A VETERAN OWNED SMALL BUSINESS | 
StrategyDriven Podcast Episode 32 – Making Change Work: What is Change? and Why is Change so Hard?
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Episode 32 – Making Change Work: What is Change? and Why is Change so Hard? explores what change is, its relationship to business systems, and why business changes are so difficult to effectively implement. During our discussion, Sharon Drew Morgen, the New York Times bestselling author of Dirty Little Secrets
, shares with us her insights and illustrative examples regarding:
- what change is and why its fundamentally the same regardless of industry or organization type
- what systems are and their role in the change management process
- what leaders do to make change so hard
Additional Information
In addition to the invaluable insights Sharon Drew shares in Dirty Little Secrets and this edition of the StrategyDriven Podcast are the resources accessible from her websites, www.NewSalesParadigm.com and www.BuyingFacilitation.com. Sharon Drew’s book, Dirty Little Secrets, can be purchased by clicking here.
Making Change Work!
This podcast is the first in a series that teaches leaders how to make change work. Coming editions of the Making Change Work series will explore the steps to gaining the buy-in and committed effort needed to implement change successfully. We’ll cover topics including:
- What are systems, and how do they influence change?
- The Problems of Change Management: bias, resistance, and push
- If decisions are always rational, why are changees resisting?
- Why is buy-in necessary and how to achieve it?
- Putting it all together, a radical approach to change management: real leadership
About the Author
Sharon Drew Morgen is a New York Times bestselling author and developer of a change management model based on buy-in that she’s written about in her latest book Dirty Little Secrets. She is the visionary thought leader behind Buying Facilitation®, a decision facilitation model that focuses on helping buyers and those who would be impacted by the accompanying change manage their internal, unconscious, and behind-the-scenes issues that must be addressed before they purchase anything or buy-in to the requested change. She has served many well known companies including: KPMG, Unisys, IBM, Wachovia, and Bose. To read Sharon Drew’s complete biography, click here.
Podcast: Play in new window | Download (Duration: 30:01 — 41.3MB)
Subscribe: RSS
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning 
Dan Parisi, Executive Vice President at BTS, a leading strategy execution consulting firm focused on the development and delivery of high-impact experiential learning initiatives that drive strategic priorities. Over the course of his career, he has personally designed and facilitated business simulation-based experiences for more than 8,000 executives and managers at leading Fortune 50 organizations such as Hewlett-Packard, Texas Instruments, Toyota, and others.
, shares with us his immediately implementable insights and experiences regarding:
Jeffrey Gitomer, author of 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales… Now and Forever, is one of the most sought-after international and inspirational speakers in the world; having delivered thousands of corporate and public seminars to the largest national and multi-national corporations. His Little Red Book of Selling is the best-selling sales book of all time, appearing on national bestseller lists in The New York Times, The Wall Street Journal, USA Today, and Business Week more than 300 times. Jeffrey is also a StrategyDriven Principal Contributor, sharing invaluable insights with us on sales, business, and leadership every Monday. To read Jeffrey’s complete biography, 
Lou Schachter is the global leader of the BTS Sales Practice. He is the co-author of the book, The Mind of the Customer: How the World’s Leading Sales Forces Accelerate their Customer’s Success, which was published by McGraw-Hill in 2006. Before joining the BTS team, Lou had a long career in sales for professional services firms.
Rick Cheatham leads the BTS Sales Practice in North America. Previously, Rick was a sales leader at Avery Dennison, a leading producer of consumer products and pressure-sensitive adhesives materials. During his tenure, he transformed his organization into one that changed its focus from selling products to accelerating its customers’ business results.
, shares with us his insights and experiences regarding the:
Mark Sanborn, author of 
as well as seven other popular books. He is the president of Sanborn and Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a noted authority and in-demand speaker on leadership, customer service, and extraordinary performance. To read Mark’s complete biography, 
Business Programs