Many marketers and business leaders believe a website is complete when it goes live. However, a B2B web design needs consistent monitoring and updating to ensure it is still working properly and you are focusing on the right business goals. To update your B2B website design, try these few things.
Do a Website Audit
This doesn’t need to be complicated but is an opportunity to make sure everything on your website is in proper working order. Go through each page and check for issues that need fixing, such as outdated or incorrect information, broken links, style and format issues, broken forms, and technical errors. Regularly doing website audits is one of the most important aspects of updating your website.
Check Your Website Analytics
If you can install tracking and analytics tools on your B2B website, such as Google Analytics, then you can monitor how your current website is performing. Website analytics provide data on things such as the most popular and least popular pages, pages with the highest time on page, pages with the highest bounce rates, which pages are converting visitors into leads, and more. You can see which pages are helping you generate clients and get insights into how to optimize the rest of the site based on this information. One best practice is to do A/B testing on your website. This involves creating different versions of an aspect on the website, such as the CTA, and testing them against each other to see which one performs better or drives more conversions.
Keywords are an important part of your website and should be updated as your business evolves and changes. Even if you did SEO keyword research when you built your website, it’s likely these keywords will change based on your audience’s preferences and needs. It’s crucial you devote time to checking your keywords regularly. You can use tools to make this an easier process, such as Google Keyword Planner, Semrush, or Moz. You don’t always need to create new content for your keywords, in some cases, you can simply update your existing content to correlate with new keywords. This can be a simple and effective way to make sure that the website is up to date and still relevant without having to do a full website overhaul.
Regularly Publish Blogs
One way to keep your B2B website updated is by regularly writing and publishing blogs. How often you do this depends on your business and availability of copywriting resources. A small company may only be able to post a few times every month, whereas large businesses may have the bandwidth and resources to post every day. In addition to considering how often you publish, think about what you are hoping to accomplish with each blog post and who the target market is for each blog. Regularly posting blogs helps improve brand awareness and establishes your brand as a thought leader in the industry.
Refresh Your Existing Content
Google and search engines reward websites that publish fresh content regularly and adding new content is a quick way to update your B2B web design, especially with tools like Sharepoint Edits which make customization quick and simple. When you add new content, it can be a great way to improve your b2b web design. You don’t necessarily need to add new content to accomplish this. You can update or refresh older content that drives traffic to your website. By refreshing existing content, you are creating relevant and fresh content that may even double your traffic. For any business in an industry that is evolving, keeping your website updated and relevant is important. Not only is it important to Google, but it also helps with visitor engagement.
These tips should help to ensure your website is current and relevant. However, every few years it’s important to redesign a B2B website design and content to ensure it’s fresh, consistent with your brand, and reflects current trends in design.