As a business owner, you want to maximize your profits of all website visitors, and turn them into returning customers. If you are not yet tracking your visitor statistics, you might want to start immediately. Without knowing what your potential customers are looking for, you can’t adjust your offers to their needs. Make sure that you are focusing on retention, so you get a better return on your online marketing investment.
1. Google Analytics
The first stop for every business owner should be Google’s free Analytics tool. You can simply add a code on your website, and find out where you customers are coming from, where they live, what language they speak, which devices they use to access your site, and much more. You can easily identify your target market, and average customer when looking at your visitors’ demographics. At the same time, you can find out which pages they land on and which ones they exit.
2. Newsletters and Special Customer Discounts
To show your appreciation for your customers, you might want to create special customer discounts from time to time. This will give them a strong enough reason to sign up for your newsletter and get your marketing materials. Make sure you communicate the fact that this exclusive discount is only offered through the newsletter to existing customers.
3. Loyalty Points
A great way of improving your website’s customer retention rate is offering a loyalty scheme. Customers will get a certain number of points for each dollar they spend on your site, and they can build up their balance to exchange the points to discounts or free gifts. People will be more likely to check out your special offers or place a larger order if they know that they get a reward.
4. Sales Funnel Automation
If you would like to effortlessly look after your existing customers, you might want to automate your online sales funnels. Create a website infrastructure that guides your visitors through the process of becoming a loyal customer from the moment they first land on your site. From social media integration to regular updates, newsletters, and implementing a Cost Effective B2B Sales Tool, there are several great ways of maximizing customer value.
5. After Sales Communication
Keeping in touch with your customers after they placed their first order, and requesting feedback is another great way of making them feel valued and appreciated. Send out customer surveys, invite them to your review pages, and ask them for a rating on Facebook. Send out updates and keep in touch until the item is delivered. If you offer online products, make sure your customers are able to download or access their purchase, and set up a support chat to allow them to contact you whenever they have questions.
Customer service and creating a system that makes your site visitors feel valued can improve your retention rates. You will benefit from higher search engine rankings, due to the lower bounce rate, and maximize the value of each newly acquired client. Make use of modern analytics tools to get to know your customers.
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