Whether you are just starting out in business, or have been running your own firm for the past decade, it can be difficult to get your business noticed in today’s increasingly competitive world. While you might previously have been the market leader in your field, any reputation or titles that you have earned can be taken away in a heartbeat, if a competitor is able to provide the same services for a quarter of your prices. Costs aside, a poor marketing strategy or failure to embrace change could be seriously impacting how your business is perceived. Just as large corporations such as Apple, Pepsi and Mercedes have had to adapt and change their business strategies over time, then your business will also need to consider new ways if you want to ensure that you retain your loyal customer base and continue to build upon your reputation.
You might already be using social media to some extent, but are you using it effectively? Anyone can open a Twitter account or a Facebook page, but failure to keep it updated or respond to customers’ questions or complaints will cost you dearly. In today’s digital world, social media can make or break your company in an instant, so it’s essential that you check your social channels on a regular basis. While not all companies can afford to have a dedicated resource to do this, with some common sense and careful planning you can ensure that you are using social well. First, draw up some stock responses that can be used in the case that you do acquire a troll or negative product feedback. Next, consider using tools such as Hootsuite to automatically schedule posts, no matter the time of day. Finally, keep it fun and light – no one likes to read lengthy copy. Injecting some humor into your social media will get your noticed, and you may even attract new followers too.
You might have had the same branding or company logo for the past five years, so why not consider injecting it with a new lease of life? Companies such as SmashBrand can help review your design, and suggest potential new ideas that will help your firm stand out from the crowd. Sure, you might love your branding but do your customers? If you want to make sure that you continue to grow and expand your client base, then out dated imagery could be cramping your style.
Check out the competition
Ok, it might sound a bit odd, but do make sure that you check out what your competition is doing – and be sure that you do it better. Have they launched a new company website? Are they experimenting with new branding or marketing strategies? If they are upping the ante, then this is a sign that you should be too. So, make sure that you don’t get left behind, and be sure that you use your competitors to help spur you on.
From changing your branding to updating your social media channels, make sure that you give your business a makeover if you want to get noticed.
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