The Reasons Why Video Marketing is So Powerful

StrategyDriven Marketing and Sales ArticleMany businesses don’t consider the power of video marketing because of the huge costs involved when it comes to video production. However, video marketing has been proven to be so powerful these days that even the smaller businesses that don’t have video production in their budgets are now jumping on the bandwagon. Businesses in all industries are now faced with high competition regardless of the niche, so it’s important for any business to compete with even better marketing strategies to have a chance of surviving – and that’s where video marketing comes into play. If you’re considering video production as your next marketing ploy, look at some of the below reasons why video marketing is so powerful.

Videos Boost Conversions

It has been proven that videos help boost conversions and sales. The figure differs between different industries, but there are reports that suggest a simple landing page video production has boosted conversions by a massive 80% – something that just can’t be ignored in the world of online marketing.

Excellent ROI Prospects

Many businesses overlook video production for their marketing ploys simply because they think it’s too expensive. No one can deny that the cost is often eye-watering, but given the fact a ROI is mostly guaranteed, there’s no reason why it shouldn’t be considered. Yes, video production could cost thousands or even more, but the returns on offer are limitless.

Viral Boosting Opportunities

All it takes is one video to get shared once for it to get shared hundreds of thousands of times. Granted, it takes a cracking idea to get onto that sort of level, but there’s no reason to suggest that it won’t happen for your business if you do it well.

Videos Build Trust

If your customers don’t trust your brand, you’re not going to have a brand that lasts. Therefore, it’s paramount you try and build trust from the get-go so your potential customers aren’t going to go elsewhere. Videos help businesses add a touch of human appeal to their brand, and that’s extremely important when building relationships.

Search Engines Crave Low Bounce Rates

If your website has a high bounce rate, search engines are going to penalize your pages because they think there’s obviously a reason why your visitors are leaving your pages quickly. By taking advantage of video marketing, it means your visitors are instantly attracted to the video and they’re going to stay on the site longer. This will, in turn, provide you with a lower bounce rate and you will be well rewarded with better SERPs in the long run. Contact a company like if you want to build links to help towards your SEO efforts.

Video marketing is excellent for those that can afford to go down that route. An 80% rise in conversions, better bounce rates, higher SERPs, and a helping hand to build trusting relationships are just some of the reasons why video marketing/production is one of the most powerful online tools there is.

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