If you want to grow your customer base, you may be feeling a bit overwhelmed.
If you’re looking to revamp your current marketing technique, you are in luck. Check out these five unique in-store marketing tricks that you probably haven’t tried yet!
1. Host In-Store Events
Looking for a fun retail marketing strategy? Host an in-store event. This is a great way to get more people into your store.
If you have a women’s boutique, you could host a styling event. Own a wellness store? Create a workshop to inform your customers on living a healthier lifestyle. The sky is the limit.
Make these events even more personal by having all employees wear employee name tags. This gives customers the opportunity to learn everyone’s names and build better relationships.
2. Offer Free Wifi
Wifi marketing can be a great in-store marketing strategy. When a customer connects to your wifi within your store, you can communicate messages and promotions. This gives you a creative way to promote your services and products.
3. Create an Experience
All stores have products to sell. You want to create and sell an entire experience. This begins as soon as the customer walks in and carries on throughout their entire visit.
This will look different for every store so think about your ideal customer and how they want to feel. Do you offer luxury items? Make sure your customers have a luxurious experience? Are you a home store like Ikea? Create a family-friendly atmosphere.
4. Window and Curbside Extras
When looking for great retailer marketing strategies, don’t forget the obvious. Window and curbside displays can be a fantastic way to increase local store marketing.
Decide who your target customer is and design your displays specifically for them. You want it to be aesthetically pleasing and encourage them to come into your store. You also want to have fun and be creative so you stand out from your competition too.
5. Survey Customers before They Leave
You may already have a survey system in place for when your customers leave your store. Maybe it’s a follow-up email or a quick survey link on the sales receipt. Why not consider something a little different.
Set up in-store surveys. This gives you the opportunity to get customer feedback before they leave while the experience is still fresh on their minds.
This could be an interactive touchscreen by the door. You could also designate an employee to be an in-store marketer. Incentivize them to complete the survey by offering a discount or promo code for their next visit.
Amp up Your In-Store Marketing Game Today
Creating incredible in-store marketing strategies can be a fun experience. Get to know your ideal customer well and create strategies that will specifically attract them and watch your business grow.
Did you find this article helpful? Be sure to check back regularly for more great tips and advice.
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