You would think that great food and wine would sell itself but more and more restaurants are learning, times have changed. This isn’t so anymore, because just like any other industry, the food and beverage industry is going through a lot of evolutionary moments. With food ordering apps on the rise, more people are choosing against the ‘going out to eat’ option. A massive cultural shift is occurring and thus, if you’re a restaurant business, you have to be ready to innovate and attract customers to your establishment. You’d be surprised at how many restaurants have still got websites that seem like they would be better suited for the early 2000s. A basic menu and prices are no longer enough. You have to go the extra mile.
Part of the crew, part of the experience
The one thing ordering out doesn’t get you, his personality. That’s one of the best parts of going to eat out in a restaurant is the service you receive. That’s why you should film a short video to place on your website’s homepage, showing the type of customer service your waiters and chefs will provide. Firstly, contact a video production specialist, and inform them of your needs. They will arrive on location and speak with you about your idea and if it’s feasible or not. Then with a little planning and having a couple of meetings, the production team can set up their equipment and go for a test run. It might take a few takes before you get it absolutely right, but that’s why you will be shooting for a couple or a few days. Show the best side of your employees and drop in a few unique services such as special requests from your musicians and chefs.
A cultural symbol
Your city has a number of festivals that you should take full advantage of. Whether it’s an ethnic event such as an Italian feast, a celebration of Chinese culture or perhaps an event tied to the town such as fishing and seafood, you should be a part of it somehow. The more your face and name are seen around town during culturally important events, the more your restaurant connects with the local people. If they see you’re participating in an event, they will see you as a cultural symbol of their city. Thus, you become a business that is part of the furniture so to speak. Giving away free samples at events gives your customers a sense of what to expect should they make their way through your doors.
New menu release
Ever so often, restaurants will revamp their menu and start anew. If and or when you decide to do this, you should have an exclusive sale of tickets for that day or week. Drum up the anticipation with online and local marketing techniques. People will always be allured to something that is exclusive and niche. So offer exclusive bookings for those who want to be the first to try out the new menu.
The restaurant business will never die out but it will and has gotten tougher. You can beat fast food places if you make your customers want to experience the service.
FREE related content from StrategyDriven