There are some free deals you come across that seem to be a real no-brainer and well worth taking advantage of but there are also plenty of scenarios where get something for free may not be the best option for a number of good reasons.
For example, there is a fundamental difference between cheap VPNs and a free alternative that comes with strings attached.
Here are some things to look out for and some reasons to think carefully before being tempted by the offer of a free VPN deal.
When the numbers don’t add up
There is an understandable boom in the VPN market at the moment and it is easy to appreciate why so many people are looking to use a virtual private network when you consider all the security issues attached to going online.
You will clearly want to protect your personal data from hackers and may also want to enjoy the freedom to access and browse sites with the degree of anonymity that comes with connecting via a VPN.
You are putting your trust in your chosen VPN provider to have adequate resources and protocols in place to provide a decent level of security. However, investing in the right hardware doesn’t come cheap and that can often mean a free VPN provider takes shortcuts, making them potentially unsafe to use.
A free VPN could infect your device
If you were tempted to download a free VPN for your Android device, for instance, some estimates suggest that as many as a third of free Android VPN contain malware.
All of a sudden your free VPN deal doesn’t look so good when you are subjected to a ransomware attack and have to spend money resolving the issue.
You are a sitting target for advertisers
Clearly, free VPN providers need to earn money somehow and the preferred route is often to let you have access to the network in return for watching some adverts and being subjected to pop-ups.
There have also been allegations of unacceptable privacy violations through the use of trackers that allow your provider to sell marketing data to a third party.
There might be times when you might be prepared to watch a few annoying ads to get something for free but if a free VPN offers this sort of deal you might want to think twice.
Problems watching your favorite shows
One of the reasons you might decide to use a VPN is because it gives you the chance to stream content that you might otherwise not have any access to if geographical constraints apply.
Being able to watch your favorite Netflix box set wherever you are in the world should be an option when you connect via a VPN but you might discover that a free VPN provider could be taking some of your bandwidth from you.
If you don’t mind interruptions to your viewing caused by buffering issues in return for a free VPN deal you are in the minority.
A lack of bandwidth is definitely a plausible reason why you might want to avoid using a free VPN service. When you also consider the potential security issues and the prospect of being subjected to loads of pop-ups, it doesn’t make the offer as appealing as you first thought.
Growth is an essential part of a business’ progression. You can’t stay the same forever. Whilst the “business as usual” quote might be a well-known reference in the modern world, it’s important not to take that idea out of context. A certain approach might have worked for your company in the past, but that doesn’t mean it’ll work in the future. If you want your brand to build a name for itself over the years, then you need to keep growing. It’s not about completely reinventing your business; it’s about making gradual changes so you can adapt to an ever-evolving marketplace. It can be hard to keep up with today’s industrial landscape, but here are some modern solutions for a business that’s trying to expand.
Collect feedback from your demographic.
Communicating with your current customers and any potential customers in your target market will really help your company to grow. So, you need to collect feedback from your demographic in order to ensure that you know what the market wants from you. You should use social media to do this, as the vast majority of consumers in every industry use the internet to do research in the modern age. Social networks are fantastic platforms for reaching your intended demographic. That’s why you should start friendly and engaging conversations with people on these platforms.
By engaging with current and potential clients in an approachable and caring manner, you’ll be able to start a genuine line of dialogue with them. That’s how you’ll be able to get valuable feedback with regards to the problems facing your target market. In turn, you’ll be able to pinpoint gaps in your industry and create innovative solutions which set you apart from your competitors. Most importantly, you’ll be able to give consumers what they truly want, and that’s how you’ll really stand out in your particular marketplace. The internet is a powerful tool when it comes to collecting data. If you’re looking for a modern solution to help your company expand, use data to drive your research strategy. Collect feedback online, and use your findings to come up with relevant services which suit the current needs of your target market.
Market your brand well on search engines.
Digital marketing is an essential part of any good business strategy. If you’re trying to grow your company, then you should be using the internet to help you out. After all, more consumers than ever do their shopping online in the modern era, so you should focus on your online strategy. In particular, you should try to reach potential clients on search engines. Showing up at the top of the first result page will increase the likelihood that potential customers choose you rather than your competitors. People don’t want to scroll through several result pages to find a good business. That’s why you need to work on your web content so you can impress Google’s algorithms and rank highly on result pages.
