Posts

How Can Brand Identity Boost Your Online Business?

StrategyDriven Online Marketing and Website Development Article |Brand Identity|Brand Identity Design and How It Boosts Your E-CommerceIn the world of the internet, developing and maintaining a compelling and authoritative brand identity for your e-commerce organization is paramount for driving success and staying competitive. The e-commerce business environment is fiercely competitive and overwhelmed with too many businesses.

So, if you want to start your own business online, effective branding can help you achieve your business and marketing goals. Your brand identity allows you to attract the target audience, convey your brand message most effectively, project your values, and get ahead of the competition curve.

The success of your brand depends on how effective your brand identity is. This identity represents your business in all its splendor. Think of it as your business ID in the online business world. It’s how you present yourself to the world of consumers and one of your business’s most valuable assets.

The Importance of a Strong Brand Identity

There’s much more to your brand than just a logo. Although brand identity is the very personification of your business online, it’s just one aspect of effective branding. However, building a strong brand identity is the very foundation of your branding.

Here are a couple of good reasons why building a strong brand identity matters considerably for your success:

  • It allows you to develop a brand personality that your customers can relate to.
  • It helps shape the way your consumers perceive your business.
  • It projects the promises and expectations your business extends to your consumers in terms of trustworthiness, reliability, service, quality, and authoritativeness.
  • It helps establish a meaningful relationship with your target audience.
  • It helps create loyalty and trust from both your partners and customers.
  • It helps you become more relevant and competitive in your business niche.
  • It helps your consumers differentiate your brand from the competition.
  • It positively affects the purchasing decisions of your customers, directly resulting in higher profitability.

The Benefits of an Effective Brand Identity

A strong brand identity benefits your e-commerce business in several different ways.

1. Branding Makes Your Business Look Bigger and More Serious

We live in a visual world, where the average consumer’s attention span is no more than 5-10 seconds. Therefore, you need something captivating to grab the attention of your target audience.

When consumers see a professional brand that’s continuously providing consistent and relevant content on social media, website, and business cards, they start visualizing your company as worthy of their attention.

Modern consumers look for brands that offer real solutions to daily problems. More importantly, they won’t have any issues paying more if they perceive your business as well-organized and established.

StrategyDriven Online Marketing and Website Development Article |Brand Identity|Brand Identity Design and How It Boosts Your E-Commerce2. Your Brand Identity Gives You a Relatable Persona

Building a brand around your business is as much about you as it is about your consumers. They need a brand they can relate to, put their trust in, and get more than they expect with each interaction.

If you want to stand out from the rest and make people buy your products or hire your services, you’ll need to work on your branding efforts. A good brand identity is what gives your business a personality that your consumers can relate to. With a good relationship comes trust and, ultimately, respect.

3. Trust and Loyalty

If a brand develops a loyal following, they won’t be having any trouble with getting ahead of the competition. More importantly, a strong and unique brand makes a difference in the marketplace too.
By conveying your brand’s values, you can build a meaningful and emotional long-term connection with your target audience. The main result of that connection will be improved customer loyalty.

When customers are loyal and happy, they tend to talk about you and recommend your brand to people they know. After all, word of mouth is still the number one marketing tool.

4. Conveys Stability

Building and investing in maintaining a strong brand identity allows you to present your business as authoritative, successful, prosperous, and stable. A well-organized and defined brand identity speaks volumes about your business and sends a clear message that you’re the one consumers should be talking to.

5. Makes Your Brand Memorable

Modern consumers are all about consistency. They appreciate brands that invest in an effort to satisfy their needs and overcome their expectations. Building a brand identity is all that and more.

Aside from providing your consumers with exceptional customer service and user experience, a strong brand identity helps your consumers memorize you and remember your business.

If you consistently keep your brand identity accessible via all available communication channels, your prospects will see your brand. The more they see your business, the more likely they are to reach out and contact you.

Tips on Developing a Strong Brand Identity

Since a strong brand identity is one of the main driving factors of success, the following tips should help you develop and take control of your brand identity in a way that matches your business and marketing strategy.

Start with a visual identity!

The first step toward developing a strong branding is creating your visual identity. It has to align with your business and marketing strategy and goals, as well as your business vision.

More importantly, it has to send a clear message about your company, culture, and mission. Hopefully, it will be enough to entice your target audience to start being interested in what you have to offer.
Pay special attention to your online reputation!

Regardless of how successful you are or how strong your brand identity is, monitoring your online reputation should always be your top priority.

It puts you in control over how potential prospects and loyal consumers perceive your business and allows you to take advantage of ongoing and upcoming trends in your industry.

It also allows you to contact satisfied consumers who will be more than happy to say a few positive words about you online. You can never have enough positive reviews.

