target Customer

The quickest way to improve (and damage) brand reputation is through the way in which you communicate with your target customer. You should always be friendly, professional, and willing to go the extra mile so that you can forge strong relationships and show that you are a brand that cares and can be trusted. Additionally, make it easy for people to get in touch with your business and provide a few different methods that they can do this, such as online chat and on the phone.

Combine these strategies to improve your brand reputation, and you should start to notice an improvement in how you are perceived by the outside world before long. Brand reputation is critical to success, but it is also an area that needs a lot of work, patience, and commitment.

How to Successfully Market a Niche Business

StrategyDriven Marketing and Sales Article | How to Successfully Market a Niche BusinessMarketing any business is a tricky process. There are many different elements to consider, from the target audience to the allocated budget. Then there are all the different advertising channels available, where you have to try and figure out which ones work best for a business.

It’s difficult, right? Well, throw a specialised niche into the mix, and the challenge becomes even more severe.

Or is it?

While working in a particular niche will limit the options available, there’s still plenty of potential to craft a killer marketing plan. It just depends on how you approach the task. To help you out, here are a few tips on how to successfully market a niche business.

Know the audience

As with any business, any marketing plan begins with getting to grips with the audience it is targeting. You need to understand why customers decide to shop at your niche business. You also have to figure out what might be turning them away, and if there are any potential opportunities available that are currently untapped.

Remember: this is more than just the basics like gender, age range, and income. You must gain a deep understanding of their behaviour patterns and preferences.

Use the right content

Once you understand the audience, you’ll already have a firm grasp on what type of content will work to bring them in.

For instance, if you were promoting a law firm, flashy graphics and funny videos are not exactly suitable. The audience you are targeting is one that seeks a company that exudes professionalism and expertise. Posting cat memes is only going to reflect badly on the law firm.

Get the content right, engage with the audience, and start reaping the rewards.

Don’t avoid local customers

When you’re marketing a niche, it can be easy to try and cast a net wide in an attempt to capture every potential customer. This is a possibility depending on just how specialised the niche is, of course, but you shouldn’t lose focus on an important aspect: the local audience

In fact, certain specialised businesses depend on their local customer base. To use an example, a reputed accountant, Liverpool based firm is Alliance Accounting. Despite their reputation and expertise, their main targets are clients that are in Liverpool and Sydney. The reason is simple: people from other areas of Australia are less likely to travel across the country for an accountant.

Listen to feedback

If you’ve created a business from scratch, you might have a tendency to ignore any feedback that goes against your grand vision.

Never do that.

It is fine for you to feel proud and be protective of your company. However, any business needs to listen to its customers. If they have a valid point, require assistance, or are simply there to complain, respond to them. If you do it in a respectful, self-assured manner, this will reflect well on your business and may even turn complainers into loyal customers.

Feedback will also help you to shape your marketing plan. After all, your marketing strategy should be one that’s open to change. Continually refine your approach, and you will be able to reach a more considerable number of targeted customers.

3 Law Firm Marketing Strategies to Implement in Your Firm

StrategyDriven Marketing and Sales Article |law firm marketing strategies |3 Law Firm Marketing Strategies to Implement in Your FirmThere are over 442,000 law firms in the United States.

In a country of over 330 million people, you’d quickly assume law firms don’t have any problem finding new clients. You’d be wrong.

The legal industry is a competitive space, with big law firms dominating the market. The small firms, which are the majority, have to work hard to attract clients and generate the revenue they need to keep the lights on.

If you own a small firm, it’s time to stop working hard and start working smart. A savvy lawyer invests in effective law firm marketing strategies.

In this guide, we’re sharing a couple of ways you can market your firm and create a steady stream of clients.

1. Word of Mouth Is King

At a time when almost everyone is looking for businesses online, you’d be forgiven for shifting your entire focus to digital marketing. Don’t make this mistake, though. The business world is unforgiving.

