The Power of a Definite Aim
Rediscovering the Core Lesson of a Motivational Classic
I have spent more than twenty years as an author, publisher, and personal seeker in the world of positive-mind metaphysics and motivational philosophy. Experience has taught me this: No single factor under human control is of greater consequence in your life than one passionately felt and clearly formed aim. And no modern writer has been more persuasive on this point than Napoleon Hill.
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About the Author

. Mitch is vice president and executive editor at TarcherPerigee, where he recently reissued Think and Grow Rich: The Classic Edition
. Visit him at www.MitchHorowitz.com.

Michael Timms is a management consultant, author and speaker specializing in organization and leadership performance and the founder and principal of
Johan Gunnars is an entrepreneur and CEO and co-founder of
Fred Mouawad is a global citizen, serial and portfolio entrepreneur, and founder of Synergia One Group of Companies and CEO of Taskworld. He has expertise in building comprehensive management systems that are based on direct experience, academic research, ISO standards, and Lean Six Sigma. In his free time, Fred likes snow skiing, jet skiing, motorcycling, and scuba diving.
Nowhere is it clearer than in politics that language matters. Indeed, we often hear about the ‘spin’ politicians follow-up with after using poorly chosen words or making a not so well thought-out statement. While we might criticize politicians’ use of key words and tricky phrases that we feel distort the meaning or interpretation of a set of circumstances, we should step back for a moment, consider why they do this, and learn from their example because language and words do matter.