If you run a writing business of any kind or are thinking of starting one, then one of the main things you’re going to need to have in place before you even go any further is to pick your niche.
Many writers struggle with the process of choosing a niche because they think it’s going to be overwhelming and will also limit them in terms of work, but this couldn’t be further from the truth, and in fact, having a niche to fall back in is only going to bring you more opportunities with better clients, so in this post we’re going to share with you just how to choose a niche for your writing business.
Look at your passions and interests:
If you run a business, then of course you’re doing it because you want to make a difference, but you’re also doing it because you want to work on something every day that you’re truly passionate about, and so this should be the very first step when it comes to picking your niche. For example, are you a passionate traveler and love to share your experiences or just write about travel in general? Then you could start a travel writing business, a blog or just aim to work with clients within the travel industry.
Look at your experience:
Although having passion for what you do is great, it’s often not going to be enough in and of itself, so having a look back over your experience is also a good place to start looking. For example, do you have a background the in the building or construction industry where you could write about things like Telehandlers? You may think this isn’t valuable, but this is the beauty of having a niche – as it gives you the edge over the competition.
Look at your skills and talents:
Even if you don’t have a lot of hands-on experience in a specific industry, you may be especially skilled or talented in a certain area, so instead of going for something industry specific when choosing your niche, you could choose a certain type of writing, such as marketing copy, websites, or even ebooks to niche yourself that way.
Look at what’s profitable:
If you’re running a business – no matter what industry it’s in, you need to be making money in it, otherwise it’s not even a business, so this should be a priority when it comes to choosing your niche. As much as having passion, skills, and experience is a great thing, you also need to be realistic and look for the places in the market where good money can be made, so when picking your niche, you should really be considering all of these things to make sure you can tick at least something off in each area and be able to identify a niche that works overall.
We hope you found this post helpful and that now it won’t feel so crazy overwhelming to go and pick a niche for yourself to run your business with. Picking a niche doesn’t mean you’re going to be stuck with it forever, but it’s something you should definitely identify to start with.
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