“To get what we’ve never had, we must do what we’ve never done.”
“The definition of insanity is doing the same thing over and over again and expecting different results.”
Theoretical physicist, and winner of the Nobel Prize in Physics (1921)
Innovation, the act of introducing a new product, service, and/or method, brings with it the opportunity for great success and equally great failure. And while some failures result from unsuccessful attempts to introduce the new and different, no great achievement has ever been born without an act of innovation. Subsequently, a failure to offer something new or to do something differently will at best result in the continuation of today’s outcomes and will more likely result in diminishing returns as highly aggressive competitors offer more and more for less and less.
So what can you do today to become more efficient, more effective, more strategy driven?