How to Use Webinars for Commercial Prospection?

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StrategyDriven Online Marketing and Website Development Article |Webinars for Commercial Prospection|How to use webinars for commercial prospection?In order to succeed in their commercial prospection, companies are competing with each other in terms of ideas and thinking outside the box. They rely heavily on the Internet to try to stand out from the competition and increase their turnover. Many of you use webinars for prospection. This tool is an important marketing lever in the age of digitalization. Moreover, with the current health issues, the webinar offers significant advantages for SMEs, large groups and startups. What do you need to know about webinars? How can you use it to develop and succeed in your commercial prospection? Focus on the subject.

Towards a Better Understanding of the Webinar and Its Challenges

Before delving into the various techniques for exploiting the webinar in a commercial prospection, it is first necessary to understand how it works.

Brief definition of the webinar

The webinar is a very popular concept. It is a virtual seminar during which participants can interact. This is the definition from which the term was born: web + seminar. Here, the word “webinar” is the English version. In the French-speaking world, the term “webinaire” is used instead. However, both terms primarily define a “web conference”.

It is usually companies, brands and professionals who organise an online conference for marketing purposes. The event is focused on a particular topic and lasts on average 30 minutes to 1 hour, or much less, depending on the objective. People, often prospects, receive invitations to participate in the remote webinar. They are free to participate and ask questions.

Webinar: an interactive and communicative tool

The main issues of the webinar are :

  • Interactivity
  • Visibility
  • Persuasiveness

The webinar is indeed a powerful tool for the 21st century. It is accessible anywhere, which makes it a significant marketing lever. The tool is also distinguished by the opportunities it offers, namely:

  • To make people aware of the qualities of a product or service
  • Demonstrating the expertise of a company
  • Proposing solutions to various problems

The strength of the webinar also lies in its interactive part. Participants are free to express their opinions during the webinar. The communication model used is also more friendly and in total opposition to the standard scheme where the audience remains passive. Because of these multiple advantages, more and more companies are placing webinars at the heart of their marketing strategy. This method is a development lever for your commercial prospection actions.

Tips for successful commercial prospection using webinars

As mentioned above, webinars are high-impact communication and marketing tools. However, different aspects need to be taken into consideration in order to make it an effective tool for commercial prospection.

Making the most of webinars

After organising an impactful and interesting webinar, your company should be able to generate leads with this tool. You can exploit the data collected from the webinar for example. This includes participants’ opinions, feelings, participation rates, questions asked, etc. This information will help you refine your target profile for commercial prospection.

Find webinar participants with a dedicated tool

Once you have defined the profiles of the prospects, you can easily find them thanks to the LinkedIn social network. The Kaspr extension is a must for generating leads quickly. It allows you to find email addresses, phone numbers and other information about these people in record time.

Kaspr is one of the most popular tools used by salespeople and companies for prospection. You can easily integrate it into your marketing strategy in order to increase your turnover and guarantee a good return on investment. For the prospection stage to be a success, your webinar must nevertheless be an event that has made an impression on prospects. Otherwise, you risk working harder to convert your prospects into customers.

Analyse the post webinar statistics

At the end of the webinar, participants usually receive an email as a thank you. In some cases, organisers also send out a feedback questionnaire to improve future webinars. The answers to these questions provide a framework for improving the organisational aspect of the webinar, the content, but also the quality of the product or service.

To Conclude

A webinar is an efficient way to develop a company’s visibility. This event goes beyond the time and availability constraints often encountered in communication actions. With relevant themes and rich content, your company gets known and (subtly) talks about its services. But above all, the webinar is a means of providing solutions to prospects, while demonstrating your company’s expertise. The webinar allows you to interact with your potential prospects and offer them the answers to their questions. You can then track down these prospects and convert them into customers through proper prospection.

4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

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StrategyDriven Online Marketing and Website Development Article |Dos and Don'ts Digital Marketing|4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing StrategyAmerican business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior. As 2022 approaches, now is the time to start figuring out how to approach digital marketing in the New Year.

Making mistakes during this planning process can create long-term problems. This is why you need to do all you can to think ahead and capitalize on any marketing trends in your industry. The following are some dos and don’ts of creating a digital marketing strategy for your business.

1. Do Optimize Your Content For Voice Search

When creating a marketing strategy for your small business, you need to take note of trends in the world of advertising. In the past few years, the popularity of voice-activated technology has increased substantially. There are many devices that allow consumers to search for items on the Internet with the sound of their voices. If you want to drive more traffic to your website, then you have to find a way to attract people who are using voice search.

Doing this will require the use of long-tail keywords and great content. In most cases, content based on frequently asked questions do quite well when trying to attract voice search users. You also need to realize that the average voice search user will pose their queries in the form of a question. Putting these questions into your content can help you get attention from these users.

2. Don’t Stuff Keywords into Your Content

Some business owners think that they can take a fast track to search engine success. This usually leads to the use of black hat marketing techniques. One of the most common black hat marketing techniques used by inexperienced business owners is keyword stuffing. These business owners think that stuffing as many popular keywords into their content is the best way to attract attention from Google. In reality, the practice of keyword stuffing can hurt your chances of moving up the Google ladder.

