Marketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. However, the way you start this is so important. You will begin to build an image of your business is the heads of other people, so it needs to be the right kind of image if you’re going to experience long term success.
Below, you’ll find a few things to consider before you start marketing your brand new business:
What Are Your Brand Values?
Knowing your brand values and what you stand for is so important. When you know what’s important to your brand, you can market it this way and ensure it is being run appropriately, sending out the right message to your audience. Some good brand values to have may include:
- Commitment to a high quality service
The list goes on!
The list will vary depending on what you do, but you must make sure that these are outlined and that everybody is on the same page.
What Is Your Brand Personality?
A brand personality helps you to identify with your audience. It also makes your brand far more interesting, and can help you to be more memorable. It gives a set way that you intend on interacting with your audience too, so whoever is doing the talking can’t get it wrong. A place like KW2 Madison could potentially help you to come up with a suitable brand personality. However, make sure you consider who your brand would be if it were a person. This way, you should be able to come up with your own ideas.
Who Are You Trying To Attract?
Knowing who your audience is is one of the most powerful things you can do. How old are they? Where do they live? Do they have kids? Knowing as much about them as possible will allow you to market your service to them effectively, and use the sort of voice that they are going to relate to. You can’t be everything to everyone, so knowing who you’re trying to attract is essential.
What Platforms Will You Use?
Marketing requires a business to use multiple platforms to get the best results. This means social media, a website, a blog, maybe even a youtube channel. However, you won’t be able to handle all of this yourself, which is why having a marketing company to help you is essential. If you try to do this yourself, you’ll end up lagging somewhere.
Who Will You Work Alongside?
Finally, it’s time to select the company who will help you with your marketing. It’s a good idea to:
- Ask for recommendations
- Look at portfolios
- Read third party review sites
- Have a consultation/trial
You need to be able to communicate well with the company you choose, as you will be working with them for the foreseeable. Make sure you feel comfortable doing so.
Are you ready to market your brand new business?