You can learn more from Evergreen Digital Marketing if you want to improve your SEO strategy and other parts of your online campaign. Getting help from professionals could definitely boost your digital marketing strategy. Understanding the nuances of online advertising can be tricky. Most modern companies are trying to stand out online and increase their ranking on search engines. There’s a lot of competition. It helps to do as much research as possible and get professional assistance to ensure that your web content does well. In turn, more potential customers will find you and your business will expand.
Encourage your customers to market your business.
Another wise way to expand your business is to encourage your customers to market it for you. After all, consumers want to be able to put their trust in a company when buying its products or services. If they’ve never bought anything from your business before, then they must rely on the word of people who have used your business. Of course, happy customers don’t always spread the word. How many products or services do you review? You probably buy so many things every day that you don’t have time to leave a positive online review for every company who sells something to you. So, you have to encourage your customers to market your business if you want them to attract new potential customers. That’s how your company will start to grow.
You could start a referral scheme to help with this. If clients receive rewards such as discounts and free gifts for every person they manage to refer to you (assuming that referred individual actually buys something from your business), then they’ll feel encouraged to start spreading the word. That’s how you can start to expand your brand. If each customer managed to encourage one of their friends to start buying your products and services, your client base would double. Obviously, you might not be able to encourage every client to spread the word, but the point is that this could really help your company to grow.
Ensure that your brand is engaging.
In addition, you should ensure that your brand is engaging if you want to help your business expand in the modern age. It isn’t enough to just sell good products or services. There’s so much competition in the current landscape that you have to sell your brand to the market as well as your goods. If your company and a dozen others sell high-quality goods, consumers will be happy to pick any option. However, if your brand is distinctive, then your company might stick out and have more of an effect on your target market. Perhaps you could promise to run your business sustainably, for instance. This would make your brand engaging. Take a look at Ecosia; that search engine has become massively popular over recent years. They promise to plant a tree for every search made. Few search engines gain popularity with Google on the market, so that just shows how important it is to have an enticing brand identity.
Perhaps you started off at the kitchen table. Or maybe you were in a spare room. Crammed into a garden shed or a loft conversion, occasionally working out of a cafe with free WiFi when you could. Launching your own business often starts with unglamorous surroundings – and when the time comes to finally move into a proper business premises, it feels like a significant milestone. Where your business is based has the power to be transformative. Whether you’re seeking warehousing space to become the logistical hub of operations, or an office environment where you can expand your team and make new hires to grow your business, it’s an exciting time but also a potentially stressful one. Securing premises generally involves a cash outlay and being bound to various contracts, so it’s a decision which needs to be right. If you’ve never chosen a business premises before, what do you need to know to make sure that you get the choice right?
Think Through Your Requirements
Despite your business straining at the seams for growth, choosing a location is not something that you should rush into. Before you go signing up to every commercial lettings agency in town, take the time to draw up a comprehensive list of the unique requirements that your business has, so that you can make viewings with a logical mind. Think about the size of space you need – and how quickly you’re likely to grow. You don’t want to sign a contract only to find that you’ve already run out of space six months down the line, but equally you don’t want to be paying for space you don’t need. If growth is unpredictable, then place a short term leasing agreement higher up your list. Think about things like access and proximity to public transport hubs for your employees. Look into parking restrictions, nearness to your suppliers, building facilities, business rates and the security of the property – even things like the Access Entry System. Now is the time to both think of the big picture and zero in on the details to make sure you make the right choice.
To Buy Or To Rent?
One of the main considerations to bear in mind with your first business premises is whether it’s better to rent or take the plunge and seek capital funding to purchase. This decisions depends on a variety of factors. If you work in a smaller scale, high growth industry such as software development than it makes more sense to rent – this gives you more flexibility and requires less outlay of precious capital. In other situation, where business growth is more steady or you require a very specific space for specialist manufacturing equipment, you may well be better off making a purchase, as you can manage and modify the building to fit your needs. This also gives you the option of renting the premises out in the future if it no longer suits your requirements and creating an additional income stream.The decision has to be up to you – but make sure you enter the process with a clear mind, and you’ll make the right decision for your business.
