Improving Your Business With Technology

StrategyDriven Managing Your Business Article |Technology |Improving Your Business With TechnologyTech has a significant impact on everything we do. From how we wake up in the morning – via that digital alarm clock or your mobile phone. Smart homes where we can turn lights on, set our thermostat, and even make coffee. So it makes sense that technology is going to be good for business. There are more applications for it.

Let’s take a look at a few ways that you can improve your business with technology.


Where once upon a time you’d need to be in the office for each meeting, and communications was a long and arduous process now Slack is commonplace. Big corporations have their in-house versions of instant messaging software too. So you can work from anywhere, anytime and still have access to the people that you need. This gives your team and your the flexibility that wasn’t possible 10 or so years ago.


With so many people using the internet to find new jobs and create networks, of course, it makes sense that tech is improving how we now build teams and talent pools. In fact, you can now implement AI in HR and have the process even more streamlined than ever before.

It also means that you can also build a global freelance team. Using various sources, casting a wider net you have access to talent that you haven’t really had until recent years.


Marketing is now fast, and anyone can do it. Yes, not everyone can do it well, but there are so many only resources now that it can be easy for almost everyone. Technology has given us tools that can do everything from automating months of content to collating precisely the information we need to take actionable steps.

Email marketing has taken center stage and means you can reach out to your customers in a way that wasn’t possible before. You can utilize all of the social media platforms and reach millions of people, which is substantially more than more traditional marketing in a magazine or a newspaper.

Tools like Buffer, Sprout, MissingLettr and Planoly give us a lot of freedom.


You can do everything better and faster. Which is excellent news, because the less time you have to spend on busywork, the more time you have to spend on growing your business, building your network and putting all of that analytics and numbers to work. Tracking your time, creating Pomodoro focus times, Trello boards with a list of tasks you need to do – and share with your team. Task management software gives us so much extra time.

Of course, as with everything, you have to find what works for you personally and for your business too. Not every piece of tech will make sense for you and your company. So when you are trialing new technology take your time and see what is a match. Improving your business with technology is essential if you intend to grow and move with the times.

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