The Winning Formula: 10 Elements of an Effective TV Commercial

StrategyDriven Marketing and Sales Article |Effective TV Commercial|The Winning Formula: 10 Elements of an Effective TV CommercialTelevision commercials are a great way to attract more customers to s business and sell more products. However, the ad must have effective elements to achieve the company’s goals. A complete review of the 10 elements of an effective commercial helps companies make sound choices.

1. Keep the Information Brief

In all television ads, the advertiser has a small window of time to share their information with viewers, and they must choose verbiage that is effective yet brief. Most television ads last under three minutes, and the company must spend this time presenting the exact details they want the audience to hear. The information must explain why the product is useful, why the customers will want it, and how the product might improve the customers’ lives. Business owners can learn more about ad content by contacting Rocket Productions now.

2. Connecting on an Emotional Level

The commercial must give viewers a chance to connect on an emotional level with the content. It must be relatable and show the viewers a glimpse into their own lives. An effective ad is successful if it has human elements that are appealing to the audience and make them want to buy the product or visit the business.

3. Keep the Message Positive

The message conveyed in the ad must be positive throughout. Companies must avoid any negativity in their ads, even if the company owners have an opinion about certain events happening in the world. By introducing any negativity in the ads, the company could face a backlash that has the opposite effect on their company or sales.

4. Identifying the Target Demographic Appropriately

Proper research shows the company and advertisers what elements are most appealing to the target demographic. If they do not conduct proper research, the ads will not capture the attention of the target audience. By adding these elements, the company’s ads are more successful.

5. Use a Call to Action

All ads must have a call to action to direct the viewers. They must tell the customers to come to the company’s location or visit their website. How they want the customer to purchase their products or hire them for their services must be presented in the ad.

6. Generate Trust Among Consumers

A successful commercial generates trust among consumers. They must find ways to add elements that make the company more credible and trustworthy.

7. Define Measurable Goals

By using the appropriate tools, the advertisers can measure the success of the ads and ensure that they achieve their goals. If the ads aren’t successful, the advertisers learn what to change.

8. Follow Proper Product Placement

The product placement in the TV commercial is vital for the overall concept. It must be centralized in the advertisement and remain in each scene of the commercial.

9. An Appealing Cast

The commercial must have an appealing cast, and the company must choose influencers or celebrities that are well-known. The business owner must choose a celebrity that is appealing to their target audience.

10. Use a Catchy Jingle of Slogan

A catchy jingle or slogan generates name recognition, and it will stick in the back of the consumer’s mind. The more often the commercial airs, the more likely the viewers will remember the slogan or jingle and connect it to the company.
Television commercials are an effective way to share information about products and services with a mass audience. When the commercials air defines who sees them and how effective the marketing efforts are. A complete review of strategies to improve TV commercials helps businesses thrive and generate greater success.

7 Ways to Get Inspiration When Planning a Logo For Your Business

StrategyDriven Marketing and Sales Article |Business Logo|7 Ways to Get Inspiration When Planning a Logo For Your BusinessDesigning a logo by yourself can be a complicated process.

After all, you’re only one perspective.

So, what are your options?

Outside inspiration, of course.

Drawn from a source of established brands, popular blogs, and creative designers.

All using market and consumer-related design strategies and trends, proven to communicate your brand’s identity and engage your target audience.

Now all you need is to know where to find them.

Good news, that’s what we’re going to tell you.

Let’s look at 7 ways to get inspiration when planning a logo for your business.

It All Starts with Your Brand

Before you look externally, consider looking internally for ideas for logo creation; after all, your logo’s primary purpose is to represent your brand and what better place to start seeking inspiration than your own story?
Ask yourself the following questions to get your home-grown creative juices flowing:

  • Your Voice: Why does your business exist? Who are you serving? What are your goals and beliefs?
  • Your Market: What designs, colors, and typography are related to your niche?
  • What Qualities do you Prioritize? Are there any images or icons that reflect your brand’s qualities?
  • Brands and Artists: What existing brands or artists match your brand’s voice? Is there anything about their style that connects with your brand? Can you use elements of their work to influence your logo’s design?
  • Create Visuals or Wordplay: Can you use a catchy wordplay or visual to create your slogan or brand name? If so, it’s an excellent strategy for creating a memorable logo

Let Your Competitors Inspire You

Your competitors are in the same market and therefore have the same goals, so it stands to reason that some are using design techniques proven to work for your market place.

