Keeping your books full as an estate agent is partly hard work and partly having the gift of the gab. Being able to sell houses involves crafting a delicate balance of being persuasive but also keeping everyone informed. You don’t want to be the real estate agent equivalent of a snake oil salesman, but you also want to keep your books nicely ticking over. If you have just started in real estate, here’s how to get your houses selling.
It doesn’t matter what condition they’re in: the houses on your roster need to be well presented online for people to consider them. Even if you have a wreck on your hands, someone who is looking to start a passion-project will want to get a sense of what they will be overhauling. You will come across as a much more reliable real-estate agent if your marketing is of a high standard. Using professional photographers and marketers, such as Yught, will get you a service that is specialized in real estate.
Part of your marketing strategy should involve a strong online presence. A brilliant website allows you to capture your personality and tone of voice. This is hopefully, what will draw potential clients to you – and importantly, gain trust with customers. Your website should be easy to find and accessible. Existing on social media is also important to advertise exciting new properties and open a dialogue with house-hunters.
Don’t rely on word of mouth
Positive word of mouth will certainly benefit you in your career – but that doesn’t mean you should rely on it. It’s been said that a real danger for any new real estate agent is making the assumption that friends and family will get them business. In order to become a successful real estate agent, the reality is that you will need to work hard and network. Don’t wait for the work to find you – you will need to source most of it yourself while you are starting out.
Your education should not stop once you finally become a full-time real estate agent. It is important to keep learning not only for the betterment of your skills as a real estate agent, but also to help you specialize. If you want to find a niche set of customers in a particular price bracket, it is recommended that you become an expert in a particular area. As with any job, this comes with a combination of experience and knowledge. You will need to build this up over time, but it could be incredibly beneficial to you – it may even become a real passion.
What will keep your books ticking over is a devotion to your job. Your devotion should be reflected in your marketing strategy, your work ethic, and in your dedication to learning more as an agent. When you combine all of these features you are building the foundations for a successful and busy career.
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