Suppliers provide the crucial goods and services that you require to successfully run a business. This is why it is important to create a good relationship with them. Often businesses can fail because they haven’t worked on establishing a good working relationship with their suppliers. It’s best to think about what each supplier offers rather than the cost. Of course, you need to think about managing costs overall however building a good relationship and having an excellent level of understanding between you and your supplier is just as important.
Suppliers can provide quality materials and help you acquire what you need. If you have great communication levels between you they will often have a quick turn around. Meaning that Gasket Seal that you need pronto to complete a job is more likely to arrive promptly. In order to meet deadlines and targets, you will find that you sometimes have to ask them to go the extra mile and having a relationship with a supplier can go a long way into making this possible. Just like when creating a client base, you need to create a solid record of professional and timely behavior combined with the added personal touch.
Have a look below at some of the ways you can help to create a good relationship with your suppliers:
Pay On Time
You have to remember that your supplier is also a business, and this means that they want to earn money and get paid just like you do. If you know that you might have problems meeting your obligations, make sure this is worked into the contract you have between you before signing. It’s always best to be upfront when experiencing problems with payment. So, give your supplier a call as soon as you know of a problem and reach out to them in order to arrange a payment date. This is a much better working practice than leaving it and waiting for them to chase you for payment of overdue accounts.
Make An Effort To Know Them
It’s far to easy to keep things online and via email nowadays however phone calls and face-to-face go a long way in business and should be considered as important. Although everything can be done with emails it’s best to get to know your suppliers and catch up once in a while. Try visiting their office or inviting them to any company functions. Coffee or lunch is a great none pressured way to network with existing and potential suppliers, it enables you to build a personal rapport.
Make It Easy For Them
You should aim to give your suppliers adequate lead time and always communicate your needs. Crises can’t always be avoided, however, your suppliers won’t appreciate your custom if your their client that always rings last minute for supplies. Your suppliers aren’t going to be able to anticipate your needs although on occasions they may be able to supply at last minute. What you order may need time to prepare, and sometimes they need to order in parts themselves. Work with suppliers closely and make sure they understand what your future needs may be. The more they know the better.
These are just three ways that you can help to create a good relationship with your suppliers, do have any others that you can share in the comments section below?
What should you consider when looking for a company for an air compressor?
An air compressor is a piece of equipment that many different businesses may need. If this applies to you, this blog post can assist. Read on to discover what you should consider when looking for a company for air compressor hire or purchase.
There is only one place to begin and this is with the product range that is available. The company in question should have a number of air compressors for you to choose from, just like Atlas Copco filters do. After all, everyone’s requirements are different. You may need a four-tool compressor, whilst someone else may only need a one-tool compressor. Aside from this, there are many other factors that influence the performance of this machine. This includes everything from type of refrigerant used, to pressure at discharge, to pressure at suction, to speed of rotation and much, much more. It is vital to make sure the company has many different options to choose from so you can ensure you benefit from the best machine for your specific requirements. They should also have a number of accessories and other related products available. This includes everything from a compressor air poker to a compressor hose.
The next thing you need to take a look at is the company’s level of experience and their reputation in the industry. It is advisable to go for a company with a considerable amount of experience, as they will have had time to perfect their service and build up a considerable product range. Aside from this, it is a good idea to take the time to read reviews that have been left by previous customers. Were they happy with the service they experienced? Would they recommend the company? Were the easy to deal with? This is the most effective approach for getting a truthful insight regarding the level of quality you are likely to benefit from. If a business has a negative reputation you should be able to pick up on this, as you can rest assured that plenty of people would have taken to the Internet to warn people from using the company in question.
Aside from the main points that have already been mentioned, there are other vital factors to think about. Price is of course a crucial consideration. You want to be sure you are benefitting from a good deal, but don’t go for anything that seems too good to be true, as the likelihood is that it probably is. Also look into the way the service works, i.e. will the company delivery the machines to you and pick them up? If you carefully assess all of the factors that have been touched upon you should have no issue finding the best company for air compressor for you.