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How to Maximize Your Online Visibility

StrategyDriven Online Marketing and Website Development Article |Online Visibility|How to Maximize Your Online Visibility There are very few businesses without some kind of presence on the internet nowadays, but that does not necessarily mean that all of these businesses are getting tangible benefits in return. It is easy to waste a lot of time on digital marketing with no real return on the investment, but that is not a reason to shy away from it altogether. Whether you are trying to establish your brand, attract inquiries, or boost profits, you need to maximize your online visibility. This guide outlines effective marketing activities you can adopt to ensure you stand out from the crowd in a digital marketplace and attract the perfect customers.

Write a blog for your website

One of the best ways to increase your online visibility is to ensure your website has a blog. The blog is your space to show existing and potential customers your expertise, experience, skills, personality, and value. Your blog posts should be unique, helpful, informative, and/or entertaining. Every blog post you create is an exclusive page which adds to your website’s presence on the internet and increases the likelihood that you will rank for keywords relevant to your business.

Blogs should be posted regularly but avoid posting content for the sake of keeping to a schedule if you have nothing new or useful to add. All the content should be of high quality, even if that means you only publish once a month. If you are concerned that your writing skills are not up to scratch, consider hiring a freelance writer to create content for your blog, which you can check for accuracy afterward.

Share and curate relevant content

You can also share content which other businesses or individuals have published, (as long as you acknowledge your source) you could add you own points of view or commentary to add value, or simply direct your followers or visitors to useful content elsewhere on the internet. If you find helpful content that is relevant to your business, try commenting, and starting a conversation. By sharing useful content, you are not only increasing your visibility but also showing yourself as an expert in your field who is in touch with the industry and customer needs.

Invest in search engine optimization (SEO)

There is no denying that SEO is a complex topic with many digital marketing agencies devoted to the practice. Essentially, it involves applying specific techniques to the design of a website and the creation of content to boost your website in search results. This can include, but is not limited to:

  • Writing high-quality content which is centered on keywords and phrases relevant to the business and searcher intent
  • Using descriptive and unique page titles which include the desired keyword
  • Include keywords in anchor text when linking internally
  • Writing a descriptive alt tag for images using the keyword or phrase
  • Writing a high-quality meta description for each page to encourage searchers to click on your page rather than your competitors.

SEO can be a time-consuming task as the goalposts are constantly being moved in terms of what search engines are prioritizing. This is why so many companies turn to specialist SEO companies such as serendipity-online-marketing.co.uk to stay on top of SEO trends and maximize their visibility.

Encourage customer reviews

Customer reviews have never been so powerful. Whether the review or comment is left on social media, an official review site, or on your website, positive and negative reviews can make or break a business’ reputation. Unfortunately, most satisfied customers do not go out of their way to praise a company, but customers with complaints are much more likely to voice them. The more positive customer reviews you can attract, the better for your business, so it is essential to have a strategy for acquiring them. For example, you can ask customers for reviews by email or put a feedback form on your website.

You may get negative reviews, but these are not the end of the world. In fact, if you can respond and try to resolve the issue, it will show that you are committed to excellent customer service standards. Also, a company rarely has an entirely positive set of reviews without customers suspecting that they are fabricated, so some negativity is natural and healthy if you deal with it appropriately.

Embrace social media

It is true that not all social media platforms are right for every business, but rarely, a business does not find at least one to be useful – if used correctly. Social media profiles can appear in search engine results, boosting your visibility, so your profiles must be branded and professionally written. When your social media profiles include links to your website, you are also increasing traffic, which will again boost your rankings. You should be focusing on posting high quality and engaging content that encourages interaction – it is not necessarily about how many likes or followers you have.

12 Ways To Save Money While Running Your Business

StrategyDriven Managing Your Finances Article |Save Money|12 Ways To Save Money While Running Your BusinessAs far as entrepreneurship is concerned, every penny counts. While you try your best to pool resources to set up your business, your employees and suppliers deserve their paychecks. To meet the growing financial demands that come with putting up a business, you may have to implement good economic policies to unlock extra cash and save more money. Here are some ways through which you can cut down your business expenses and save cash.

