Ways to Improve Your Customer Communication

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StrategyDriven Customer Relationship Management Article |Customer Communication|Ways to Improve Your Customer CommunicationStruggling with customer communication but unsure about how to improve? Then this article is for you! So, keep reading to learn about the best ways to boost your customer communication skills.

Use the right tools

The first thing you should do to boost your customer communication is to ensure that the right tools are in place. For example, using customer relationship management (CRM) software can help track customer details, set up automated messages, and send out marketing campaigns. This means you’ll spend less time on data entry and have more time to focus on improving your business.

These days, there are all sorts of customer communication management systems that you can use. Make sure you do your research before committing to a particular product.

Explain what your product is

When you’re trying to explain your product, make sure you talk about the problems it can solve and how it will benefit customers. If you keep your copy simple and actionable, you will be able to reach a wider audience. Plus, research has shown that if keywords are used in content marketing efforts, conversions tend to increase as well.

You can also use lead generation content in your marketing campaigns to educate potential customers about your product before sending them over to the sales team. Again, this is a great way of ensuring that anyone buying from you knows exactly what they are getting, meaning that you won’t see any expensive returns or dissatisfied customers.

Automate customer services

If your company is growing, you might find it hard to keep up with every customer’s request. To avoid this and save time, ensure that all the important information is stored electronically and shared as much as possible. This will enable you to automate customer service tasks like order fulfilment or answering queries.

For example, rather than calling up a supplier, you can use an online chat tool to ask quick questions and add the conversation to your CRM system. This can also be helpful on your social media channels, too!

Get feedback

You should always find out what your customers are saying about you. This can give you valuable insight into what you’re doing well and where there is room for improvement. The best way to do this is by asking for customer feedback. Then, make sure that the data you collect is actionable to help guide your business.

Always follow up

If you want to make sure that your customers are happy with the end result, always follow up with your clients. This way, you’ll be able to fix any problems before they become a big issue and gain invaluable insight into how your business is performing.

For example, if someone contacts your office for support, send out a survey after the issue has been resolved to find out whether or not they would recommend your business and if there is anything you could do better.

To improve customer communication, you need the right tools, explain what your product is, and an automated customer service system that can generate actionable feedback.

How to Retain Happy Clients

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StrategyDriven Customer Relationship Management Article |Client Retention|How to Retain Happy ClientsFinding clients is a priority for every business, no matter the products or services it offers. No one ever thinks they’re successful enough not to want increased sales or more clients. However, as companies work hard to get new clients, they need to retain the existing ones.

It takes five times more effort to attract a new customer than it takes to keep an existing one. This shows that keeping happy and satisfied customers should also be one of your priorities.
Here are ways to retain customers.

Offer Quality Products

It all starts by offering high-quality products that meet customers’ expectations. When designing or looking for products to resell, also think about the target market’s needs. When you fulfil their needs, not just for the short term, they come back for more.

You’ll always be their preferred choice every time they need products or services. As you’ll learn from Vince Offer ShamWow Guy, quality should be the number one concern before launching a product or advertising it. Test the product to make sure it meets high-quality standards. Also, keep on improving its features to satisfy customers’ growing expectations.

Be Honest

Most people create a lot of hype for a product when marketing to attract new customers. They don’t realise that apart from getting the clients, they have to make sure they retain them for a long time. It’d be best to make it easier for a client to choose your business all the time.

When you’re dishonest when marketing your products, people will buy them initially but will not return for more. They’re be disappointed because their expectations were cut short and they feel duped. Only market the features and benefits the product has and be genuine.

If a product doesn’t have certain features a customer is looking for, let them know. They might not buy from you at the moment but will have you at the back of their mind as an honest and dependable entrepreneur.

When you’re dishonest in one of your marketing campaigns, it affects the entire brand and company. People will not trust all your products or services just because of one mistake.

Offer Great Customer Care Services

Customers stay where they feel appreciated or valued. If they realise that all you care about is closing a sale, they will quickly move on to a business offering better customer care services. Keep the relationship alive after a sale by requesting feedback, sending periodical emails, and once in a while asking the clients how they are faring on.

If a client has any problem with your product, make sure that you sort it out as fast as possible and always reply to messages or emails. When operating an online business, as much as you need to automate processes, give the company a human touch.

Engaging your customers by replying to the messages on time and having back and forth chats on social media accounts can significantly improve your relationship, helping retain happy clients.

Also, solicit customers’ ideas and suggestions. Make them an essential part of the product design. For example, invite them to company functions such as charity functions, product launches, picnics, and social outings. When they feel they’re an essential part of your company, they’ll always choose you over your competitors.

