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How to Use the Internet to Boost Your Business

StrategyDriven Online Marketing and Website Development Article |Boost your Business|How to Use the Internet to Boost Your BusinessIf you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential. When you run a business, you may not have a dedicated digital team, but fortunately, there are plenty of experts, software, and technology out there to make it as simple as possible to maximize your internet presence. Here are just a few of the ways you can use the internet to boost your business.

Virtual Tradeshows

These are a great way to connect with potential customers and other businesses, demonstrate your services and products, and check out the competition, all from your own home. Virtual tradeshows are perfect for those who cannot attend in person for whatever reason, and they can also cost less to attend and prepare for. You can still educate your audience with live webinars, and interact through the use of live chat functions, so you can get all the perks of an in-person tradeshow without having to leave the house.

Social Media Platforms

Don’t underestimate the power of social media as a tool for marketing, advertising, and increasing your client base. Some of the benefits of social media for business are that it is cost-effective, reaches a wide audience, and allows you to check out analytics and post insights to see exactly how successful your posts have been.

IT Systems

For a more behind-the-scenes use of technology and the internet, IT systems and consultants can help in many ways. They can recommend products and software that would work for you and your business goals, implement new systems or update your old ones. Furthermore, investing in IT consultancy can help save you time and money in the long run, increase productivity, and leave you free to focus on your business’s other elements.

Website

Having a high-quality website is incredibly important, not only for your users but also to help boost you up the list of search engine results. Make sure that your website is easy to use, the links are all working, and that the pages are in the correct place. You can also link your social media to your site and vice versa to ensure that people know how to find you and easily navigate between your different platforms and sites.

SEO

A well-designed website is just one of the techniques used in SEO (search engine optimization). This is the process of increasing organic traffic to your website by making sure that your site appears high up in the list of search results. This can also be achieved through good-quality copy that is rich in keywords, among many other SEO techniques. The majority of internet searchers do not look past the first page of results, so it is important to take SEO seriously to ensure that customers can easily find you when they are looking online.

7 Simple Ways to Improve Local SEO for Your Business

StrategyDriven Online Marketing and Website Development Article |Local SEO|7 Simple Ways to Improve Local SEO for Your BusinessIf you run a local business then it’s important to be able to reach out to local customers. Potential clients will perform an online search based on location, and you want to be the first name they find. In order to get your website to the top spots of the search engine results pages, you need to optimize it for local SEO. This is essential for local searches. You need solid strategies to ensure you appear as an authority in the field in your community. You’ll then gain a competitive edge in the local market. Here are seven simple ways to improve your local SEO.

Optimize Your Google My Business Listing

A well-written Google My Business Listing is a sure-fire way to improve your local SEO. First of all, you need to claim your business profile and include plenty of information. This includes beautiful photos of your products and engaging copy. You need to create the perfect listing, so as soon as a local person Googles the type of product you sell, they are attracted to your business. For the best results, you could consider outsourcing this to SEO Services as they will have the resources and expertise to optimize your listing.

Post your listing in other online business directories

There are several other online web directories that local customers will use. Post your listing in more of these to increase your chances of being found. This will also help to boost your local SEO and the search engine bots will find your various posts and consider you more of an authority in your field.

Create local content for your website

In order to boost your SEO, you also need to optimize your website. Create engaging video content relating to local events. You could even volunteer as a company and film a corporate charity video. As well as video, include local news and information. This will help your site to rank more highly as a local business. You should also update your social media with local content as well. You can be creative with this or even collaborate with other local businesses.

Use local keywords in your content

Use local keywords in written content across your listings, website, and social media accounts. These keywords need to match what a potential customer might search for on Google. Local keywords, in particular, contain location-specific phrases related to the same geographic location of your business. You can learn how to find keywords for a local search online.

Create separate pages for each location

If you want to boost your local SEO you need to create location pages. This means a separate landing page for each location of your business. If you offer services across multiple locations it could affect your SEO if not. You can’t utilize those location-specific keywords unless they relate to only one place. On your separate location pages, you can include details about each location and places in the town near your business, for example. Google won’t rank the pages as highly if they’re too similar.

Create separate service pages

You should also create individual service pages to improve local SEO, rather than one page listing all services. Search engines won’t consider your brand as an authority in one specific area if you include all your services on one page. You can include a services tab on your main homepage with drop-down links to all your services, for example. This goes the same for the unique products that you offer. These product pages are where potential customers may first arrive. They tend to search for a product or service rather than the name or type of a business.

