StrategyDriven Entrepreneurship Article | Entrepreneur | Advice For Becoming A Better Entrepreneur

Advice For Becoming A Better Entrepreneur

StrategyDriven Entrepreneurship Article | Entrepreneur | Advice For Becoming A Better EntrepreneurWhile it’s nice to be able to say that you’re an entrepreneur, it’s an even better feeling to be able to prove to others that you’re a successful business owner. Luckily, you can use the following advice to help you become a better leader and boss so that you can experience a bright and prosperous future.

It’s ultimately up to you and your responsibility to overcome any obstacles you’re facing and improve in areas where you’re falling short. Remain patient with yourself because you’re more likely to develop as time goes on and you gain more experience and expert knowledge of your field and business. Most importantly, follow your passion and try to have a little fun while you’re at it!

Admit to Your Weaknesses

Become a better entrepreneur by admitting to your weaknesses and what you don’t know. For example, you may realize you need a digital marketing plan in place but don’t know the best way to implement one. In this case, work with a company such as Webpresence.Digital that can help your business thrive online by increasing leads, boosting sales and building more brand awareness. It’s not always about being able to perform each task yourself, but knowing who to turn to that can help you achieve your goals.

Learn from Others

Be observant and willing to learn from and listen to others if you want to improve your abilities as an entrepreneur. Be thirsty to take in new information and open to hearing different approaches to solving problems. Find a mentor who you can turn to for input and will keep you on track when you’re unsure of how to proceed in the future. Commit to nurturing long-term business relationships with other professionals and customers as well.

Proactively Manage Your Finances

The financial health of your company is one area you aren’t going to want to ignore as an entrepreneur. You need to know that you’re running a stable company and don’t want to be continuously encountering surprises when it comes to your money. Be proactive about managing your finances by setting budgets and holding regular meetings to discuss the status of your business and your profits. If your schedule is full or you need assistance, hire an accountant or financial director who can help you keep your books in order.

Take Care of Yourself

Another piece of advice if you want to become a better entrepreneur is to take better care of yourself. Running a company is hard work and will require a lot of time and energy on your part. Put your health and well-being first, and you’ll likely find you’re more productive during the day and don’t feel as tired. A few tips include:

  • Following a schedule
  • Eating healthy meals
  • Exercising regularly
  • Managing your stress
  • Getting plenty of sleep

Be diligent about putting your needs first above all else, and you’ll find you’re a lot more pleasant to be around and can reach your goals quicker. While your business is important, so is making sure you have a lot of natural energy and aren’t always getting sick.

StrategyDriven Business Performance Assessment Program Article | Business Performance Improvement | 4 Areas Your Business Should Be Focusing On This Year

4 Areas Your Business Should Be Focusing On This Year

StrategyDriven Business Performance Assessment Program Article | Business Performance Improvement | 4 Areas Your Business Should Be Focusing On This YearThe reality is that if you try to take on too much at once with your business, this approach may backfire on you. It’s better to focus in on a few essential initiatives than it is to spread yourself too thin and, in turn, end up accomplishing nothing.

There are four areas in particular that your business should highly consider concentrating on this year if you want to experience more success. Take time to review the following ideas and then think about which areas you’re performing well and which ones could use more of your time and attention so that you can come up with a plan of action for moving forward.

1. Customer Satisfaction

Customer satisfaction is one area you definitely want to focus on this year if you’re going to run a better business. It’s important to collect feedback and track your customer service performance, so you know exactly how you’re doing. The happier your customers are, the more likely it is that your business will receive positive reviews online and that consumers will start talking about you with each other and spreading the word about why it’s a wise choice to do business with you.

2. Health & Safety Obligations

Additionally, commit to following health and safety protocol and running a safer business this year. You’ll avoid unwanted situations this way and be able to retain your employees because they’ll feel safe and protected coming to work each day. Properly ventilate and extract dust and waste by using products from Integrated Air Systems to help you achieve this goal. This way, you’ll reduce the risk of equipment breaking down or someone getting sick or hurt because of unsafe working conditions.

3. Employee Retention

Another area your business should be focusing on this year has to do with employee retention. The truth is that people are more willing to change jobs these days if they’re unhappy at their current employer. Keep your employees satisfied and motivated by assigning them challenging tasks and rewarding them fairly for their efforts. Be willing to gather feedback from and listen to your employees so you can create an even more attractive work environment.

4. Innovation

Your business should also be concentrating on how to innovate your products or services in the upcoming year. Going along with business as usual might be the easy answer, but it’s not what’s going to help you stay relevant or get ahead of your competitors. Hold brainstorming sessions with your employees and use your creativity to come up with new solutions that are impressive and newsworthy.


Achieve better results with your business this year when you’re focusing on improving in the right areas. Use these tips to help you set more specific goals about what it is you wish to accomplish and what challenges you need to overcome in the future. Start by coming up with a plan of action and then writing down specific details about how you’ll properly execute each objective.

