The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
by Thomas L. Friedman
About the Reference
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century by Thomas L. Friedman examines the social, political, and technological forces that are bringing the peoples of our world closer together. Within its pages, Mr. Friedman illustrates how the flattening of the world is creating an increasingly interconnected business environment where businesses large and small as well as knowledge workers from the United States to India will compete in the global marketplace.
Benefits of Using this Reference
Globalization of the marketplace presents new opportunities and new challenges to businesses of all sizes and people of all countries. As the speed of communication and transportation increases, so does the ability of a company or a person to deliver products and services anywhere in the world. With billions of highly educated and motivated people entering the marketplace from India and China, competition is increasing exponentially.
While many of us sensed the flattening of the world, The World Is Flat expertly illustrates what and how these forces are shaping our environment. StrategyDriven contributors believe executives and managers armed with this insight will be better able to take advantage of existing flat world opportunities and envision and leverage future changes; enabling their organizations to remain competitive in the ever flattening world.
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