Cars may be a standard part of life, but businesses don’t utilize them as much. Some do, and they are seen as influential, thriving companies that can afford to provide vehicles for their staff. You would love to do the same, yet don’t have the money or resources. At least, that’s what you assume.
Of course, the truth is that company cars raise brand awareness and generate leads without being overly expensive in terms of upfront costs. The majority of them are leased and paid in installments every month. And that’s one thing you didn’t know about vehicles and how they drive businesses.
In this post, you’ll find four more impacts that cars can have on your organization. However, be warned that they aren’t always healthy. Cars come with lots of positives, yet you’ve got to plan carefully for them to help the firm be successful.
As far as employee perks are concerned, a vehicle is usually at the top of the list of benefits that workers desire. It’s not hard to see why when it eliminates the average costs that are included with owning a car outside of the office. The average sale price for a new engine in the US is around $35,000, and used cars aren’t much cheaper. Then, there is the rising costs of insurance and gas to consider, as well as repairs and maintenance fees.
Looking at from a financial point of view, it’s no wonder employees want a company car. The direct knock-on effect of this is that you’ll be able to attract a high standard of applicants when looking to recruit. Organizations that provide quality bonuses tend to secure fantastic candidates because modern workers require more from a job than a strong salary. Of course, though, it’s worth considering that you will also need to provide parking, maintenance, and even a traffic control company to keep things from getting out of control. These costs are often worth the benefits that come with your company cars.
What people don’t understand is the expense of opting for a company vehicle. In some ways, it can result in their wage being smaller at the end of each month. As soon as staff realize this, morale may drop, and that can affect output and productivity, too. There’s also employee turnover to consider.
A high rate of people leaving the business will cost you a fortune in the short, medium, and long-term. You must find a way to make employees who drive happier, and a utility vehicle is an option. They are believed to make drivers more content, limiting the high rates of turnover. Alternatively, you can be transparent about the fees from the outset. That way, you or the business isn’t to blame if the situation goes south.
21st Century Practices
The changes in the automotive industry are massive. Today, pretty much all the major manufacturers are creating hybrid or electric cars, and some are pushing the envelope further by removing drivers. Automated cars may be experiencing a few snags right now, but there’s no doubt the technology will be on the market in the future.
How does this help your business? By partnering with manufacturers such as these, you can piggyback off their innovation. Your brand is seen as creative and new-age as a result of implementing the technology into your business plan. The right vehicles are more than marketing tools with gaudy exteriors – they are signs of intent.
Also, these cars connect consumers with companies. Shoppers are more moralistic than ever, and it impacts buying decisions. Using an EV may be the symbol that proves you respect the planet, encouraging more people to adopt the brand.
Enhanced Customer Service
The importance of customer service will never cease. How customers expect to interact with business may evolve, but they will always judge you on your ability to deliver. Cars are the missing piece of this puzzle, especially vehicles that drive autonomously.
Similar to a drone, AV will be able to deliver products with fewer glitches in the future. However, unlike a drone, customers will be able to track it mid-journey to check up on their package. Plus, removing the human element means that delivery times will be shorter than usual. Then, there is the virtual assistant support that you can implement for holistic consumer experience.
Affordable self-driving cars are some way off the market, so it may be a while before they’re used in to drive businesses forward. Still, when the price drops and the tech is more stable, your customers will receive an enhanced service that will catapult you to the top of the market.
From helping customers to advertising the company to potential employees, cars have their pros and cons. Do you think one outweighs the other?
Related content from StrategyDriven