Workplace wellbeing should feature prominently in any successful organization’s strategy. Creating an environment in which a well-managed and highly motivated workforce can flourish can elevate your organization to huge success. It can exceed in positive workplace outcomes such as high levels of corporate social responsibility.
In our experience, a happy and engaged workforce delivers extra-role effort by the bucket-load. But where do you start on this journey? Further, how do you orient your organization to this perspective? Well the good news is this is relatively easy to achieve and does not cost thousands of dollars. Although marketing a well thought out wellbeing plan effectively is often overlooked, we can provide insight into how to avoid this, giving valuable advice garnered from considerable knowledge in this field over many years.
The criticality of effective workforce wellbeing plans engrained in business as usual, as part of the brand, is key to business success. A focus on continuous professional development will help employees authentically link wellbeing to leadership, ethics and integrity; allowing your business to thrive, remain highly competitive and have a strong social responsibility ethic underpinning all that it does. Employees flourish in an environment that creates this. Further, and with a focus on flourishing, an emphasis on the personal resilience of employees can pay huge dividends.
There is a plethora of models to improve personal resilience and we are particularly drawn to positive psychology, utilising Martin Seligman’s PERMA model for example. What’s in it for your people in terms of what they will gain, or not lose, from a situation is critical and needs to remain at the forefront of your thoughts when promoting your wellbeing strategy. This vital component is worthy of detailed exploration, as it clearly links to how people in the workforce can make their life better, and connect to the meaning and purpose that is so important to leading a healthy and successful working life. Get these factors right with your leaders and your strategy will be on exactly the right track.
About the Authors
Ian Hesketh, PhD and Sir Cary Cooper, CBE are the authors of Wellbeing at Work: How to Design, Implement and Evaluate an Effective Strategy. Both are associated with the National Forum for Health and Wellbeing at Work (UK). For more information visit: https://www.koganpage.com/product/wellbeing-at-work-9780749480684
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