1. Get rid of surplus equipment

During the start-up phase, some business owners strive to acquire tons of equipment. But as operations begin, some equipment may become redundant. Examples include printers, ink, toner, and cartridges. Surplus equipment takes up much of your office space. Moreover, they wear out with time, and will gradually depreciate when you don’t get rid of them early enough. Instead of watching your unused printer ink and toner waste away in your office cabinet, why not sell them to suppliers such as Sell Toner. This way, you will make extra cash while getting rid of surplus equipment.

2. Set up a virtual office

Thanks to technological advancements, businesses don’t have to tether their offices to one location. You can run your business while staying at home by using technological tools to connect with your staff as well as your customers and business partners. Virtual offices allow you to run your business with little resources since you don’t need to have a physical building. Focus on establishing your customer base, after which you can then put up a commercial building.

3. Use Open-Source software

A lot of business software is reconfigured open-source software from volunteers in the business community. This means that they are obtained from non-proprietary sources. Comparatively, open-source software costs far less than proprietary commercial software. Whether you want accounting or bookkeeping software, there are several non-proprietary software that can help you save money while getting your basic tasks done. However, you may have to bear with the fact that the support service for open-source software is limited. But the good news is that business owners who use open-source products can join community forums to access support services from other users.

4. Find discount offers

Usually, bulk-purchasing is cheaper than when you buy products individually. Before ordering products from your chosen supplier, ask them for discount offers. Many suppliers will be willing to slash off prices for customers who have a long-term business relationship with their company. Do some research and find multiple suppliers, negotiating prices before you settle on the most cost-effective. Also, do not tie yourself to one local supplier. To increase your sales opportunities, move out of your comfort zone, and connect with suppliers who offer discounts on shipping and bulk orders.

5. Track the flow of your cash

Another vital activity for saving money is tracking cash flow. When you track the flow of your cash, it saves you from incurring late payments fees — also, you will not miss your bill payments. The majority of small businesses often fail because they are unable to conserve their cash. The opportune time to start tracking your cash flow is during the initial phase of your operation. To generate revenue, your funds have to pay your regular expenses, including the unforeseen ones that may erupt. By looking at the statements of your cash flow on an annual and monthly basis, you will understand the value of your cash and whether it’s enough.

6. Reduce your expenditure on traditional advertisement

With the rise of the internet revolution and digital marketing, business owners have the means to cut down their costs of traditional adverts. Reach more audiences via the internet by using paid advertising resources such as Google AdWords. Use search engine optimization techniques to build a great website and attract customers to your business. Some business owners are able to garner hundreds of thousands of views by creating videos on YouTube to promote their products. This is almost a free way to advertise your business to a global audience. Traditional advertising platforms are expensive, and may not broadcast your business to wider audiences.

7. Outsource some tasks

When you have a strong team of full-time employees, your business has the potential to grow. However, permanent employees also sometimes cost a business its financial resources. Salaries, insurance covers, and office spaces are some employee-related costs that businesses often struggle to settle. So, consider outsourcing your tasks to virtual assistants (VA’s) to reduce your workload, improve work efficiency, and save money. Virtual assistants are skillful people who work from locations across the globe to get your special tasks done in time. Since VA’s have their own office spaces and equipment, you can save money assigning repetitive tasks to them. As a business founder, this will free up more time to focus on building the core parts of your business. Negotiate with independent contractors like VA’s, and you are likely to make a fair deal that will benefit both of you.

StrategyDriven Managing Your Finances Article |Save Money|12 Ways To Save Money While Running Your Business8. Cut down extra expenses on employees

The Covid-19 Pandemic has turned the world upside-down. It has negatively impacted the global economy to some extent. For businesses whose finances have been hit hard by the pandemic, laying off workers may be an idea worth considering. This will have to start with an evaluation to find out which employees go and which stay. However, since employees form the backbone of your business operations, and you don’t have to fire all of them even if times are hard. If you do so, your business may suffer disastrous consequences.

Instead of laying off all your employees, negotiate with them for a pay cut. If you were providing them with free three-square meals a day, reduce it two or one. For example, assure them of their breakfast and cancel their lunch and dinner. Your employees who understand the economic burdens on your business will readily accept pay cuts. After all, half a loaf of bread is better than none. By implementing this strategic decision, you can save money to run your business even during tough times, such as the coronavirus pandemic.

