Posts

4 Ways to Grow Your Business Organically

StrategyDriven Marketing and Sales Article |Grow your business organically|4 Ways to Grow Your Business OrganicallyEntrepreneurs want to see their businesses grow. After all, growth indicates potential success and validates that your processes are working well. However, there are two kinds of growth, one that is fast but risky and another that is slow but steady. Which type you aim for could impact the course of your business.

Growth can be organic or inorganic. Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. Expansion begins internally and spreads out naturally. In contrast, inorganic growth is a result of mergers, acquisitions and joint ventures. A company gains access to new markets by taking over or fusing with other businesses.

Some people would argue that organic growth is inherently better than inorganic growth. But each type has a role in the long-term success of an organization. A combination of both often signifies that business is thriving. Even so, organic growth is undeniably more sustainable than its counterpart. If your goal is to grow a small company or start-up, better start bolstering the business from within before adding new locations.

With that in mind, we will focus on organic growth and learn five effective ways to grow your business organically

1. Create a Strong Brand

So, you have an excellent product, a friendly staff, even an eye-catching logo. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point. Remember that your brand goes beyond an emblem and a tagline. It is the entire experience – the products you offer, your customer service, your online presence, the way you treat your clients.

Creating a strong business brand is crucial because it makes your company more recognizable and sets you apart from others. It also builds consumer trust and provides value to your business. Effective branding enables you to cut marketing and advertising costs. Organizations with a unique but honest brand have a much easier job promoting their services to their customers and attracting prospective clients. The main reason for this is people are more likely to choose products from organizations that appear genuine, legitimate and credible. Moreover, a clear and consistent brand puts customers at ease because they already know what to expect from their transaction with you.

Branding is an integral part of your business strategy and helps your staff stay focused on the company goals. A clear brand provides motivation and direction to workers, often leading to high employee retention. Furthermore, it entices quality candidates to join your organization.

For customers to know about your company brand, ensure that your marketing tactics fit your target audience. This step requires a lot of research as you need to figure out how your clients prefer to receive information, but it is worth the effort. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. Thus, getting the best results.

2. Build a Strong HR Department

As your business grows, you will need to hire additional people to meet the rising demand for your products or services. Bringing new workers on board means more paperwork, employees’ contracts, job responsibilities, performance assessments. Then, there is always the worry of hiring the wrong people. To address these concerns, you need a robust and able Human Resource department. A well-trained HR staff will not only take care of the paper trail but also manage employee matters.

The HR department has a vital role in choosing the best candidates to fill the positions created by the expansion of your business. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover. The staff is also responsible for training and developing talent as well as cultivating leaders.

Although HR primarily focuses on employee relations, it also aids in building the company brand and culture. One of its roles is to forge a strong relationship with your partners and target market by facilitating business meetings, gatherings, conferences and promotional events. Lastly, HR looks after the corporate image and interest of the organization by helping the business comply with labor laws, health and safety regulations, and other government-mandated policies.

3. Ask Clients to Recommend Your Business to Others

Does word-of-mouth marketing really work? The short answer is yes. It is one of the fastest yet cheapest ways to attract and obtain new customers. Many companies go all out to make the overall experience so positive that word-of-mouth happens organically. If your clients had a great experience, they would be willing to promote your products or services to their friends, family, and colleagues for free.

However, merely asking your clients to talk about your offerings may not be enough to support the company. Customers, even happy ones, can be unpredictable and will not always remember to spread information about your business. To spice things up and encourage existing clientele to endorse you, develop a referral program that compensates customers for recommending your products and services. The incentives can include freebies, gift cards, cash backs, product discounts or store credit. A referral program is also an effective way to reward loyal and returning customers.

Finally, do not underestimate the potential of online reviews. Statistics show that 90 percent of customers check online reviews before choosing a business. Furthermore, over 67 percent of consumers’ feedback influences shoppers’ purchasing decisions. With that said, be sure to spend time and effort building your social media presence.

4. Developing Staff

You’ve probably heard it many times, but it’s worth mentioning again: you grow your business by developing your people. A company’s most valuable asset, after all, is its workforce.

Professional development is vital in every organization because it enhances knowledge, hones existing abilities, and teaches new skill sets that help people adapt to changes. It drives innovation and promotes better employee engagement, resulting in higher productivity and profitability. Additionally, developing your team members boosts their morale and increases satisfaction, which allows you to retain the best workers. This can be done using online bespoke training courses, created to specifically improve your employees in the areas of the business you want to grow.

