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Essentials of Strategic Management (4th Edition)by J. David Hunger and Thomas L. Wheelen About the Reference The Essentials of Strategic Management (4th Edition) by J. David Hunger and Thomas L. Wheelen focuses on the founding principles and methods employed in both strategic planning and execution. Topics include strategy formulation, implementation, and control. Benefits of Using […]
Articles in this area highlight the many print, audio, video, webcast, and seminar resources that have significantly contributed to the successful business planning and execution activities of StrategyDriven Contributors. We highlight the topics covered by each resource and why we believe the benefits will outweigh your time investment. Please note that whenever possible, a link is provided […]
Ideally, an organization’s mission statement would convey a singular purpose. However, mission statements often enumerated several purposes, such as creating shareholder value, contributing to the community, and offering workforce prosperity. When this occurs, organizations struggle to serve multiple masters. Prioritizing the mission establishes the relative importance of an organization’s multiple purposes; focusing decisions and driving […]
An organization’s mission statement defines its purpose, its reason for being. These statements, however, tend to be broad and somewhat vague; making it difficult to identify the specific products, services, initiatives, and people that will most directly enable the organization to achieve its purpose. Making the mission measurable provides the added clarity needed to focus […]
Well-constructed performance measurement systems provide a means of comparison between various products, services, and business units by ensuring relevant measures are horizontally shared across the organization.
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