Recommended Resource – Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan and David P. Norton

About the Reference

Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan and David P. Norton reveals how an organization can link performance measures covering the areas of operations, customer relationships, innovation, and regulatory and social processes to its mission and then leverage these ‘strategy maps’ to drive performance improvements.

Benefits of Using this Reference

StrategyDriven contributors like this reference because it illustrates how an integrated performance measurement system can be leveraged to drive organizational performance toward desired outcomes. This book is thorough in its discussions and provides the visual aids needed to make the concepts real to the reader.

Recommended Resource – Essentials of Strategic Management

Essentials of Strategic Management (4th Edition)
by J. David Hunger and Thomas L. Wheelen

About the Reference

The Essentials of Strategic Management (4th Edition) by J. David Hunger and Thomas L. Wheelen focuses on the founding principles and methods employed in both strategic planning and execution. Topics include strategy formulation, implementation, and control.

Benefits of Using this Reference

StrategyDriven contributors like this reference because its presentation is concise and direct while at the same time providing the detail needed to give the reader a fundamental understanding of strategic planning and execution. This book provides a full array of easy to follow tools and instructions that are ready for use by organizations of any size.

Recommended Resources – Introduction

Articles in this area highlight the many print, audio, video, webcast, and seminar resources that have significantly contributed to the successful business planning and execution activities of StrategyDriven Contributors. We highlight the topics covered by each resource and why we believe the benefits will outweigh your time investment.

Please note that whenever possible, a link is provided to expedite access of the recommended materials. In some cases, the providers require registering with their site. In other instances, the product link is directed to Amazon.com where the item can be purchased. StrategyDriven does receive a nominal contribution for products purchased from Amazon.com via our link which we then applied to our operating costs.