9. Hire smart workers

The levels of smartness of your employees can also determine how economical your business is. On this subject, you don’t have to use only the experience factor to rate the abilities of your employees. In recruiting new employees, give chances for inexperienced people (recent graduates) provided they are smart enough to fit your work demands. Some workers may not have several years of experience, but they can learn fast once you put them on the job. Hire inexperienced people and pay them entry-level salaries. This way, your business will gain a monetary advantage. Meanwhile, your smart workers will contribute their best to grow your business.

10. Hire interns

The two main types of internships are paid and unpaid internships. Interns are usually students or recent graduates who work for companies in order to gain experience in their chosen field of study. Many times, interns work for experiences, not necessarily for the money. Marketing organizations have been able to achieve their goals by hiring interns from local schools to build their social media marketing campaigns. It is up to you to also understand your business operations, and find out areas that match the skill set of interns. By hiring interns instead of full-time permanent workers, you can cut down your expenses on salary and even office space. When this is done together with telecommuting, you can run a small business by getting tasks accomplished for a fraction of their standard costs.

11. Understand your customers

As technology advances, so do customers evolve with time. When you know your customers’ demographics and behavior on the internet, you can streamline your online marketing campaigns to reach the desired audience. Channel your marketing investments on online platforms that are likely to pay off, instead of spreading your campaigns to several areas on the internet. When you understand your customers’ preferences, responses, and general views about pricing, then you can prepare a reasonable budget and avoid losses. Eliminating ineffective options means that you are in a better position to make wise investments by targeting the right customers.

12. Reward your hard-working profit makers

This may seem controversial, but it makes sense to motivate your workers and customers who bring you the profits. For many successful entrepreneurs, rewards take the forms of good gestures such as the occasional provision of free refreshments, leaves, promotions, and salary increments. Boost the morale of your employees, and they will be encouraged to do more for the business. Offer value-added services and discounts to your regular customers so that you can win their everlasting loyalty. If you invest in the people who bring you profits, you’re nurturing a friendly relationship that will go on to bring extra profits to your business.

To wrap things up, your ability to economize the limited resources at your disposal will determine the growth rate of your organization. The above money-saving tips may be the best ways to build a resilient business that will thrive no matter the business climate.

Ways Monitoring Your Competition Can Drive Your SEO and Business

StrategyDriven Online Marketing and Website Development Article, Ways Monitoring Your Competition Can Drive Your SEO and Business

What would it feel like to have a competitor beat you to the top of the search engine results page (SERP) after all your effort and hard work in search engine optimisation (SEO)?

What if you’ve applied all the SEO tactics you know, yet a competitor’s web page keeps ranking higher than yours?

You don’t have to hate a website for ranking higher than you or beating you in the SEO game. Hating a competing website is a thing of the past when it comes to the Internet. It’s true that having a higher ranking competitor could lead to not achieving target website traffic, more time, and extra expenses.

However, the online world today has made it possible to use a better ranking site to your advantage. Your SEO drive doesn’t have to dwindle. Instead, you should monitor and analyze your competition to get more benefits from SEO and increase page rank. You should look at their content, keywords, and site optimization. You might wonder, “how can monitoring a competing website help me optimize my site?”

Let’s take a look at a few ways that can happen:

It Helps You Create Better Content

Content is king on the internet. Search engines primarily rank web pages and sites based on content. Google rates websites on E-A-T which means expertise, authoritativeness, and trustworthiness. This rating guideline concentrates on quality and reputation of the entire website content, including blog posts and landing pages.

When a website is consistently at the top of the SERP, you can be sure the site is creating epic content that meets search engine criteria. You can look at such site’s landing pages and blog posts.

However, don’t copy their work and regurgitate it on your site. That is plagiarism. Instead, put a twist on the topic or find out a recurring question by visitors in the comment and write an article to answer the question. This means you can get content opportunities from this strategy. You’ll always have fresh content in the form of blog posts, articles, ebooks, and press releases.

It Helps You Find and Use Better Ranking Keywords

While analyzing the content of competing websites, you can find out their potential relevant keywords, domains’ link popularity, and page result characteristics. You will also need to use the Google Webmaster Tool to research traffic that your site gets for various search queries.

