Owning a business can be very rewarding, but it’s a lot of hard work too. As a business owner, you are responsible for the well-being of your business, which includes managing employees, inventory and other assets. So what can you do to make sure you’re properly managing all of these assets and that your business […]
Author Archive for: StrategyDriven
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Entries by StrategyDriven
Remote work is being spoken about more and more as the years go by. You may have already heard of this term in passing, if not know someone who is a remote worker. Some choose the lifestyle as a result of the convenience and comforts of working at home, while others may choose it given […]
Whether you are a Canadian or a new immigrant you might want to start your own company and be your own boss. Statistics Canada showed in 2010 that 5.3% of immigrants started a business after living in Canada for a few years. At the same time, only 4.8% of Canadian citizens owned a private company […]
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find will find credible and aligned with their values.” Simon Mainwaring Social Media Expert and Advertising Creative Director for Mashable
The internet allows companies of all sizes in all industries to reach new customers, connect with new suppliers, and increase recognition. So, even some more niche businesses could benefit greatly from online advertising. It’s time for conventional companies to look beyond traditional marketing tactics, such as newspaper ads and flyers, and start focusing on online […]