How To Jump-Start Your Innovation Engine
Short on ideas? In need of a big breakthrough, or even a small one? Feeling overwhelmed by a million projects, none of them creating the progress you’d hoped for?
I recommend the following steps to clear your head and get fresh ideas growing and break the vicious cycle of busy-work that doesn’t seem to move you ahead:
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About the Author

, Marketing For Dummies
, and Marketing Kit for Dummies
. A lecturer at the business school at the University of Massachusetts, Amherst, he has consulted with many Fortune 500 firms and large U.S. government agencies.












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