How to Grow Your Dispensary Business

StrategyDriven Managing Your Business Article | How to Grow Your Dispensary BusinessYou are reading this article because you are probably intrigued about what a dispensary SOP is, or you are trying to find a way to improve your current model. The only thing that matters is that you are taking the necessary initiative to get things done and ensure the future success of your business needs. If you are a beginner who isn’t quite certain about the world of dispensary SOP’s, then it is best to start by establishing its meaning. A dispensary SOP is a shortened name for Dispensary Standard Operating Procedures PDF which is the most significant document that is unique to each business because it sets out specific outlines, procedures, and regulations particularly in the cannabis industry. Even though it can be a complex document to formulate, it is the most effective document that you need to ensure that your business’ resources are managed adequately.

What Is A SOP? 

A well-thought-out and professional dispensary SOP will benefit you with acquiring your license but it is the main building block towards your success in dispensary marketing. A strong dispensary marketing strategy will elevate your cannabis business and ensure that it ranks highly because the dispensary SOP provides a step by step manual that guarantees an understanding of the core areas of the business that require standard operating procedures. This is why it is important to establish a dispensary SOP that your employees and management can understand.

What To Cover 

When establishing a dispensary SOP for a cannabis business, you ought to have a detailed assessment of how your business will be able to cover these areas.


The potential for theft and other related illegal activities is high when dealing with large amounts of money. The types of security measures need to be considered alongside the state requirements.

Quality Assurance

Your dispensary SOP needs to detail how it will maneuver environmental, sanitation, and inspection factors. Adequate testing has to be conducted by any of the licensed cannabis testing facilities.

Packaging and Labeling

States have different laws regulating how cannabis products should be packaged and labeled, particularly where products could be exposed to the youth. Safeguarding measures are necessary for children.

Inventory Control

This is also known as “track and trace” in some states. Strict inventory management is a necessity to outline the procedures of handling and storage.


It is generally separated into the storing of records and cannabis products. Licenses and any required documents need to be stored in a secure place that will enable authorities to see them when requested.

Cash Handling

This needs to be addressed to avoid any potential fraud allegations. Strict practices are necessary for a dispensary SOP.

Making Your Business Known

Once you have compiled an efficient dispensary SOP that covers every area of your business including your founding values, vision, and mission the next thing that you need to concern yourself with is to devise a quality and innovative dispensary marketing strategy. The industry is highly competitive and with more countries relaxing their strict laws around the sale and purchase of cannabis it will become more saturated. This is why it is important to come up with a dispensary marketing plan that can adapt to the current digital age. The advertising laws in this industry are still strict and it makes it a challenge to advertise cannabis freely. Moreover, cannabis is still classified as a Class 1 drug, as a result, dispensary marketing is a major challenge. If your adverts are not being removed from advertising channels, they are too costly for most businesses to afford. As a result of these problems, most businesses have opted to use practical and less costly methods to improve their dispensary marketing challenges – direct mail, mass SMS, and email. However, mass SMS seems to be the most effective option of these three methods of advertising.

Word of Advice 

If you still feel like you don’t quite understand how dispensary SOP documents work or feel as though you might struggle coming up with a unique dispensary marketing campaign, then you can enlist the services of a company that will assist you to come up with great ideas to improve your business to be world-class standard and compete with industry giants.

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