With almost 200,000 dentists practicing in America, having the best dental marketing strategies in place is a must.
People have to trust you to allow you to work on their mouths. There are things you can do to become more trustworthy to people, and we are going to talk about some of those.
Continue reading this article as we talk about dental marketing and the strategies you should use to get customers.
1. Optimize Your Google My Business Page
If you aren’t familiar with your Google My Business page, you need to make sure you’ve claimed it. Claiming your Google My Business page is easy.
All you have to do is Google it and follow the simple instructions on how to secure your page and verify your business.
Once you have your GMB page, you’ll be able to fix it up to look like a mini website. This is important because it will show up at the top of the Google pack when people are looking for dentists in your area once you’re starting to rank.
You can add recent photos and even update it like social media.
2. Create a Trustworthy Website
Now that you’re getting attention from the search engines, you need to be sure they are going to a website that commands trust.
When you have a slow website that looks outdated, that doesn’t make people feel like they can trust you. They might even question whether you are out of business or not.
Look at some of the most popular and well-trusted dentists in your area, and see how their websites look. You can model after their design elements and have a designer put something just as high quality together for you.
3. Rank Your Business in the Search Engines (SEO)
One of the best ways to get relevant customer’s attention is through the search engines. Learning SEO, which is also known as search engine optimization, is the way to give your website the best opportunity to appear on the front page of the search engines.
Search engine optimization requires work both on your website as well as off-page factors like building links to your site.
When you want to rank in the search engines, you should choose a relevant keyword for the pages you want to rank. Focus on that main keyword and build around it by using other keywords that are similar around the content.
Finding the right dental keywords for your company is important, so you’ll be able to target people that care about what you have to offer.
4. Keep Your Social Media Pages Active
If you don’t have a Facebook page for your business already, now is the right time to go create one. Having a social media presence is going to get people’s attention and make them see that you are serious about keeping your business active online.
5. Engage Customers With Video Marketing
While people can come to your website and read content about how amazing you are, the best thing you can do is create videos to post on your website. Videos allow people to see who you are and how you operate.
Not only should you be on the website, but you should also feature your workers, and show off the office.
Giving customers a behind the scenes view of your office will put them at ease and make them more likely to call and make an appointment. Video marketing is also another way for people to discover you on sites like YouTube.
6. Submit to Dental Directories
When people are looking for dentists, they might go to a trusted dental directory. You want to make sure that you’re on all of your local directories, so people will continue to see your business name when they are searching.
The more people see your business name, the more likely it is that they are going to do further research to see if you might be the right choice for their dental needs.
Submitting to dental directories is usually free. Depending on the area where you live, some of them might have some fees. Try these directories for a little while, and if they don’t give you the results you want, you can drop them.
7. Use Email Marketing
Email marketing is the best way to stay top of mind with your past customers. They need to come back in to get their teeth checked periodically, but you might need to give them reminders, and email marketing is the best way to do this.
Some people might opt-in for your text reminders, but most people are more comfortable with giving out their email addresses for notifications.
You can use email marketing for more than reminders. If they have a birthday, or if there is a holiday coming up, you can use your email blast to wish them a happy holiday.
They know they need to come into the dentist, and just seeing your name might be enough to have them call and set an appointment up.
Implementing the Best Dental Marketing Strategies
Now that you know more about dental marketing strategies, you’ll be able to grow your dental practice. Not having enough customers can cripple your business, but proper marketing can make all the difference.
Do you feel like you need more help with your marketing efforts? Our site is full of articles that can help you as you’re growing your business and working on going to the next level.
Browse our site, find your favorite section for business marketing, drop a bookmark, and come back soon to read more.
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