Typically, your competitor’s logos will contain proven design tactics that are worth considering. However, should you notice that many are using a similar logo design, it could be beneficial to go in the opposite direction to ensure your brand stands out within your niche.

Big Brands Know All the Tricks!

Big brands have big budgets and employ the best designers who know the latest trends to create their logos, so looking towards theirs is an excellent way of finding up-to-date inspirational ideas.
Also, pay attention to any leading corporations and see if it’s possible to isolate any parts of their logos that are working well and adapt their approach while infusing your own identity to create a truly unique and high performing logo.

Social media Is Always Up To Date

Spend Some Time on Pinterest and other social media platforms to hunt for logo inspiration; Pinterest, in particular, allows you to search by subject matter, so you can narrow your search for art that’s related to your niche.

You’ll find thousands of images, and the inspiration within these platforms is only as infinite as your imagination.

Magazines and Design Blogs Can Also Help You

Magazines and blogs should also be on your inspirational radar, as they regularly publish logo related content in the form of image collections and expertly created logo design galleries.

Image Searches Should Not Be Overlooked

Images are often the essence of a great logo; think about some of your favorite brand logos, do any images to mind?
You can apply the same approach by using any images you can think of that would be a suitable fit for your logo; when you have one, send it to a freelance graphic designer along with your name, you could end up with an instant logo!

Still Stuck! Ask Friends, Family, and Co-Workers.

If you’re still lacking inspiration, bring outside voices into the conversation.

After all, we are a subjective vacuum. Sometimes, it helps to get different perspectives by asking other people for their ideas.

If you have employees, seek their opinion on how they see your business and what connects with their viewpoints. If you’re a solo entrepreneur, there are still plenty of people you can brainstorm with for logo ideas. Ask members of any clubs you’re in or family and friends with business or marketing experience; you never know what skills they have; they might provide you with that inspirational spark you’re seeking.

DIY Marketing: Does it Work?

StrategyDriven Marketing and Sales Article | DIY Marketing: Does it Work?As a small business owner, chances are you often find yourself in DIY situations. From managing your social media accounts to writing your own blog, there are many forms of DIY marketing. There’s no cap on what you can spend on marketing your product or service. However, to save money people often rely more on DIY than giving this over to the professionals. With that said, just how effective is DIY marketing? Can you reach the same number of qualified consumers when you opt to take care of marketing yourself? What is Digital Marketing? To learn the answers to these questions, and more, read on.

Digital marketing is just one part of overall marketing, but it’s a big one. Most people go online first when researching a product or service and digital marketing takes advantage of this. Digital marketing is the marketing component that relies on using websites, search engines, social media, emails, mobile app, and more to reach consumers and educate them about a product or service. It’s a great way to brand yourself and your business.

Is Your DIY Digital Marketing Working?

Marketing on a budget means you’ll have to do some DIY digital marketing. But how do you know if it’s working? Traffic to your website is one way to know. Are people clicking on links in your marketing emails? Are your Google Ads getting clicks too? These are just some questions to ask yourself after implementing a DIY marketing campaign. Others include:

Are you getting enough of a return on your time investment? In other words, are you getting results for the time you’re putting in? To figure this out, estimate your weekly DIY marketing schedule and multiply that by your hourly rate. Next, take your weekly investment, multiply that by 52 weeks, and divide by 12. You will then need to figure out your KPIs (i.e. clicks, calls, form fills, etc…) and compare the numbers. This should give you a good idea of what you’re getting for the work you’re putting in.

Is marketing on a budget working? If you’re doing DIY digital marketing and marketing on a budget, you can still make it work. The key is to keep analyzing your data, as described above, to ensure you’re getting a good return on investment (ROI). Otherwise, you’re throwing money away that could be used for effective marketing strategies. Some tips for marketing on a budget include:

Become an expert: Create new and meaningful content that answers your reader’s questions and you will see sales increase.