The Benefits of Great Customer Service

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StrategyDriven Customer Relationship Management Article |Customer Service|The Benefits of Great Customer ServiceGreat customer service is an incredibly beneficial thing to any business for a whole range of reasons. This article aims to highlight why exactly you want to provide a great customer service experience and what the benefits will be if you do.

Better Sales

One of the main benefits of having a brilliant customer service operation is that customers who are pleased with their experience are far more likely to buy more than customers who are not. This is because mood has a large impact on the willingness of customers to spend money, which means your company wants to take every step possible to provide the best possible customer service so that your customers are in the best possible mood.

An Atmosphere of Improved Communication

By providing great customer service experiences such as a live call answering service to help deal with any issues that may have occurred in the customers experience, you set the foundations for an atmosphere of brilliant communication to exist throughout the workplace. Taking a cue from the employee satisfaction practices, you can encourage your employees to be more open and communicative in the workplace, establishing better communication practices and reducing the amount of miscommunication in the office. This is beneficial as miscommunication between employees can cause some serious issues for productivity and the elimination of these issues should boost employee morale overall.

Customer Satisfaction

Speaking of boosted morale, the process of providing detailed individual care to each of your customers will help them to feel valued and appreciated as the valuable individuals that they are, boosting their mood and helping them to feel more satisfied as customers of your business. This can be a more resource intensive process, but the result for your customers is well worth the cost.

Positive Online Reviews

This positivity in your customers’ mood will last in your customers mind, making them far more likely to write positive and appreciative reviews that will help to bump up the rating of your business online. With this increased rating online, you will be looked upon more favorably by the search engine algorithms and you will likely find more customers. These customers will hopefully be treated just as well and go on to leave positive reviews themselves creating a positive feedback loop that is beneficial for your company.

Customer Loyalty

Further, this sense of value and positivity towards your business that your customers feel could drive them to become loyal lifelong customers that stick with your company permanently. This is incredibly beneficial as these long-term existing customers provide far more value to your business than new customers do, meaning that your company will be able to turn a significant profit from lifelong customers. Additionally, these highly loyal customers are far more likely to recommend your business to their friends and loved ones maintaining positive word of mouth marketing and painting your business in a good light. All of which are highly beneficial as they come at no additional cost to your company.

Improve Your Customer Experience With These Stellar Tactics

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StrategyDriven Customer Relationship Management Article |Customer Experience|Improve Your Customer Experience With These Stellar TacticsThere is no doubt about it the most important people to your business are the ones that put their hands in their pockets to pay for your product. That means above anything else you will need to make sure your customers love your business. Luckily, this isn’t as hard as it may sound. Indeed, there are plenty of things you can do to make your business more customer-friendly. Keep reading to find out what they are.

Be contactable

Your customers will want to contact you, whether it’s to ask a question, make a suggestion or get a problem resolved. However, their experience can be severely impacted if they struggle to get in touch with a real person. Yes, I know that everyone seems to love chatbots and FAQ pages online, as they are cost-effective, but the truth of the matter is that what your customers want is a real person they can talk to.

With that in mind, make it easy for your customers and prospects to be able to speak to a real person by advertising your business number on every page of your website, as well as each social media account you run. Indeed, having someone available to talk to customers on each channel and platform you have can work wonders in terms of providing them with a positive experience.

Lastly, don’t forget to offer an email option for customer contact as well. For this channel, in particular, be sure to manage customer expectations by giving an estimate of how long they can expect to wait for a reply. Also, ensure that you operative do all they can to resolve the customer’s issue or query in as few communication as possible, as this will show your customer that you value them and their time as is much more customer-friendly than dragging things out and making an issue of it.

StrategyDriven Customer Relationship Management Article |Customer Experience|Improve Your Customer Experience With These Stellar TacticsMake returns a breeze

In this age of internet shopping, you can expect customers to order items online, and once they have seen them in real life decide to send them back. Indeed, the option for customers to be able to do this is a very important aspect of landing a sale in the first place and must not be underestimated.

Of course, few people enjoy spending their free time getting tangled up in sticky tape and printing out return labels. Eleven less enjoy the idea of having to pay for the cost of returning a product. Indeed, such things can sour the experience for the customer and leave a taste in their mouth so bad that they will think twice before shopping with you again.

To that end, you need to do everything in your power to make customer returns a breeze. Fortunately, there are several strategies you can use here. The first is to make sure that your reverse logistics systems are robust and effective. With reverse logistics being the customer return system and opposed to the customer delivery system you use.

