These shows provide an avenue for you to promote your brand, meet and network with prospective clients as well as to gain some sales. That’s the upside, but it’s also easy to not have as much success as you’d like.
This can either be due to a poor exhibition in comparison to competitors or simply a lack of overall planning and execution.
Are you trying to figure out how to have a great trade show? Read this article to learn the best tips for trade show setup and how to prepare for the show.
1. Preparing for Your Trade Show Setup
There is an old adage that says, “If you fail to plan, you plan to fail.”Never has it been truer than when it comes to trade shows.
Sit down and make plans with your team so they will be ready for everything well in advance.
Book your flights early and reserve your hotel rooms well ahead of time. Make plans for any news release and be sure to get giveaways ready for the show.
2. Strong Social Media Presence
Inform your customers of your participation in the trade show via social media platforms. Do teasers, announce the latest news, and offer to let them meet the team.
On the day of the show promote your booth using social media and invite customers to stop by, visit, and shop.
3. Be the Talk of the Show
Use a vast array of colors and decorations to make your booth stand out. Be sure to include company colors and your logo.
Use a presentation board to display your company’s name and logo. You can even include pictures of products on your display board.
As an added bonus, have a slide show or show images of products and clients’ reviews. Distribute pamphlets, brochures and print outs of products, achievements, and other important information.
4. Prizes and Surprises
Giveaways, especially company-branded ones are vital. Pens, buttons, and business cards are a few of the best items you can give away.
Having a hospitality suite where you serve light refreshments is a plus. Gift certificates are always a good idea for your customers as well.
Get your visitors to sign in a guestbook, get them to add their email addresses or phone number in the book too.
5. Warm Welcome
First impressions last!
Put on your best customer service game and focus on what you can do to help the customer. Avoid being too pushy about your product.
Simply welcome each visitor, make conversation, and be sure to introduce yourself and your brand briefly but make it fun.
Ready to Shine!
Knowing what to do for a trade show setup is key. Use these tips to be the highlight of the show. Remember advanced preparation is vital.
Social media is your best friend too. A great display and prizes will also add some much-needed flair and make great Instagram pics.
If you would like more tips to help you succeed in business, please contact us.
Related content from StrategyDriven