This will show you the most effective keywords that bring in traffic. Find out how your competitor ranks for those keywords. Then, you can use the keywords to create researched, high-quality content. Once a user types in the keyword in search engines, your web page will have a better chance of appearing in the results.

You Can Improve Your Branding

Your branding is what sets you apart from your competition. It can help drive your site to the top of your niche market and create customer loyalty. SEO helps build brand awareness. A competing website will have its own branding and unique selling point too.

First, you need to research their website content. How do they promote their brand in each post? What is their brand strategy? Then, you can research their online presence, content output, and customer engagement. By doing this, you can identify the competition’s target audience, targeted niches, and customer attraction strategy.

With the information you’ve gotten, you’ll know what to do to strengthen your unique selling proposition. You can also find new methods of creating brand uniqueness and making your site more appealing to a shared audience. Through this, your online brand presence and search visibility can increase.

It Improves Your Social Media Marketing

Social media marketing and site optimization are intertwined. Let’s say your website’s profile has millions of followers, and your article has a hundred thousand shares on social media; if this is the case, your search rank will likely improve. You need to monitor your competitors’ social media activity by noticing how they interact with followers and what is shared the most. You can track their posts with tools like Hootsuite.

One way to take advantage of their social activity is to reach out to their followers with your content. Some of them won’t be following you. They can be interested in your content and visit your website, which can lead to increased traffic for you.

Another way is to analyze their marketing tactics and tweak your social media strategy to accommodate the successful methods they’ve used. You can also find out which content does well on social media. A post that’s successful on social media will rank high on the SERP. Once you identify the competitors’ content, write an article with a similar topic and mirror their content strategy on social media.

You Can Gain More Backlinks

Getting inbound links from authority sites can help your SEO drive. A competing website that is properly optimized will be building links, just like you are. You can reach out to those sites to get them to link to similar content. Also, you should track any new backlink they have and find out if they’ve adopted a new strategy.

The most important thing here is not to copy every detail of the competing websites’ link building strategy. Instead, use their methods to strengthen your SEO techniques. You can build on their strategies and incorporate yours at the same time. That way, you can have a better internet marketing campaign overall.

It Can Help You Improve SEO Activities

By examining a competitor’s SEO strategies, you’ll be able to keep up with industry trends and find out when something new is on the scene. For example, higher ranking websites may change their SEO strategy and style suddenly.

This can mean a few things. There could be a new algorithm update, and they’re adjusting their optimization strategy too. They might have found out a better way to make their web pages rank higher in the SERP. They might be trying to avoid a penalty or might be removing a black hat SEO technique. Whatever it might be, you can quickly learn from it and ensure your website benefits from it or avoids disaster.

It Can Help You Avoid SEO Pitfalls

By watching your competitors’ ranking and optimization strategies, you’ll know what works and what doesn’t. You’ll find out the SEO tactics that are not yielding much result and will likely become obsolete. This takes a lot of effort because you’re recording every detail in terms of their optimization actions. On the other hand, it helps you avoid falling in the SERP ranking because you know what strategies to copy or not.

Final Words 

Winning in SEO means ranking at number one in the SERP, having strategic keywords, and increasing your website’s online visibility. Analyzing a higher ranking website’s SEO style can help you create better content and give you insight into what optimization strategies work best for your industry. You should always research and monitor your competitor from all angles to improve your SEO New Orleans and to stay one step ahead.

SEO Strategies You Need to Know in 2020

StrategyDriven Online Marketing and Website Development Article |SEO Strategies|SEO Strategies You Need to Know in 2020If you own or manage an online business, you will be aware that you need to nail SEO to drive your sales and beat your competition. What you will also know is that SEO is a constantly changing game, one that requires astute oversight of an evolving strategy. Here are some strategies that are vital to know in 2020.

E.A.T Up

Your E.A.T (expertise, authoritativeness, and trustworthiness) are vital when looking to beat the competition on the search engine results page (SERP). All things being equal, the most trustworthy website – with the highest E.A.T – will place the highest every time. There are different ways of approaching upping your E.A.T, but Searchbloom’s A.R.T strategy is a good place to start. It recommends you focus on Authority, Relevancy, and Technology. That means getting backlinks from high-authority sites only and trying to avoid backlinks from untrustworthy sites, optimizing content so search engines can understand what your content is and who will benefit from consuming it, and having great tech – providing users with great experiences facilitated by easy-to-use websites.

