There isn’t enough time to do everything, yet most small business owners try. When it comes to marketing your business, there are things you can do to automate some of these processes. Automation helps you make sure everything is done, ensures everything is done at the right time, and helps give you more time to focus on tasks that can’t be automated. If you haven’t started automating some of your marketing processes yet, give these three a try first.
Lead Generation and Tracking
There’s a “contact us” button on the website, but just getting potential customers to contact the business is the first step for lead generation. Emails should be responded to immediately. Even a 30-minute delay can decrease the chance of the email leading to a qualified lead. Instead, start automating lead generation, so emails are responded to immediately. These are form responses, but there are ways to make it sound more personal for the customer, so they know they’re important to the business.
Along with automating these responses to generate more leads, use automation to track the leads. It’s possible to use white label reporting software to generate CRM and other reports automatically and have them sent to your email address. The lead management software tracks everything, then sends a PDF with the information neatly arranged, so it’s easy to keep an eye on lead generation for the business and how effective the current marketing processes are.
Social Media Marketing
Social media is used by just about everyone today, so it’s an excellent way to generate new leads for a business. However, to get the most from social media, it’s a good idea to post every few hours. This ensures posts are seen, but it can be difficult for someone to do all of this by hand. Content needs to be created or curated, then posted on social media websites at just the right time to have the biggest impact.
Instead of spending a couple of hours every day just curating and posting on social media, automate some of this. Automating software can find content that your potential customers might be interested in and automatically share it at set times. It’s still a good idea to post original content periodically, but this makes it easy to post more and to keep the business in the view of potential customers.
Automation is great for sending emails as soon as a customer reaches out, but there’s more that can be done here. Email marketing campaigns, when done right, can be highly effective. Use automation to make sure an email campaign is more effective by sending out emails at exactly the right time. Evaluate your current email marketing plan to see how it can change and improve with the use of automation and find out how much time you can save. When emails can be written at any time, even months ahead, and sent out at the perfect time to grab a potential customer’s attention, they can lead to a lot more conversions.
There’s no need to try to do everything on your own. Instead, try implementing these automation techniques to reduce your workflow, make your marketing processes more effective, and to bring in more leads for your business. Automating the right tasks can make a huge difference in how much time you spend on marketing and can leave you with more time to work on tasks that just can’t be automated.
Related content from StrategyDriven