The algorithm used by popular search engines is very complex. This means they can detect keyword stuffing and will penalize websites that make this mistake. Instead of worrying about stuffing keywords into your content, you need to feature them naturally. By focusing on the quality of your content, you can attract more attention and move your website to the first page of Google search results.

3. Do Use Social Media to Promote Your Business

While having a website is a key component of developing an online presence for a business, you need to do more to reach a wider audience. Social media is one of the best tools a business owner can use to engage with their audience. Popular platforms like Twitter and Facebook have millions of users. One of the best ways to promote the new content on your website is by posting about it on social media.

4. Don’t Let Your Website Get Slow

When crawling a website, one of the first things the Google algorithm will check is how fast it loads. If your website is slow, it can lead to your website getting put at the bottom of search engine results page. This is why you need to stay one step ahead of website loading issues. As soon as you notice loading problems, you need to reach out to an experienced web designer for help.
By using the information in this article, you can create a marketing plan that will garner lots of sales leads for your business.

The Advantages of Online Payment Systems for Digital Products

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StrategyDriven Online Marketing and Website Development Article |Online Payment Systems|The Advantages of Online Payment Systems for Digital ProductsThere are currently 24 million eCommerce sites on the web. So it’s fitting to say that there’s much competition. Yet you can stay ahead of the game by offering secure online payments. Platforms like PayPal and Stripe are among the most popular online payment systems for digital products. These systems offer the distinct advantages of being more secure, quick, efficient, and trusted.

Easy Shopping Cart Management

One of the most crucial systems on an eCommerce site is the shopping cart. The shopping cart forms the basis of interaction between a customer and your products before payment processing begins. By placing a shopping cart feature on your site, you give customers the ability to browse, select, and, more importantly, pay for products when they want to. Payment is typically received at the end via credit and debit cards, but digital wallets are popular.

Established and Trusted Brands

Digital or eWallets are a secure method of payment by which users can complete a transaction for your products. While systems like PayPal and Stripe are used for purchasing real-world goods, they are excellent for digital products. Digital products include video game codes, eBooks, software licenses, video or music, and website memberships. Digital wallets are the preferred currency for these as they provide efficient online payments.

Simplified Transactions

There are many eWallets to consider as payment options on your eCommerce site. PayPal and Stripe are the most common, yet tech companies like Google, Apple, and Amazon also provide digital wallets. The more you accept, the easier it is for customers, and that means repeat business. Using digital wallets is simpler these days since they are all available as apps on smartphones. As such, there are over 1 billion eWallet transactions per year.

Payment Security

In addition to convenience and efficiency, digital wallets are very secure. In fact, they are more secure than standard debit and credit cards since the magnetic strips on these are easily cloned. eWallet providers initiate multiple security measures such as encryption, multi-factor authentication, and one device registering for smartphone apps. A user also needs to be in possession of a mobile device to complete a physical transaction in a store.

Instant Receipt of Products

PayPal, Stripe, and others are excellent for digital products because transactions are instant. Therefore you can provide instant access to a product purchased by a customer. For example, ACH or card payments might take time to clear. This means a user cannot access their video game code until payment has been processed. There is no processing time with a digital wallet payment, so you get paid instantly, and the customer immediately receives their product.

Meeting Expectations

A vital aspect of operating a successful eCommerce storefront is the ease of use and customer experience. Meeting expectations is part of a good customer experience. For example, users now expect 24 hours LiveChat support features on a website. In addition, customers expect multiple payment options when completing a transaction via eCommerce. The reasons vary, but some of the most common is that people find PayPal more secure. One survey found that 63% of users don’t want to divulge personal data, and 80% agree they feel more confident using PayPal over cards.

Preparing your eCommerce store for Christmas

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StrategyDriven Online Marketing and Website Development Article |ECommerce Store|Preparing your eCommerce store for ChristmasAfter the excitement of Halloween has passed, Christmas comes straight to the fore. Decorations pop up everywhere, with multicoloured lights lining the streets or poised invitingly around shop windows. But how can our online stores join in?
If you have an eCommerce store, you might be wondering how best to prepare it for Christmas. In this article, we look at the best ways to stay competitive online amidst the chaos of the season.

Ramp up customer support

As more people flock to your website, prospective customers might have questions or specific enquiries about a gift. With 75% of shoppers in the UK now doing more online shopping than ever before, you might need to adjust your website to cater for a wider range of clients.

Why not add a live chat feature to assist your customers on-demand? If you prefer traditional marketing methods, a customer support line could be more useful.

Prepare your website

You might need to adjust your website to enable it to handle increased customer demand over the festive period. If you’re not feeling confident enough to get technical, you could consult an eCommerce agency to help you realise your visions for your website.

Create a logical shopping journey

Try optimising your pages with clearer links and a logical structure for your customers to follow. A website that looks sharp and loads quickly will massively improve customer experience, so it makes sense to invest time in your website before Christmas.