However, employee development does not only focus on career advancement. It has to be complete and holistic. Be sure to include emotional balance, mental growth, and physical health in your program. In addition, provide the workforce with personal and professional development time to focus on self-directed learning.

How To Stand Out As A Small Business

StrategyDriven Marketing and Sales Article |Small Business|How To Stand Out As A Small BusinessWhether you are looking to start a company or your small business is in motion, you will want it to stand out. Although, standing out as a small business can be a challenge. With there being new businesses entering the market every day, you may be at risk of being lost in the sea of similar businesses. Thus, it is important to understand what it takes to stand out and put the tips in motion.

Get the branding right

Your businesses branding is so important to ensure that you are recognizable and distinguishable. Your branding should reflect your businesses vision and purpose. Having niche branding that is unlike any other will help you stand out among the crowd of similar businesses.

For instance, an eye-catching logo that is like no other will ensure that your branding is recognized. It will also make it easy to remember. An inexpensive logo design company like Logoglo can help you with designing your logo to align with your brand. Ensuring that your logo is memorable and unique will be easy to achieve with a design expert. You can rely on them to ensure it matches your business, its branding and your vision.

Have a niche

If your business is similar to others, you may want to have a niche in order to stand out. A niche will make your business unique. It will help you have your own goals and identity that will set you out among the rest.

A niche may not be an easy thing to think of. However, if there is something you want to offer that nobody else does, then go for it. In whatever way you can make your business different, go for it and see how it works. After all, you never know what could happen if you don’t try things as a small business. Plus, the best time to try new things is at the beginning as it is a time where mistakes will likely happen.

Provide value

Providing value to your customers will encourage them to use your business as it will give them a purpose. For instance, offering them the option to shop products before mass release or offering rewards will reflect your appreciation for them.

Keeping customers engaged and feeling respected will help your small business attract loyal customers, which will help your sales and profits.

Utilize marketing

Marketing strategies is key for any business, especially small business. There are many free tools that you can take advantage of to maximize brand awareness and promote your business to new customers.

You can use social media platforms to engage with customers, share new releases, and provide answers. Then, you could use emails to offer discounts and keep customers in the know.

Utilizing marketing strategies will leverage and identify real customers. Being available online and establishing your brand will increase recognition and help you stand out among the crowd.

As a small business owner, it is so important to stand out from the getgo. Whether it be creating a niche or establishing yourself on social platforms, it will help your business be recognizable and reachable.

How to Boost Brand Awareness for Your Business

StrategyDriven Online Marketing and Website Development Article |Brand Awareness|How to Boost Brand Awareness for Your BusinessLaunching a business is never a simple task, but building your company and taking its success to the next level can be even more of a challenge. Attracting new customers and increasing sales is vital to expand your business and to ensure you achieve sustainable long term growth. But, understanding exactly how to get your brand out there and let everyone know about your products can be difficult. Boosting brand awareness can play a significant role in growing your business’s success and ensuring that it gets noticed by your target audience. In this article, you will discover how you can boost your brand awareness and reach your target audience effectively.

Keep Your Branding Consistent

To build brand awareness, your brand needs to be easy to identify and stand out from competing brands. The more consistent your branding is, the simpler it will be for your target audience to recognize it. Having a recognizable brand ensures that your products become familiar to your customers.

When you build your brand, you need to ensure consistency in every area, from your corporate colors to your logo’s positioning. Writing brand guidelines will help you to ensure that everyone in your organization knows how to use your branding consistently to ensure that your business is always represented correctly.

A consistent brand image should be apparent in your social media packages, marketing collateral, and most importantly, your product packaging. In many cases, the product packaging is the customer’s first interaction with your brands, which is why it’s integral to time and resources to develop custom packaging that displays consistent branding. First impressions last; thus, you want to make it count.

Start With Your Website

Almost all businesses have a website, but not every company uses its website effectively. Your website is often the first point of contact a customer will make with your business and creates their first impression of your brand. To ensure that you create a positive first impression of your business that leaves your potential customers wanting to know more, you need your website to encapsulate the essence of your brand. The appearance and feel of your website should be perfectly aligned with your brand’s personality, as this will ensure it is easily recognizable for website visitors. Having an attractive website that features plenty of engaging content will make it far more likely that website visitors will become customers.

Spread the Word

Having a fantastic product and an amazing brand is excellent, but you will need to let everyone know about it to help you achieve success in your business. Setting up social media pages and posting on them regularly is essential. Don’t forget to use your brand personality throughout your social media posts to keep your messages consistent.

