Entries by StrategyDriven

Importance of Branding for Your Business

Branding are the logos and design choices that you make for your business. In many ways, they act as the “face” of your company, and this is the “face” that your customers and associates alike will interact with. Poor branding insinuates that your company is poor, while good branding, and, even better, a great brand […]

How To Get More Out Of Your Employees

You hired your employees because you saw special qualities in them. While you still appreciate their hard work, there are times you wish you could get more out of them. You understand their full potential, otherwise you wouldn’t bother with trying to make improvements on your team. As the leader, you have an important job, […]

3 Alternative Marketing Strategies

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the […]

What to Look for in Job Applicants

One of the most important of all the responsibilities that managers and business owners must take on is the hiring and firing of employees. There are often a number of applicants for any given position and it isn’t always immediately obvious which candidate should be the preferred choice. Needless to say, you always want to […]