It’s impossible nowadays to launch your online presence without considering the importance of SEO – Search Engine Optimization – in your business growth. Indeed, mastering the art of boosting your SERP ranking — aka your ranking in the search engine result pages – can substantially influence web traffic. Search engines such as Google and Bing prefer content-rich sites that diversify their content and update it regularly to reflect on current trends.
Ideally, blogs are one of the most effective tools when it comes to creating keyword-targeted content.
Content, as a result, is the key to your SEO strategy and, by extension, your digital visibility. Creating new and informative content has become a major marketing strategy for any business trying to leverage their online presence. It’s not uncommon, as a result, to design a content plan that addresses major primary, secondary, and long-tail keywords to maintain your presence in a constantly changing market. However, you’d be wrong to assume that content only matters to support your SEO strategy. Content, as it happens, is a crucial factor of growth for your entire business. Here’s everything content can transform that isn’t SEO-related.
It establishes your reputation
While your products are your main offering, your content is the closest your audience can get to understand your brand. Therefore, ensuring you push your content online, not only on your website but also on social media platforms can help to build your brand reputation. Indeed, your audience uses online platforms such as Twitter and Facebook to interact with businesses – it’s the favorite channel when it comes to customer care inquiries and complaints. As a result, it’s fair to say that your social media posts are considered with great interest. Not only can you engage in direct interactions with your audience, but you can also launch a campaign to share your latest updates. Your choice of hashtags is detrimental to reaching out to a broad audience and establishing your reputation. Additionally, your attitude and behavior on social media are public, which means that the way you choose to share content online can affect your brand image too.
It generates passive income
If you’re an established blogger or digital influencer, you understand that content is money. Indeed, a youtube affiliate, for instance, use their content creation as part of their traffic strategy. Creating videos that appeal to a broad audience can maximize their channel subscriptions – aka the number of active and loyal followers – and views. It’s important to understand that users don’t need to follow a channel to watch its content. The affiliate network can share both the subscription volume and viewer number with businesses that are looking for advertising partners. The collaboration typically defines the affiliate earning by considering the total number of views each video receives. Therefore, building an informative and popular portal of content can indirectly create a stream of passive income through affiliate activities.
It showcases your expertise
Very few experts can claim they don’t worry about competition in their niche. Showcasing your expertise when you’re one of many other market players can be challenging. While success stories and portfolios can help to display your skills, they may not be enough. Ultimately, nothing seems more suspicious of potential leads than reading testimonials from your past clients. What evidence is there that those clients are real or that you’re as good as they say you are? None and as such, most digitally-savvy users tend to ignore testimonials – these are, after all, very easy to fake. However, you can publish your opinions, tips, and case studies online to attract your audience. Guest articles on a popular blog, for instance, are an ideal ice-breaker to reach out to a new audience. You can even consider creating tutorials or online courses to share your knowledge.
It gives your website depth
Sure, you might have a responsive web design, but what good does it do if you don’t have enough content? For a web visitor, reaching a site that feels content-light or that hasn’t been updated with new content leaves a poor impression. Most visitors judge your business by your site. If you don’t provide enough informative background – about the business and its expertise – people tend to be reluctant to purchase. Your content gives an additional dimension to your company, turning the online presence into a professional and trustworthy organization.
Content is at the heart of your business growth. It builds your online visibility through SEO ranking, but that’s not all it does. High-quality content can help to establish your brand and showcase your expertise. Additionally, you can use your content to support your affiliate marketing income. Finally, content brings trustworthiness to your online presence.