StrategyDriven Online Marketing and Website Development Article | Four Ways to Overhaul Your Company Website

Four Ways to Overhaul Your Company Website

StrategyDriven Online Marketing and Website Development Article | Four Ways to Overhaul Your Company WebsiteIf your company’s been around for a while, it’s likely that your website has been, too. If that’s the case, you may well find that design trends, features and styles have moved on from the point at which you dusted off your finished site. The web design world moves fast – and consumer attention moves faster. If customers arrive on your website to the impression that you’ve not updated it for a number of years, they’ll instantly judge you for it. You’ll lose business as a result. As such, here are four ways to overhaul your website in favor of something a little more snazzy, modern and sleek.


While this is not necessarily a web-based overhaul, it is something you should consider if you’re in any case about to entirely change your website’s appearance. A rebrand will echo through-out your website, and as such it’s best to cover both a rebrand and a web redesign at the same time, in the same cohesive process. Get your design team on it immediately, or outsource to de-sign professionals who’ll help you achieve your vision.

Hosting Platforms

The very base – the foundation – of your website is its hosting platform. If you’re about to go through an overhaul, it’s certainly worth considering whether you ought to change hosting providers at the same time. In recent years, cloud hosting has become particularly favored in the web design world – something that you’ll not be using in your current legacy website.


Many companies are so used to their existing website that they fail to recognize some glaring failures in terms of its structural layout. Even if there are no failures per se, the gold standard for webpage and site map layout is always changing, which means your website is almost certainly behind the curve, confusing web users and alienating potential custom. When you overhaul your website, be sure to restructure it in such a way as to smooth all click-throughs and open up pathways for your traffic to pass easily through.


Now it comes to the more visual side of your site’s revamp. Here, you’ll want to go with some of the most exciting design trends to be taking place in 2019. Mini-animations, activated by the scroll function, have become something of a dominant trend for websites in the past year, and continue to dominate the ecosystem for businesses aiming to look ultra-modern and super-slick. Engage with these trends visually in order to bask in the admiration of your site’s visitors.

A Word of Warning

While website overhauls are incredibly important in order to keep your business modern and functional online, you shouldn’t erase your old web pages until you’re sure that your new and revamped website is entirely bug-free. A second word of warning: be sure to bear in mind that repeat customers may be shocked by a very different website appearing when they go to visit yours. Take steps to reassure these customers, and to keep some consistency with the old de-sign.

These four tips – and brief words of warning – should help you conduct a thorough overhaul of your company’s website, updating your appearance and functionality for the trends that are dominating 2019.

StrategyDriven Management and Leadership Article | Leadership | 6 Qualities of a Good Boss

6 Qualities of a Good Boss

StrategyDriven Management and Leadership Article | Leadership | 6 Qualities of a Good BossIt is easy to distinguish what makes a bad boss, but describing what makes a good one can be difficult, with many bosses being mediocre. Why is it important that you be a good boss, though?

Lack of employee satisfaction may force good workers to leave and provide a bad reputation for both your company and you, as the boss. Online forums and discussions make it extremely easy for businesses to be bad-mouthed and can damage the perception of potential new employees and customers. Therefore, it’s important to learn that whatever happens in the office doesn’t necessarily stay in the office.

A boss should boost productivity and create a work environment that encourages employees to enjoy their working life, rather than turning up as a matter of need’s must. Being a boss does not solely mean you need to focus on the work being done and produced, in fact, it is much more valuable for bosses to concentrate on their employees instead.

If you are concerned about whether your employees view you as a good boss, here are some useful qualities that you should aim to work towards.

1. Creates a positive workplace culture

Every employee within your firm is there to ensure your business is a success; therefore, potential new candidates shouldn’t be disregarded when it comes to their race or disability. Invite them to an interview and acknowledge what they can bring to the table, as well as asking if they may have any needs for a safer and more positive work environment.

An approachable boss should instill an ‘open door policy’ so that employees can ask to talk at any given moment and feel comfortable to have a discussion about any issues or concerns within the workplace. Doing so means that issues are ironed out, so positivity can be increased, meaning greater employee satisfaction.

2. Sets clear performance expectations

Reduce the level of employee stress by setting clear goals and expectations of what you would like your employees to achieve on a daily basis. When they have little understanding of what they need to do, it can often lead to decreased productivity throughout the entire office. The boss should have a one-to-one discussion each day with the employee; whether it be face-to-face or via email and set out clear guidelines of the tasks that need to be completed and how they can do so.

3. Nurtures development

Many young professionals are keen on the idea of moving forward within a company and will often only apply for a role if the job advert specifies that there is an opportunity for training and promotion in the future.

A boss who allows employees to work within other sectors or on more complex will make their employees feel far more appreciated by their leader, rather than being managed by an individual who doesn’t have their best interests at heart. There are many ways in which training can be achieved while holding down a job; whether it be practical day courses or long-term degrees which can be studied flexibly online in their own time. An engineering firm, for example, may decide to invest in their employees to enroll onto an electrical engineering online degree which teaches Bachelor’s level engineering graduates a vast amount of new skills and will enhance personal development and opportunity for career progression.

