Stepping Up Your Business In 2021
Working for yourself can often be the dream life for many. It can give you that flexibility of finding the right balance between working and home life, and give you the opportunity to work in a field that you are passionate about. Not many people love their jobs, but people who work for themselves often say that they do. It can take a while to build up a business yourself. A lot of people do it while working in full-time jobs, or even attempt to start a business from nothing and turn it into something during their spare time on very little money.
The last few months have seen many people decide on starting a business. Having had time during the lockdowns to think about what they wanted to do, and in some cases start a business with the global pandemic directly in mind. No matter when you have decided to do it, you no doubt want to make some improvements where you can. But, once you do take that plunge and you have an established business you can look at ways to step it up a notch. 2020 may have been a strange year, but that doesn’t mean this year has to be the same, and you could make some improvements to your business in order to step things up. With that in mind, here are some suggestions to help you.
Outsourcing instead of hiring
One of the first things you could consider doing would be to outsource certain aspects of your business. Logically, this can actually be a great money saver for you as it saves you hiring someone specific and having the outlay of a consistent wage. Outsourcing means that you have someone doing that role for you as and when you need it most. The hours that suit your business as well as the budget you have to spend on it. Things it could work for include IT, accounting, social media management and website development. Leaving you free to focus on the things that you could make the most difference with. Outsourcing can be a great way to push your business forward and focus on some of the things that you could do to improve business in the areas where you can make the most difference.
Are company vehicles the right choice?
Many businesses move on to think about logistical needs, and company vehicles can often solve this problem for you. This might be for yourself or your staff members. There are many different funding and fleet management options that you could consider, and fleet finance can often be a great choice to consider. There are some other benefits to company vehicles including the advertising opportunity. Having a vehicle sign written with your company details means that every time it is out on the road or parked up, you are advertising your business. Of course, the downside is the additional business cost, but you need to weigh the benefits to work out if this is the right choice to make.
Thriving at home
Right now there is no choice but to work from home, but this could be a big money saver right now while you have no choice. Using your business as a purely online venture will help you to keep your costs down and make some big savings this year. As there is no other way to operate for your business, you know that you don’t have any worries of competitors doing things differently. So this could be a great way to give you a level playing field with businesses and allow your business to grow in a different way. If you are having to work from home make sure you create a dedicated working area. This could be something that you have in a corner of your home, or you may want to look at turning a room into an office. This might need to happen if you have stock that you need to store or if you have a lot of packing that you need to do to send items.
Moving from home into a business a premises
You may think that moving to a business from home is actually going to be a real expensive thing to do. At home, you have very little overheads to think of, but you are limited in what you can do. Sometimes spending more can bring you greater benefits. This could include a shop to sell from or a premises in which you can meet potential customers and clients. Meaning more business could be done in the future. It may seem like this is a tall order right now with many shops and establishments closed for face to face business, but it is certainly something that you can aim for in the future.
Making more of free advertising options
Do you really take advantage of free advertising options? The main one being social media? The chances are you are probably not doing it as well as you could be. There may be times that you are not posting as consistently. Or it could be that you are just not making great content. Now is the time to stop and reevaluate your social media marketing and make some changes. Try different things, look at ways to include a bit of personality. Don’t always think that a sales approach is the right approach, you will want to engage with your audience. This is where some of the best accounts do the best when it comes to social media and advertising in a different way.
Place a focus on your marketing
You also need to take some time to think about focusing on your marketing plan and strategy. Marketing isn’t just about social media, it is about advertising in general and all of the options that you have available to you. This is where you could use the help of the best digital marketing company in your area. They can help you come up with a plan to make the most of the marketing opportunities for your business. A strategy can help you to understand what is needed and also enable you to focus on making the best changes to your business in order to reach new customers and expand on your business where possible. A marketing professional could help you to make sure you understand what your niche is and take advantage of it.
Focusing on your local community
Many people are changing the way that they shop. This is such a good thing for small businesses. A lot of people like the idea of supporting local and small businesses, and so now is the best time to start making a name for yourself locally. There are some easy ways to be known. You could get involved in community events, such as sponsoring them, or being part of them with a pop-up shop. You can advertise locally in small magazines or on local Facebook pages. Even just talking to shop owners and chatting in the community can help build your profile. During the pandemic there was such a huge focus on helping small businesses to thrive under the current circumstances that they faced. Advertising locally can help you to build on that and to make more of the business potential that you have. Shopping locally and supporting small businesses is something that many people feel strongly about, so enabling that customer base to see who you are and what you are all about could help your business to thrive in a different way.
Is expansion on the cards?
Finally, are you thinking about expanding your business? It may often be seen as a big expense, but expanding your range and also looking at ways to reach out for more potential customers will see you benefit in the way of profits. The new year is the ideal time to start thinking about this, and some of the ways that you could do it. It could be something you have already started to work on, or you may want to put the plans in place to make it a reality. Maybe it is franchising your business or selling the business plan and potential that your business has. It could be looking at expanding your products or the services that you offer or heading in a different direction when it comes to the niche that you are in and what you can do for your customers. There is so much potential for expansion for businesses these days, so definitely don’t feel like you are restricted right now. It might just mean looking at another avenue to explore.
Starting a business is always going to be scary, and even doing it while the world faced a global pandemic may have felt crazy at the time. But now that we are in a fresh new year you can take advantage of that new found motivation to take things up a notch. Let’s hope these tips help you to step up your business.
Leave a ReplyWant to join the discussion?
Feel free to contribute!