Conquering the Communication Challenge with a Whiteboard

One of the greatest challenges managers and CEOs face is effectively communicating with their employees, clients and stakeholders. Whether by email, phone call or conference room presentation, the corporate world is inundated with more communication input than ever before. We’ve all become complacent to the noise. We’ve all heard it before, but it bears repeating: a key player in the communications challenge is the PowerPoint presentation. This presentation go-to is often a crutch that leads to glazed eyes, big yawns and undeniable apathy. Let’s look at how we got to this point.

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About the Author

Corey Sommers is Co-Founder and Chief Marketing Officer of WhiteboardSelling, a provider of tools, best practices and technologies that enable field personnel to communicate and demonstrate core business value propositions to C-level buyers in a confident, compelling and consistent fashion… all without slides. Corey has more than 15 years experience in sales and channel enablement, account manager certification and training, and competitive intelligence. He is passionate about bridging the gap between marketing and sales within large organizations. Prior to founding WhiteboardSelling, he developed and executed VMware’s channel enablement strategy globally, across VARs, OEMs, Distributors, ISVs, and Corporate Reseller channel segments. He had shared responsibility for sales enablement and training for BMC Software’s world-wide direct sales organization. Corey also founded Ventaso, a leading provider of sales-ready messaging software and tools. To read Corey’s complete biography, click here.

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