BERT Optimization

In 2019, Google launched BERT, a new algorithm that solicited much attention in the SEO world. However, BERT optimization was different from optimizing for the Medic update or previous algorithmic changes. That’s because BERT focused better than ever on intent instead of simply jumping through hoops. Optimizing for BERT means that your content will have to provide actual value to users, instead of just luring users onto a website with clickbait. Keyword research, once the focus of all SEO, might become an afterthought. The agencies that want to perform well in 2020 will be the ones that actually take time to talk with their customers and find out what sort of content they want to consume.

UX

UX stands for user experience. Incorporating UX into your 2020 SEO strategy is essential. You need to think of the user journey, focus on how you might be found on the SERP, how your landing page might impact your users, and what they will keep in their minds after they have visited your site (and how you will remarket to them). Google has been promoting good technical best practices for a while – Martin Splitt at Google has been focusing on technical issues for a long time and how they could potentially impact SEO with his blog ’50 Lines of Code’. It was Splitt who single-handedly reduced the company’s use of the infinite scroll by explaining the JavaScript issues that can lead to index issues.

Chrome has also started to issue “slow warning badges,” suggesting that site and page speeds are going to be more important than ever, so optimizing not just how your users can navigate and interact with your site, but also how quickly they can do so, will be key. It will be a hard balance between clever, minimal code and introducing important features to your site that users will love. If you really want to nail SEO this year, it might be time to get a professional coder on board.

How to Improve Your Website’s SE Ranking

StrategyDriven Online Marketing and Website Development Article |SE Ranking|How to Improve Your Website’s SE RankingOnline shopping and businesses are thriving. Everyone is at home and needs items and services that they can buy online. Unfortunately, so too are your competitors. Trying to capture your customer base’s attention is fiercer than ever, with companies trying to offset their in-store income entirely online. To beat them, you need to diversify and focus on efforts that will help your business get to the top – the top of Google, the top of social feeds, and the top of their interest.

Hire an SEO Agency

First things first, if you want to improve where your website is located on a Google search, you will need to hire an SEO agency. There is a lot that needs to be done before you can start building your backlink profile, and all of it will help improve your SE ranking.

Audit Your Website

One of the first things that will need to be done is to improve your on-site SEO, which typically starts with an audit that looks for:

  • Lost or Broken Pages
  • Missing Pages
  • Content
  • Site Speed
  • Site Security
  • User Friendliness
  • Website visitor analytics (for this task, you can use website visitor tracking software)

Keyword Research

Keyword research is then conducted on your behalf to make sure that you know what your customers are searching for and what words they are using. You can then update your content and invest in better PPC campaigns.

Update Content

SEO optimized content is well-written, intended to entice your customers with punchy language and a compelling message. It is also designed to appeal to search algorithms that search through your site. On top of content updates, a new schema will be created to make it easier for these algorithms to understand your site and parse through it faster.

Offsite Link Building

Once on-site is optimized, it will be time to move offsite. White hat link building today looks like guest posts, where quality content in your niche will be added to other blogs and websites in your industry. It helps improve your organic reach and your SE ranking.

What You Can Do to Further Your SEO Campaign

SEO agencies can help improve the searchability and user appeal of your website, social media, and backlink profile. While they are working hard there, you will want to invest in:

PPC Marketing

PPC marketing will help you see results immediately, and you already have everything ready to go with your SEO efforts:

  1. A great site
  2. Keyword research

It is essential to know which keywords to invest in, however. Keywords can usually be organized based on buyer steps. At the very beginning of the buying process, customers are still researching what they want and are looking for. These keywords are often valued, and typically more expensive. If your goal is to gain a level of authority, then they are worthwhile to pay for, but if you want to boost sales, then paying for niche keywords or specific keywords should be your focus. As a bonus, these keywords are often cheaper.

Social Media Marketing

Finally, there is social media. You can pay for social media ads, but if you want to grow your business and customer loyalty, you will want to focus on good old engagement with the hope that users organically share and talk about your business on their own channels. This takes time, so start now and don’t cut corners – you need to be a real person when interacting with your customers.