When I was growing up, I spent many joyful Sundays watching football with my father. At the end of every down, we relished critiquing the coach’s play calling – if it had failed – by boldly claiming we knew the plays that would have saved the day. We reenacted this ritual every week and even carried “our” game’s analysis through Monday morning breakfast. By the time we finished our discussion, we were self-acknowledged geniuses who, unquestionably, deserved a coaching spot on any National Football League roster. Unfortunately, since that’s not how play calling works, we found ourselves relegated to the role of “sage” after the fact.
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About the Author
Bill Bartlett is author of The Sales Coach’s Playbook: Breaking the Performance Code (Sandler Training / 2016). Bartlett is an experienced Sandler trainer who plays an important role in Sandler’s worldwide organization and is recognized as a business development expert specializing in executive sales training and sales productivity training. He currently heads a Sandler training center in the Chicago suburb of Naperville, IL.
For more information, please visit https://www.sandler.com/resources/sandler-books/coaching.
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