Reach out to influencers: With the help of an influencer, you can reach hundreds of people looking for a product in your niche and the cost is negotiable in some cases.

Giveaways and samples: Giving away a product or sample is a risk-free way for customers to try your product.

In the end, does DIY marketing work? Yes. However, for really in-depth digital marketing that shows the highest ROI, it’s best to leave the marketing up to the professionals. They will be able to strategize a digital marketing plan and then carry it out. Of course, if you love DIY marketing, you can still take on many projects to add a personal touch and be more involved with day-to-day marketing.

Perfecting Your Product Launch Process

StrategyDriven Marketing and Sales Article |Product Launch|Perfecting Your Product Launch ProcessLaunching a new product is perhaps one of the most daunting things you’ll experience as a new business owner. There are many different things to think about and focus on when you launch a new product. As a result, you might find yourself struggling with your first few product launches. Perhaps one of your products doesn’t get as much attention as you’d have hoped, or maybe you’re unsure how to market your products effectively. Timing also plays a huge factor in the success of your product launch.

There are many different things to think about when it comes to perfecting your product launches. So to help you out, we’ve put together a couple of tips to ensure that your future launches will go smoothly and efficiently.

Get accustomed to using social media

When it comes to getting a new product noticed, it’s vital that you start using social media as soon as possible. Spreading a product via word of mouth is arguably one of the best ways to get high conversion rates with your leads. This is especially true if you’re able to target the right audience with your products. It takes a bit of market research to be able to take advantage of social media, but it should be an integral part of your marketing strategy.

Finding the right audience

And speaking of finding your audience, it’s a good idea to identify the types of customers that you’re trying to appeal to. Creating customer profiles, even as a small business, is an effective way to help you overcome many of the initial challenges of securing an audience for your products and services. Once you’ve found the right audience, you want to try and appeal to them as best as you can to draw their attention and hold it for long enough until they purchase something or at least share your brand with others.

Take your product management process seriously

When it comes to product management, it’s important to understand the responsibilities involved so that you can take it seriously. The process involves shaping your products and marketing launches down to the smallest detail. You need to create comprehensive plans that get everyone involved in the process. From designers to content writers, there’s a lot involved in the product launch process and you need to start planning ahead. You may want to even consider hiring a product manager if you’re a growing business that needs more employees to handle all of the tasks and responsibilities involved.

Make use of different forms of media

There are lots of different ways to consume media these days. From watching videos to listening to podcasts, there are lots of different places where you can advertise your brand and reach an entirely new audience. Make use of videos, audio, images and even traditional marketing to get your brand out there. Don’t just stick to one form of marketing–diversify your strategy to appeal to a wider audience and reach further than you could before.

Role Of Marketing Professionals In Healthcare Systems

StrategyDriven Marketing and Sales Article |Marketing Professionals in Healthcare|Role Of Marketing Professionals In Healthcare SystemsA common misconception many people have is that all healthcare facilities work for social welfare. Even though it is partially true because healthcare professionals have a better work motive than making money, it is not entirely accurate. Apart from state-owned organizations, private hospitals have ends to meet, and maximizing profits is one of their agendas. And this brings us to the topic of our blog today!

Much like every other business, a healthcare facility also comprises functions that support its operations. These may include finance, administration, marketing, etc. However, that said, we may wonder what role can marketing professionals perform in a healthcare facility?

By definition, marketing professionals are responsible for identifying and creating strategies and tactics to attract customers to a business. You create a product or a service. Your marketing department works towards selling that product or service to your consumers. A marketing professional may perform a similar role in convincing customers to visit your hospital or clinic in a healthcare facility. Here we have a list of functions a marketing professional may act in a healthcare system:

CREATE A WELL-DEFINED MARKETING STRATEGY:

Healthcare organizations are unique business structures. They aim to provide top-notch care to their patients, which is why it is imperative not to sound too greedy for profits! However, being in business, you would still want to increase your customer base.

