Marketing and Sales Best Practice 1 – Social Media Publication Timing

StrategyDriven Marketing and Sales Best Practice ArticleReaching your audience in today’s hyper-connected world is more difficult than ever. Not only must your content be relevant and engaging, it must capture your audience’s attention through any of a number of platforms while competing with an enormous number of other publishers vying for the same limited reader/viewer attention. Winning this battle may be as much about timing as it is about content.


Numerous studies reveal when it is most optimal to publish on each media channel. While no two studies agree, they tend to collectively triangulate on those days and times when your message is most likely to reach your target audience.


Not surprisingly, each media channel has a unique ‘primetime’ for readers/viewers. Consequently, publication timing of newsletters, videos, blog posts, press releases, and social media outreach can become complex to coordinate for maximum effect.

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