Social media is a fantastic place to start when promoting your business and offers many opportunities to engage with audiences across the world. But, taking a multi-channel approach is the most effective way to develop the highest level of brand awareness and to boost your business above competing brands. Working with TV advertising services to build a campaign designed to maximize reach and build awareness of your brand is sure to get your brand noticed by a far wider audience. Advertising on this scale should translate into a boost in sales and healthy return on your investment, as well as increased awareness of your brand.

How to Develop a Clear Brand Strategy

StrategyDriven Marketing and Sales Article | How to Develop a Clear Brand Strategy

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Without this background work, you might find that one or more aspects of the strategy don’t work well enough, which can lead you back to the drawing board. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Purpose

Every brand makes a promise to their customers regarding the product they provide or standard of service. Implicit in this promise is also a marketing angle, a differential that separates one brand from another. This may serve to create a USP and help your brand stand out, but in today’s saturated marketplace, it isn’t quite enough.

Along with your promise, you must also provide a purpose, a statement of intentionality that runs deeper than your commercial interest. Customers today will want to know that your business has an authenticity that stands above the drive for profit. This could be the deeper values your business was founded on, but presented in a unique way.

Consistency

When branding your product or service, consistency is very important. Consistency refers to how relevant your advertising is across different platforms; this means relevance to your brand’s meaning or message. Good brand consistency continually reinforces your message and inspires consumers in the right direction.

Conversely, poor brand consistency might confuse customers and put them off. Coca Cola is one brand that has excellent consistency. Whether you watch advert on television, visit their website or Facebook page, the images, colors, and slogans all feed into the brand’s core message and overall appeal.

Emotion

Researchers have found that people have an innate desire to build and maintain relationships. This is relevant in every walk of life, including brand marketing and advertising. For instance, why is it that people decide to buy a Harvey Davidson bike over another bike that is cheaper but has an equivalent spec? The reason is the word ‘Harley’ and it’s associations.

Harley Davidson, among many other brands, are onto this phenomenon and use it effectively. Harley Davidson, for example, has created a HOG or Harley Owners Club, this is a close-knit community of owners who share their knowledge and experience of Harley bikes. The HOG not only connects customers with the brand, but it also grows a community of like-minded Harley owners.

Flexibility

Flexibility is a close cousin of consistency; both must be used wisely to achieve your brand’s success in the marketplace. While consistency is about creating a style guide that is relevant across platforms, flexibility refers to the need for marketers to adapt to changing technological innovations to enable better results.

One example of marketing flexibility is the popular brand of aftershave for men, ‘Old Spice.’ Before it’s a rebrand, Old Spice was recognized as a product for older men and distinctly unfashionable. They then enlisted the help of a team of flexible marketers who effectively repositioned the brand for a new customer base.

Employee Involvement

Employee involvement is a strategy that is closely aligned with consistency. If your brand has a bubbly and exciting image, like Fitness Marketing Companies, for instance, it wouldn’t make sense for your customer service representatives to be monotone and dour. This will create a brand inconsistency that will confuse customers and put them off. This idea also includes transparency to bring employees closer to customers.

The first step in creating excellent employee involvement is to assess your brand’s core values and decide what tone you want to implement. This can be outlined in your style guide. A tone consistent with your values or mission statement will strengthen your brand voice and deliver a positive customer experience. In terms of transparency, create photo shoots that include all back staff and out them front and center across platforms.

Loyalty

Loyalty is always important for brands, but it doesn’t just mean creating loyalty; it also means reinforcing the bond that’s already been established in some customers. Brand loyalty can be created by rewarding new customers with points or discounts, providing the service advertised, and following up with friendly enquiring emails.

Over time you will build up a customer base, people who have responded well to your product or service and have spread the word about what you do. Don’t ignore the power and relevance of these free brand ambassadors. Retain their services with more excellent rewards, discounts, and personalized messages.

How Can Brand Identity Boost Your Online Business?

StrategyDriven Online Marketing and Website Development Article |Brand Identity|Brand Identity Design and How It Boosts Your E-CommerceIn the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The e-commerce business environment is fiercely competitive and overwhelmed with too many businesses.

So, if you want to start your own business online, effective branding can help you achieve your business and marketing goals. Your brand identity allows you to attract the target audience, convey your brand message most effectively, project your values, and get ahead of the competition curve.

The success of your brand depends on how effective your brand identity is. This identity represents your business in all its splendor. Think of it as your business ID in the online business world. It’s how you present yourself to the world of consumers and one of your business’s most valuable assets.

The Importance of a Strong Brand Identity

There’s much more to your brand than just a logo. Although brand identity is the very personification of your business online, it’s just one aspect of effective branding. However, building a strong brand identity is the very foundation of your branding.