Incentivize local customers to leave reviews

Customer reviews are very effective, especially for local businesses. They show that members of the community trust your brand and that others should too. There are several ways to encourage customers to leave reviews. You could automate follow-up emails asking them for a quick review or rating. You could even incentivize them by offering a promo or discount in exchange for recommending you to a friend. Post positive reviews on your website and listings. Try to include personal information about the customer, as long as they’ve agreed to it. This will give your business a lot of credibility in the local neighborhood. By boosting your appeal to both local customers and the search engine bots, you can start to make a name for yourself in the field. You’ll create the online presence you need to succeed.

Why you should hire an SEO specialist

StrategyDriven Online Marketing and Website Development Article |SEO Specialist|Why you should hire an SEO specialistThe online world is hugely saturated. Without the right knowledge, tools, and technical skills, it can be hard to get traffic for your business—no matter how big or small. One part of the process is SEO (search engine optimization), and to stay one step ahead of the competition, you should probably hire an SEO specialist.

SEO is how search engines read your website. With this reading, they can rank the content and add you to the search results whenever someone searches for a relevant phrase or keyword. If you want your business to succeed, you need to get your website to appear on the first page of results—which can be pretty difficult considering there are millions of web pages to compete against.

So how can a specialist help?

They’ll keep track of changes

It might seem easy at first to work SEO into your website, without hiring an expert. But you’ll quickly find that the keywords that once worked no longer do, and as such, your traffic begins to drop.

Major search engines such as Google are constantly changing their algorithms in order to help serve the best results to their users. A specialist can help you stay in the loop with all the latest updates, and will modify your content accordingly. While you’re busy serving your customers, they can work in the background to keep the traffic ticking along.

Your time is worth money

When running your own business, time is money. The time you spend working on SEO and updating web content is time you could be spending obtaining new leads, offering improved services to existing customers, or working on your marketing plan.
SEO campaigns often need to be analyzed and processed every day, which can seriously take away from your chances to make money.

They can offer so much more

Chances are, SEO specialists come with a whole load of other skills and strategies that can be used for boosting visibility and making your marketing more efficient. Take a look at www.theecommguys.com/pages/seo-ottawa, and you’ll see they offer SEO services but also help with user experience, site speed improvements, and even social media marketing.
Marketing specialists of any kind can be an invaluable asset—especially when you’re looking for fast growth for your business.

Increased cost efficiency

For the untrained eye, throwing more money at Google Ads and cost-per-click campaigns might seem like the only option, but specialists in the field will show you how you can use your money more efficiently. Although it might cost you to hire a specialist, the money you’ll retain from a more efficient strategy will quickly cover that cost, and more.

There’s more to SEO than content

Although adding keywords into your website’s content is one part of the strategy, there’s a lot more to it. Everything from HTML coding to meta tags, link building, and creating redirects are all part of optimizing your site—so it helps to call in the experts.

You’re already a boss in your own field; nobody is expecting you to master the marketing industry, too. SEO specialists are great value for money and can totally transform your current revenue streams. With a little help, you could be ranking on the first page of Google and growing your business further than you ever imagined.

Why Backlinks Are Critical for Your Online Success

StrategyDriven Online Marketing and Website Development Article, Why Backlinks Are Critical for Your Online SuccessEach and every day, more people are creating websites for business and other purposes. The cyber-world is getting quite cluttered. It is more important than ever that your website is visible to interested eyeballs, But, how can you ensure that your site is even seen online at all?

One way to do so is by creating a strong backlink campaign when building out or revamping your website. Indeed, if you are serious about building a top-notch website, you may choose to work with a backlink service.

Website Backlinks: A Primer

To make matters as simple as possible, backlinks are hyperlinked connections from one website to another. A backlink, often just called a “link”, is an encoded pathway for one site to communicate electronically with another. You can think of them as roadways, using the transportation analog, or neural synapses, using the brain physiology model.

Links are easily seen on a webpage as a highlighted text string referred to as an “anchor text“. You can click on it and you will be quickly directed to another page on the web. It may be an internal link to another page on your site. But, in the case of a backlink, it will connect to another site in cyberspace.

Why Backlinks Are Important

High-quality backlinks make your site rank higher with the search engines like Google and Bing. Indeed, before your website site can rank, it needs links. The search engines use backlinks to “crawl” the web and make internet connectivity a reality. The better you help the engines with their operations, the better they will reward you.

