3 Startup Essentials That Cannot Be Overlooked

StrategyDriven Starting Your Business Article |Startup Essentials|3 Startup Essentials That Cannot Be OverlookedIf you’re just starting your business journey and you have a company about to be launched, you might be wondering whether or not you’ve got everything in place. After all, you only have one chance to make a good first impression (or a bad one, come to that), and it can feel rather overwhelming when you consider how much you want your business to succeed and how much work you need to put into it.

For many who have never run a business before, it might seem as though there are dozens of different elements that need to come together to make it a success, but in reality, when you’re a startup, there are only three that you really need to be thinking about. Ensure these three startup essentials are in place, and you’ll be heading in the right direction.


A startup without the right funding is doomed to failure. Even if you start to make money, without having some form of capital behind you, the income will be too slow to make an impact, and before you can really make anything of your business, it will be too late – you will have run out of money. This is why it’s important to have funding in place before you launch. You can then focus on building the business rather than having to worry about keeping it afloat.

When you think of getting money for your business you will probably consider a bank loan first of all. It might even be the only thing you consider. However, there are a large number of different funding methods to think about including finding an angel investor, using your savings, borrowing from friends and family, or even using the money you’ve made through your algorithmic trading. Whatever you choose, as long as you have a plan to pay it back, you can get started even if the bank turns you down.

Customer Service

Most entrepreneurs are looking inwards when they launch their business. They’re interested in their suppliers, their employees, how productive they can be, and, of course, how much money they are making. Although this is important, you must remember that you’ll need to look outwards too; you’ll need to think about your customers.

Customer service is one of the most important elements to get right in any business, and when you’re launching a startup good customer service is vital. It’s what is going to set you apart from the rest, and it’s what will get you noticed. Customers expect a high level of good service, and if you can provide it they will be happy to return again and again. Get it wrong, and you’ll find that your unhappy customer has told everyone they know, and probably used social media to do it. That spells disaster for a young business. Reputation is everything.

Social Media

Speaking of social media, that is another important element of business that a startup is going to need to have in place before they launch. In fact, your social media channels could even help your launch by previewing what you’re going to be selling and making potential customers interested before you even get started.

However, just having an account on Facebook, Instagram, or Twitter, for example, isn’t going to be enough. Posting once in a while and writing ads when you do isn’t going to be enough. You need to focus on the content and ensure that whatever you are posting is useful information and engaging too. In this way, it is more likely to be liked and shared, and that’s crucial for a business on social media.

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