Ensure word of mouth marketing is your #1 strategy.

You see, as consumers, we trust what our closest friends tell us. If your pal says product A is the real deal, you’re going to try it out without thinking twice. If another pal says law firm B offers the best legal services, why would you waste your time looking for another firm?

That’s organic word of mouth marketing at it’s best.

And the best thing about WOM is you don’t have to directly invest any money in it. Just offer top-notch legal services to every client you get and rest assured they’ll tell their friends about it.

2. Work on Your Law Firm Website

Even though word of mouth is a vital first step, digital marketing is still valuable.

Today, many people looking for legal services begin their search online. Even after a friend has given you a recommendation, you’re going to look up the firm online, as opposed to physically visiting their offices.

What impression are people getting when they visit your law firm website for the first time?

If the site is taking longer than 3 seconds to load, you’re losing a good chunk of potential clients. If it doesn’t load properly on mobile devices, you’re leaving money on the table. If the navigation isn’t intuitive, you’re losing customers.

Giving your website a refresh and optimizing it for user experience can increase the number of leads your firm gets and converts.

3. Invest in a Legal Lead Service

As a lawyer, there’s only so much you can achieve when you’re implementing marketing on your own. You probably don’t have proper marketing skills.

Outsourcing your marketing to a digital marketing agency is one way to solve this problem. Another way is to work with a legal lead service, such as this exclusive attorney service.

Unlike a digital marketing agency, a legal lead service focuses on lead generation. They have a pipeline of clients who’re ready to hire a lawyer. As such, when you buy leads from such a service, you’re assured of getting paying clients.

Implement These Law Firm Marketing Strategies

A law firm, just like any other business, needs customers or clients to stay afloat. And to get clients, you need to invest in marketing. With these law firm marketing strategies, you can now position your firm for success.
Keep reading our blog for high impact small business advice.

How to Prepare for Trade Shows and Conventions

StrategyDriven Marketing and Sales Article | How to Prepare for Trade Shows and ConventionsThere are key events throughout the year for all industries and most of these come in the form of conventions or trade shows. These mass gatherings are an opportunity for businesses to promote their extensive list of products, usually with a focus on the latest releases. They also provide a chance for industry professionals to mingle and lay the groundwork for potential future collaborations with other companies as well as personal career progression.

If you are a new business or an individual that is new to the trade show and convention experience, here are some things you need to keep in mind in the months leading up to your event.

Select the Right Team

You won’t be able to manage a busy schedule that could include meetings and presentations as well as hosting your exhibit booth on your own. Even a small business will need at least 2 to 4 people attending these events to keep up with all the flurry of activity that tends to take place during conventions and trade shows.

However, you must select the right people for the job. You will want people who have strong social skills and the ability to engage passers-by in conversation and interest them in your booth. Perhaps some members of your sales and marketing team would be best for this. You will also need them to be punctual, reliable and efficient to ensure you can best present your business to other industry professionals.

Make Your Booth Amazing

Although you might make the best products on the market, if your exhibit booth looks dull and fails to catch people’s attention, it could have a detrimental effect on your business. One of the purposes of this type of event is to spread the word about your company and promote the business and its products. Therefore, you must make your booth look incredible, even if you have one of the smallest ones at the trade show.

For those who have a bigger budget, consider getting a double deck exhibit booth as these stand out from the crowd and provide plenty of space for storage and private meetings. If these are out of your price range, get creative and think of cost-effective ways you can decorate your booth to draw people in. However, remember to discuss this with the venue and find out what the health and safety codes are as there are likely to be restrictions to what you can do.

Prepare Marketing Materials

Again, the whole point of these events is to promote, promote, promote! You might have your products on display, but with no additional materials or further information available, this will be pointless. As a business, you should have already developed a marketing campaign for your products; therefore, you should have marketing material for these things at the ready. If you want to revamp your campaigns before you attend these events you can do, but this will depend on your budget and how much time you have. Whatever you do, just remember to bring those marketing materials with you to share with potential customers and clients at the event.