Your reward comes in the form of high ranking on the search engine result pages (SERPs). You want to rank near the top for each of your keywords. Indeed, if you are not ranking in the top few pages, your site is essentially invisible.

Not all backlinks have an equal value to the search engines. Some are much more valuable than others. If you have a backlink to a popular, high-volume site, this will curry much more favor with Google than a link to a small site that is never seen. That is why high-quality links are of utmost importance.

If you have a site that has more than one page, be sure to practice deep linking. This is when you have backlinks not only to your homepage but to other pages on your site. For example, let’s say you have a site about coin collecting and you are in the business of buying and selling various coin types. You’ll certainly want links to your pages on dimes, quarters, and halves as well as your home page. Search engines love sites with deep linking and reward them with a higher ranking.

Why You May Need a Backlink Service

Hyperlinked connections from another website to yours can and do occur organically, but at first, the process can be excruciatingly slow. Because link building is so important in raising your site’s online visibility, it is often prudent to work with an SEO-savvy backlink service. A quality backlink service is up-to-date on the ever-changing SEO best practices. You want them working for you.

Tips for Finding the Best Backlink Service

These days, it seems like everybody and their brother has a shingle out on the web posing as SEO experts and site builders. The same is true in the areas of link building. Some of these are excellent firms, others are less scrupulous or savvy. How do you pick the best backlink-building service if you need one?

Here are several tips that will help you ferret-out the very best backlink service providers:

  • Will they evaluate your site content for quality as part of their service?
  • Will they assist you with internal link building as well as in the generation of quality external backlinks?
  • What do they know about SEO?
  • Can they provide a list of super-satisfied customers?
  • Are all costs and fees spelled out upfront?

The online world has become complex and busy. Quality backlinks will help your site will actually be seen.

Tips to Choose the Best Keywords for SEO In 2021 and Beyond

StrategyDriven Online Marketing and Website Development Article |Keyword Search|Tips to Choose the Best Keywords for SEO In 2021 and BeyondMore than 50% of consumers use Google to research their purchase items before buying. The search engine uses those search keywords or phrases to find related results. If your business doesn’t appear on the first page, you will not get much traffic.

How can you pick the right keywords for the best converting traffic? You must begin your keyword search with the proper tactics in mind. Following are some tips that will help you choose the best keywords for SEO.

Examine the Search Intent

Search intent helps you to discover what keywords to choose based on why people search. You can divide these into three categories:

  • Navigational – The consumer wants to find another web page
  • Informational – Researching a specific topic
  • Commercial – Wanted to make a purchase

To pick the right keywords with the best results, you require to think like your consumers. For example, searches like ‘buy cheap water purifier’ are different from ‘water purifier broken queries’. One keyword is a commercial key phrase, and the second one is informational.

Preferably, you must offer content on all three areas to finish your call-to-action (CTA). Your keywords are going to target different landing pages or website pages devoted to those search phrases.

For informational searches, you must offer some unique content related to that phrase. Blog articles are brilliant for this kind of search, and they can contain various key phrases. However, you need to link that content to your contact forms or product pages.

Similarly, commercial or transitional intentions are somewhat easy to focus on, but these are also extremely competitive. So, make sure that you analyze the search Intent for selecting the right keywords.

Use More Long-tail Keywords

When you do a keyword search to target, you should consider long-tail keywords. Today, since there are so many main players and international brands in the SEO world, it can become hard for you to stay competitive in search results. But long-tail keywords can help.

Long-tail keywords are particular and detailed search queries. For example, if you are an eye specialist, you may want to target the phrase “best family eye specialists in your location” as opposed to just “eye specialist’.

Long-tail keywords incline to have much lower search volume than short, broad keywords. But these keywords also have much lower competition and higher conversion rates. It is because long-tail keywords determine specific search intent.

Find the Best Tools

If you face difficulty in developing long-tail keywords, you can use the keyword tools to find long-tail keywords. And you may even use Google’s autocomplete feature to know more about the long-tail-phrases that users or consumers often search online. It will give you a quick idea about which searches are trending.

Start by writing a general keyword into Google search. Sticking to the eye specialist example, you can type the phrase “eye services.” Then, instead of tapping the enter button, take a look at Google’s autocomplete-results. It will get you a good idea of some prevalent longer tail keywords you can target to help users find your products or services online.

To sum up, doing the right keyword search will greatly impact your business website rankings in 2021. So, follow the tips mentioned above and don’t hesitate to ask for help from professionals when you’re stuck.