Here are a couple of good reasons why building a strong brand identity matters considerably for your success:

  • It allows you to develop a brand personality that your customers can relate to.
  • It helps shape the way your consumers perceive your business.
  • It projects the promises and expectations your business extends to your consumers in terms of trustworthiness, reliability, service, quality, and authoritativeness.
  • It helps establish a meaningful relationship with your target audience.
  • It helps create loyalty and trust from both your partners and customers.
  • It helps you become more relevant and competitive in your business niche.
  • It helps your consumers differentiate your brand from the competition.
  • It positively affects the purchasing decisions of your customers, directly resulting in higher profitability.

The Benefits of an Effective Brand Identity

A strong brand identity benefits your e-commerce business in several different ways.

1. Branding Makes Your Business Look Bigger and More Serious

We live in a visual world, where the average consumer’s attention span is no more than 5-10 seconds. Therefore, you need something captivating to grab the attention of your target audience.

When consumers see a professional brand that’s continuously providing consistent and relevant content on social media, website, and business cards, they start visualizing your company as worthy of their attention.

Modern consumers look for brands that offer real solutions to daily problems. More importantly, they won’t have any issues paying more if they perceive your business as well-organized and established.

StrategyDriven Online Marketing and Website Development Article |Brand Identity|Brand Identity Design and How It Boosts Your E-Commerce2. Your Brand Identity Gives You a Relatable Persona

Building a brand around your business is as much about you as it is about your consumers. They need a brand they can relate to, put their trust in, and get more than they expect with each interaction.

If you want to stand out from the rest and make people buy your products or hire your services, you’ll need to work on your branding efforts. A good brand identity is what gives your business a personality that your consumers can relate to. With a good relationship comes trust and, ultimately, respect.

3. Trust and Loyalty

If a brand develops a loyal following, they won’t be having any trouble with getting ahead of the competition. More importantly, a strong and unique brand makes a difference in the marketplace too.
By conveying your brand’s values, you can build a meaningful and emotional long-term connection with your target audience. The main result of that connection will be improved customer loyalty.

When customers are loyal and happy, they tend to talk about you and recommend your brand to people they know. After all, word of mouth is still the number one marketing tool.

4. Conveys Stability

Building and investing in maintaining a strong brand identity allows you to present your business as authoritative, successful, prosperous, and stable. A well-organized and defined brand identity speaks volumes about your business and sends a clear message that you’re the one consumers should be talking to.

5. Makes Your Brand Memorable

Modern consumers are all about consistency. They appreciate brands that invest in an effort to satisfy their needs and overcome their expectations. Building a brand identity is all that and more.

Aside from providing your consumers with exceptional customer service and user experience, a strong brand identity helps your consumers memorize you and remember your business.

If you consistently keep your brand identity accessible via all available communication channels, your prospects will see your brand. The more they see your business, the more likely they are to reach out and contact you.

Tips on Developing a Strong Brand Identity

Since a strong brand identity is one of the main driving factors of success, the following tips should help you develop and take control of your brand identity in a way that matches your business and marketing strategy.

Start with a visual identity!

The first step toward developing a strong branding is creating your visual identity. It has to align with your business and marketing strategy and goals, as well as your business vision.

More importantly, it has to send a clear message about your company, culture, and mission. Hopefully, it will be enough to entice your target audience to start being interested in what you have to offer.
Pay special attention to your online reputation!

Regardless of how successful you are or how strong your brand identity is, monitoring your online reputation should always be your top priority.

It puts you in control over how potential prospects and loyal consumers perceive your business and allows you to take advantage of ongoing and upcoming trends in your industry.

It also allows you to contact satisfied consumers who will be more than happy to say a few positive words about you online. You can never have enough positive reviews.

Always Deliver Top-Quality User Experience!

Modern consumers are more demanding than ever. They expect you to exceed their expectations. Therefore, aim to deliver the best user experience with each interaction and across all available communication channels.

Conclusion

Starting a business online is all about creating a strong brand identity design. Having everything you need for your business is one side of the coin while getting everything you need for building effective branding is the other.

Only by putting the two pieces together will you get ahead of the competition curve and keep your consumers happy. Keep in mind that your business focuses and vision have to be aligned with your brand identity.

Focus your brand on your customers, and you will reach a broader target audience. If you need help with your brand identity design, hiring creative design companies is the best way to get on top of your brand identity game.

They have both skills and knowledge it takes to come up with an effective and competitive design that will put your e-commerce business on the world map.