Booklets, pamphlets and sales brochures that people can take away with them are all brilliant items to have. You may even want to consider making up small gift bags with various marketing materials for your products and perhaps include some free samples where you can.

Secure Meetings

These events are usually sales orientated and many meetings that are business to business or business to client are held to secure deals and contracts. As a smaller, lesser-known business, you might find trying to secure these meetings a bit daunting and difficult, but you should still attend.

These meetings are an opportunity to widen your customer base and increase your business’s visibility across the industry. Even if you fail to secure as many sales as you would have liked, at least more people are becoming familiar with your company and know what you do. It’s also a chance to learn how you can improve your sales tactics and marketing.

Presentations

If you are going to give a presentation at one of these events, make sure it is engaging and memorable. Don’t rely on boring PowerPoint slides and monotone speeches. Instead, prepare a fun, interactive presentation that doesn’t allow your audience the chance to let their mind wander or to fall asleep while you’re on stage. If you’re not giving a presentation this time around, it’s still worth going to see others that are happening during these events as you can learn from other industry leaders and innovators, helping to keep you up to date and relevant as a business.

Although they are work-related events, trade shows and conventions can be great fun to attend. There’s always a lot to see on offer from other businesses and they’re great networking opportunities. If you’re lucky enough to attend one abroad, there’s also the chance to travel! Just remember these key points to help you prepare for your next big trade show event.

Why Your Business Needs Offline Marketing and Promotion in the Digital Age

StrategyDriven Marketing and Sales Article | Why Your Business Needs Offline Marketing and Promotion in the Digital Age

Nowadays, many businesses focus their marketing and promotional budgets on digital marketing methods. This is entirely understandable given how much time the average person spends online each day, but that doesn’t mean that offline marketing should be relegated to the past.

It is common for pay per click advertising, email, and social media campaigns to dominate the marketing plans of companies. This focus on digital means that offline marketing techniques often take a backseat. However, raising the profile of your business and boosting recognition of your brand requires a combination of both offline and online marketing techniques.

While digital marketing is excellent for raising awareness of your business to a broad audience, offline marketing techniques are a useful tool for promoting awareness on a local level. Small businesses, in particular, can benefit from going back to basics and introducing more traditional promotional methods to their marketing toolkit.

Signage

Signage is an excellent way to familiarize potential customers with your business and to increase awareness in the local area. Regularly seeing your business’s logo on signage will ensure that it stays in the mind of potential customers. Signage is widely used by companies across a range of industries as a way of promoting their companies in the local area. Realtors use coroplast signs not only to show that a house is for sale but also to promote their business. Likewise, builders and decorators use signs on their customer’s homes as a way of showcasing their work and building their profile. When operating a business on a local level, this kind of offline promotion is invaluable to keep your business at the forefront of people’s minds and building brand recognition.

Sponsorship

If you want your business to become a part of the community that you operate in, sponsorship is an excellent promotional tool. Lending your business’s support to a local charity, sports team, or other good cause will boost your profile in the local area while offering support to a worthwhile cause. If your company’s values are focused around being community-minded and giving back to the local area, sponsoring a good cause is an excellent way to put these values into practice. Sponsoring and supporting events or charitable organizations is beneficial from a PR perspective and will help your business to be accepted as part of the community.

Networking

While emails and video conferencing are excellent tools and make communication fast and easy, nothing beats face to face communication. One of the most effective forms of face to face communication in business is networking.

Networking is something that divides opinion as people either love it or hate it. Still, whichever camp you fall into, it cannot be denied that it is a powerful promotional tool for your business. Networking not only enables you to make useful business connections, but it also provides the opportunity for you to share your enthusiasm and passion for your business with a broader audience. This makes networking an invaluable tool for raising the profile of your company.