4. Praises employees

According to a study conducted in early 2017, 35% of employees in workplaces stated that one of the biggest hinderances in workplace productivity was failing to be praised for their achievements. If you don’t praise your employees enough, now would be a good time to start.

In order for your team to work well for you and reach their full potential, you need to be in keeping with each employee’s goals and achievements so that they can be rewarded for good work. Praising employees may also mean that you will retain good talent within your company rather than facing a high-turnover of staff, which can waste both time and money.

There are many ways you can praise your employees; whether it be a simple yet personal ‘thank you’ card, a financial bonus added onto their paycheck or a voucher for their favorite store.

5. Provides feedback

There are some instances when you need to be upfront about an employee’s performance, and one way of doing so constructively would be by providing feedback. Acknowledge when employees are doing a good job and where key improvements may lie.

It is often the case when employees don’t even realize they aren’t meeting the requirements unless they are discovered to have been completing work wrongly by chance. Feedback, however, can be achieved through regular coaching, in which meetings should be held on a monthly or quarterly basis for an in-depth discussion on how they can improve and what to work towards.

6. Builds up trust

There is nothing worse than a boss who doesn’t hold the trust of their employees. Therefore, you should always aim to get on their level and build a personal connection with each of them. Establishing trust ensures successful communication, greater engagement, and better job performance.

One way to build trust is to display honesty, even if there is bad news to share – no-one likes to be lied to, especially when it comes to the status of their job position or job performance.

You should treat all employees fairly and judge each individual based on their actions. Never feel threatened by those who shout louder. As the boss of the company, you should be able to stand your ground and ensure that everyone gets fair treatment.

One of key ways of building a trusting relationship is to show an understanding when it comes to difficulties in their personal life and ask if all is okay if you happen to notice that they are performing poorer than usual. Insist that you are always available to talk to and that help is at hand if needed. Expressing your own vulnerabilities not only allows you to build up a more human relationship with each of your employees but will establish yourself as a mentor that they confide in.

StrategyDriven Entrepreneurship Article | Business Management | Ethical Viewpoints & Environmental Investments: Helping Your Business Profit Emotionally (Without Wasting Profit)

Ethical Viewpoints & Environmental Investments: Helping Your Business Profit Emotionally (Without Wasting Profit)

StrategyDriven Entrepreneurship Article | Business Management | Ethical Viewpoints & Environmental Investments: Helping Your Business Profit Emotionally (Without Wasting Profit)For every business leader out there, it can feel like stepping into the unknown from time to time, whether we believe we are making wise investments or not. Sometimes we forge a path all of our own, but sometimes we go with the grain. As far as the modern industries are concerned, money is tight, yet we are still expected to comply with numerous rules and regulations. Our carbon footprint is one of those common examples that we have to adhere to by implementing the most environmentally-friendly processes, but these come at a cost. With this in mind, are there any ways for us to embody a more ethical outlook while also keeping our finances down?

Making The Right Investments

We are told to minimize our paper usage, maximize our recycling, and ensure that our digital carbon footprint doesn’t go over a certain amount. In many ways, this is asking you to do contradictory things, but this is where you have to find the lesser of evils. The best place to begin is by looking at your business and how compliant it is from an ethical standpoint. If recycling hasn’t been a priority, and you want to rectify this, it’s a very simple change. You can buy a product like this one, the BearSaver – Mini Depot Recycling Enclosure which has individual compartments for plastic, mixed recycling, glass, or landfill. It’s a fairly simple starting point, but it gets the message across. Because improving your carbon footprint is a long journey, it’s far better for you to start by assessing where you’re falling down and getting the basics right.

Encouraging Employees To Take Responsibility

If we encourage employees to take responsibility for their work, then it’s not a big leap to encourage them to be responsible for their carbon footprint. Of course, we can’t force them to do this, but by providing them with the facts, and giving them the opportunity to realize what their individual impact is, such as by a carbon footprint calculator, it will make them think twice about what they’re doing and how their approach hinders the planet.

Finding The Right Ways To Give Back

And for those employees that believe the message of saving the planet to be “preachy” or that we’re forcing these things upon them unfairly, we have to lead by example. Giving back doesn’t have to be complex. For example, if you are a business that uses a lot of paper, and you are trying desperately to change this, by starting to plant trees, it’s a small gesture that can go a long way. From there, you can start to build up initiatives like cycling to work or encouraging certain employees to use public transport, we can feel more content that we are doing the right thing.

Some are sick to the teeth of rules and regulations, especially when it comes to the environment and carbon footprint, but we still need to push forward with this. For those companies that don’t think about it, you’ll soon see that your customers won’t align with your ethical viewpoints or you may have financial penalties. Either way, maybe it’s time to do your bit?