Marketing professionals can help create an effective marketing strategy and a detailed promotional campaign depending on its subtleties. They are experts in their field, so they know how to position the company using its core strengths. They may also work towards hiding the business’s weak spots or portraying them in a positive light. They can also identify the marketing elements that will best suit your business structure, such as using online marketing tools or sticking to conventional methods.

Expert marketing professionals are remarkable in creating effective strategies and add significant value to a healthcare system. You can look into a hiring business administration individual specializing in healthcare career path to take up a marketing role in your organization. Both the fields would fit perfectly together as such professionals are well-versed in marketing along with healthcare administration.

ASSIST IN DEVELOPING A USER-FRIENDLY WEBPAGE:

Many patients now look towards booking online appointments through websites or calls. Since the advent of the internet, most of what we do has gradually shifted over to the virtual world. In the past, people would have to either make a phone call or pay a visit to book an appointment. Now, merely logging in your details on the facility’s webpage can give you a booked slot!

Customer expectations have altered in the wake of changing communication dynamics. And this is also why healthcare facilities need to advance according to the varying needs of the customers. Marketing professionals can help analyze the expectations of potential customers and devise appropriate strategies for webpage creation. Additionally, they can also link the webpage to the overall promotional campaign. Often your customers may fall in the adult age category who are usually not very tech-savvy. And this is why user needs must come into consideration when building the webpage. The website needs to have a user-friendly interface and have minimum complexities. It is one aspect where marketing professionals can play an imminent role.

OPTIMIZE YOUR WEBPAGE FOR SEARCH RESULTS:

After you build an interactive webpage, the next step for marketing experts is to optimize it. Today customers use the internet to search for whatever they need. Therefore, if they need to find the nearest eye physician, they will log on to the internet and search. Now, the marketing professionals working for you will be responsible for optimizing your webpage to appear on the top of all searches. This way, you will have higher chances of increasing website traffic and scoring new customers.

Search engine optimization is the trendiest marketing tool these days. Marketers use several tactics to ensure you get a place on the first page of search engine results. These often get done by designing the webpage appropriately, creating online blogs, or other useful content. Whatever suits your marketing strategy; however, it is one of the areas where marketing professionals can offer their expertise and play a vital role.

MONITOR YOUR ONLINE PRESENCE:

The reputation of a healthcare facility is of crucial importance. For example, will you ever choose to go to a hospital that recently had a case of patient mishandling? You will surely not. We hand our lives to healthcare professionals. We expect them to exercise extreme caution and care when dealing with health-related issues. It is a risky choice, so customers often take several recommendations before deciding which doctor or healthcare expert to consult for treatment.

Hospitals need to ensure that their online presence and reputation is excellent. A single negative review can taint the reputation manifold and make people fear the facility. And this is why keeping a check on online presence and addressing issues as soon as they arise is imperative. Marketing professionals are apt to handle customer satisfaction and recouping situations where satisfaction levels are low. Marketing professionals can tackle, compensate, apologize, and cover up the situation before such cases create a bad name for the healthcare facility.

UTILIZE SOCIAL MEDIA TO MARKET YOUR ORGANIZATION:

Social media is now the hub of most marketing activities. The majority of people today use these internet platforms since they provide a vast customer pool to target. You can gather customer testimonials, physician interviews, create webinars, or any other useful content that grabs your customer’s attention. Such content is often a great way to create awareness among your potential customers regarding your business. Once your customer knows you, they can quickly look into what you offer and how you are performing. It is the first step towards gaining new clients.

Marketing professionals can help devise social media marketing strategies and utilize it to create new business for your healthcare facility. An absence on social media can prove futile in the days when customers judge you on your online presence. It is imperative to represent your business and that too in a way that favors your organization.

CONCLUSION:

Marketing professionals provide a central role in attracting customers to a business. An organization is nothing without customers, and therefore, marketing is a crucial function in any industry. Healthcare businesses are peculiar; hence, their business functions are also a tad different. Hiring the right professionals can grow your business in the right direction and help provide higher customer satisfaction levels.