After all, if your returns take too long or items get lost on the way it will reflect badly on your business and begin to erode the relationship you have with your customer. Also, from the customer’s point of view, knowing that they can send back items that don’t meet expectations works in a similar way to a guarantee and helps them feel much more comfortable trying new things, and making that all-important purchase.

Additionally, there are a few other tactics you can use to improve the customer experience when it comes to returns. One of these to make sure you offer free returns as no one likes to have to pay out to get a refund. Additionally, offering a range of options for carriers and pick up can make the return process so much easier for the customer, especially when you include the choice to have the item picked up directly from their home. Finally, wherever possible, don’t make customers print out their own returns labels, this just adds another annoying task to their plates, lengthening the process, and causes lots of issues for people that don’t have printers ( or ink) at home. Instead include a pre-printed pre-paid refund label and your customers will thank and love you for it.

Provide special offers and discounts

Most people love the thrill of saving money and getting a good deal, and this is most definitely something you can offer your customers to improve their experience. Indeed, there are a whole range of special offers and discounts, and the real trick is matching the right ones to the point your customer is in the process of buying.

For example, for first-time customers, a percentage discount may provide them with the added confidence they need to take the plunge and try a new product. However, for customers that have already shopped with you, offering them 2 for 1s or multi-buy discounts can help them feel appreciated and encourage them to shop with you again,

Additionally for customers that have already had a successful experience with you, offering a cash bonus that can be put towards your products to refer to their friends and family can be very successful. It can also help to make them feel appreciated and valued as well, which will help your business maintain that long-term positive customer relationship.

Encourage customer feedback

Customer feedback can seem like a scary thing from the perspective of a business. However, if you rant inviting ratings and reviews you are missing out on a really important way of communicating and responding to your customer base.

Negative feedback, in particular, is hugely important, the reasons being that it will inform your business precisely where they are going wrong, and allows you to change this not just for that one individual customer, but improve the experience and make it as possessive as possible for every customer! To that end, if you want to make your customer experience as perfect as possible, you must make leaving feedback as easy as you can.

The Product Experience Kept Clothing Sales Going

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StrategyDriven Customer Relationship Management Article |Product Experience|The Product Experience Kept Clothing Sales GoingClothing is one of the industries that has done very well during the pandemic. Despite people not necessarily going to work, partying and traveling, clothing sales have not fallen. Latest figures suggest a 10.6% boost. Despite the recent challenges businesses however, have not seen a plunge in consumer demand. This throws up a lot of questions about ‘the product experience’. This is all about the experience of looking at the product online, delivering it, opening it and putting it on for the first time. It is in this journey that a loyal customer is forged. Let’s see how your product experience should be devised.

Online inspection

When a customer looks at a clothing item online, they do a number of things.

They zoom in! Always take high-quality photos of your clothing. Customers want to zoom in, inspect the material, pattern, designs, color scheme, fit, length, quality etc.
They want to know the size. Always tell the customer what size the item in the photo is, and what dimensions the model wearing them has. For example, ‘this jumper is L size, our model is 6ft 1’.
They will want to know the design or style. In other words, always tell this what type of clothing it is, i.e. ‘this jumper is crew neck, with elastic cuffs’.

Packaging and delivery

When the product is shipped, it must retain its shape. A lot can happen on its journey, such as being thrown around, dropped, kicked, or shaken around. So the item can hold it’s shape if it is packed correctly.

So place some support tissue paper between each fold. If you are selling a jumper, place supporting paper between the back and the arms and between the arms as they are folded onto themselves too. Place extra support around the sides of the box. Any empty space should be filled with any kind of relevant support you can buy, such as bubble wrap. The delivery should be smooth and timely, so the item is not rushed and therefore, most likely squashed around on the way to the front door of the customer.

The product experience

When the customer first opens the package, they should be greeted with your packaging. This lets them know that the item has been cared for, it will be brand new and it will start it’s new life with them i.e. it hasn’t been worn before (crumpled, creases, etc). A unique thank you note or company slogan on a folded tag is a must. This folded hang tag printing service is great, everything is customized to your order and it’s affordable. These tags should be read-worthy for customers. Maybe place a logo on the front, finish it in matte or gloss, and write something interesting inside. This makes the product experience so much more unique and yet it’s not going to tax you budget-wise.

The product experience should never be underestimated. It’s what has kept the clothing industry so resilient and let’s face it, we all enjoy opening our package of new jeans, tops and jackets.