Personalise the shopping experience

With competitors trying out similar tactics for their eCommerce store this season, make yours stand out by offering a personalised customer journey. With almost 50 shops disappearing from our high streets every day, there has never been a better opportunity to make your business shine online.

Considering a marketing automation strategy could give your business a boost this Christmas. From empty shopping basket notifications to weekly update emails, keeping your customers in the loop could make the difference between hitting your goals or completely smashing those sales figures.

Keep your diary up to date

It’s important to remember the key dates, events and holidays this winter, even if they’re not celebrated in the UK. Bonfire Night closely follows Halloween, and there’s plenty of colourful marketing potential as people head to firework displays to get festive.

Thanksgiving is largely celebrated in the US, but it could be worth branching out to an international client base if it’s relevant to your brand. Don’t forget the rush for impulsive online sales on Black Friday and Cyber Monday – these one-off events could be a goldmine for profit.

Using these tips, your website will be tough to compete with – and you’ll be headed to make record online sales this Christmas.

Ten Tips For Improving Your Online Presence This Year

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StrategyDriven Online Marketing and Website Development Article |Improve Online Presence|Ten Tips For Improving Your Online Presence This YearOnline presence is a big thing for many businesses nowadays and it often contributes to the amount of success the business has, as well as helping sustain the organization for as long as possible. When you’re willing to adapt and change with the times, your company is likely to flourish and grow even more so.

If you haven’t already thought about improving your online presence this year, then now is the time to do so. Here are ten tips that will help boost your online presence.

Figure Out Who And Where Your Audience Are

Firstly, figuring out your audience is the main objective when it comes to improving your online presence. You need to figure out who it is that your audience is and where your audience is in order to properly connect with them and promote your business and its products or services.

There are some great tools and software that you can utilize in order to understand who your audience are, the behavior of your audience and where they’re likely to be. That way, you can direct your content and the right type of content to those that will engage with it the most.

Get On Social Media

Social media is the place to be when it comes to generating more of a reputation and awareness for your business, particularly when it comes to your brand. If you’re not already on some form of social media platform, then it’s better to do so now than to do so later.

There are lots of social media platforms so you may find that it’s useful to experiment with one or two until you find the right ones that suit your intentions as a business.

Hire The Experts

There are tasks and responsibilities that are important to outsource where you can. When growing your social media presence and online presence in general, you may not have all the knowledge available to do it successfully. For some, it might be that you need to hire the experts in order to make it happen.

That’s why having a digital marketing agency for example, is a great opportunity to pull in those resources that you need for certain parts of your online presence that need expert knowledge.

Focus On SEO

SEO is a big part of boosting your presence online as a business. It’s all about knowing the best forms of content, what keywords perform well to rank you higher on the search results, etc. SEO is also changing and evolving as the internet do so too.

It’s therefore useful to have a team member or outsourced agency to help with SEO and making sure it’s being done right. The use of search engine optimization is one that’s becoming increasingly focused on.

Try Out Influencer Marketing

Influencer marketing is something worth giving a go, especially as these influencers often have a bigger influence on their audience than some celebrities do. From micro-influencers with less than ten thousand followers to those with hundreds and thousands to millions of followers, it’s worth making use of this growing industry.

It’s also a fairly new domain for marketers to utilize and therefore it can be an affordable option for all businesses looking to promote their brand through other influential figures. As with any type of marketing, it’s good to do your research. Whilst some influencer marketing will prove plenty of ROI, others might not.

You want to find influencers who match your target audience, they post regularly and receive plenty of engagement on their posts regardless of whether they’re sponsored posts or not. The more you do your research, the more success you’re likely to have because you end up picking the right influencers for the campaign.

Maintain Your Branding

Branding is an essential part of any business because when you’re consistent with branding, more people will end up recognizing you online.

Maintaining your brand image is important and when you’re building your brand, it’s good to stay consistent. That means knowing what your brand image is from the start and sticking with it. Not many brands have rebranded and when they do, it’s usually very slight differences, especially when they’ve been operating for years. After all, you don’t want your customers to become confused or forget who you are.

Branding is critical to maintain and to continue promoting across all your platforms and channels where possible.

Interact With Your Followers

Followers are your biggest advantage when growing your online presence. The more you’re interacting with them, the more they’ll likely spread the word about your business to others that will also convert to customers. Make an effort to interact whether it’s through the comments section of your social media or from direct messages or enquiries you receive.

Create A Mailing List

A mailing list is another avenue of communication that you want to develop with your audience. There’s an exclusivity that comes with a mailing list and if you can create one and start adding to it now, who knows where it will be in a year down the line. It could become a great source of information for those who are looking for more on your business. It’s also a data source for you as a business to look at ways of interacting and nurturing these leads.

Collaborate & Promote

Collaboration and promoting yourself as a business is a big tick. When you’re working with other businesses instead of seeing them as a threat, you’re going to end up thriving! Network and get out there to help inspire and create connections that could open doors for your business.

Roll Out The Content

Finally – roll out the content. There’s no limit to how much you can be churning out on a daily business and it’s important to do so. There’s so much noise and activity online that it can be hard to stay above it all and to get noticed yourself. Generate content and don’t be afraid of putting too much out there.