Always Deliver Top-Quality User Experience!

Modern consumers are more demanding than ever. They expect you to exceed their expectations. Therefore, aim to deliver the best user experience with each interaction and across all available communication channels.

Conclusion

Starting a business online is all about creating a strong brand identity design. Having everything you need for your business is one side of the coin while getting everything you need for building effective branding is the other.

Only by putting the two pieces together will you get ahead of the competition curve and keep your consumers happy. Keep in mind that your business focuses and vision have to be aligned with your brand identity.

Focus your brand on your customers, and you will reach a broader target audience. If you need help with your brand identity design, hiring creative design companies is the best way to get on top of your brand identity game.

They have both skills and knowledge it takes to come up with an effective and competitive design that will put your e-commerce business on the world map.

9 Reasons to Hire a Design Agency

StrategyDriven Marketing and Sales Article |Design Agency |9 Reasons to Hire a Design AgencyYou have seven seconds to make a good first impression.

As a business, you must have a strong brand identity so consumers know about your product and whether your business’s ethos appeals to them.

A fantastic way to do this is by hiring a design agency that can help your branding. Not sure whether to hire one? Don’t worry, you’ve come to the right place.

Here are nine reasons to hire a design agency.

What Is a Design Agency?

A creative design agency offers a mixture of design, technology, and advertising to help clients with branding.

Another term that’s popping up is DesignOps. “What is Design Ops?” You ask.

Known as a design operation team, DesignOps optimizes design teams by improving workflow and streamlining many processes like recruiting. This means designers can focus on their job instead.

The 9 Reasons to Hire a Design Agency

Before you Google “design agencies near me”, it’s important to understand the advantages of hiring a graphic design agency.
Many can help establish a strong brand identity and give essential advice. Consider these reasons, for example:

1. Branding Is Different From Marketing

You must hire a brand design agency as it’s completely different from marketing. Branding helps you design your business and product while marketing lets you reach your desired audience.

Branding plays a major role in every business as it builds business recognition, boosts business value, and generates new customers.
Further, branding makes you ask fundamental questions about your business regarding your vision, target audience, and how to stand out.
Once you have these questions, you can roll out your marketing campaign.

2. Fresh Perspective

It’s difficult to ask your internal marketing team to be objective about branding as they’re exposed to your company’s aesthetic every day.

But when you hire a logo design agency, they give you a big-picture analysis of your business from an objective stance. As a result, they can brainstorm innovative ways to bring your brand to life.

3. Cross-Industry Experience

Agencies have worked across a wide range of industries which gives them a broader perspective and skillset.

Because of this, agencies can bring new ideas to your industry to help differentiate your business from competitors.

Don’t be turned off if a creative agency hasn’t worked in your industry. Instead, look at their portfolio and see whether they’ve successfully solved challenges across a range of industries.

4. The Right Expertise

Branding agencies are unique because they’re experts in researching, the lifeblood of branding.

When you hire a creative agency, you access a design team that creates unique branding based on strategy and research. This is because the agency has had the experience with an array of projects so you end up with a strong brand identity that eclipses your competitors’.
Once the agency has created your brand, they’ll post the end result on their blog and social media channels so it’s free advertising for you.

5. Adds Consistency

A consistent presentation of a brand has increased revenue by 33% and creative agencies know this.

It’s crucial that your business’s marketing material is consistent from the typeface to the color palette. A creative design agency ensures your ideas are coordinated and consistent as it’s the foundation of a successful business.

6. Alleviates Training Costs

If you want your marketing team to expand to branding, it’ll require extra courses and another employee to train them. Not only is this expensive, but you’ll lose a large chunk of time which isn’t ideal for a business.

And there’s a chance your employees won’t have good chemistry working with each other which means there’s less chance of producing outstanding branding.

Instead, hire a creative agency for your branding as they’re guaranteed to produce high-quality results.

7. Helps You Stand Out From Competitors

Creative design agencies help you differentiate your brand so you stand apart from the rest. Branding lets you highlight the products you offer that are unique compared to what’s currently on the market.

When you outsource your branding to an agency, you’ll have a new voice, style, and feel. Because of this, you’ll get new opportunities which will bring in more revenue, making it a fantastic return on investment.

8. Lets You Connect With New Audiences

When you hire a creative design agency, you’ll reach new customers. But this can only happen thanks to the agency’s strategy and fresh perspective.

Once your new branding is established across all platforms, you’ll reap the benefits. Plus, design agencies ensure their work like logos is ahead of the curve so customers are attracted to your brand.

Further, your business can increase your network by working with a reputable design agency. And because the agency has worked with companies across a variety of industries, they know how to create a strong brand campaign.

9. Follows the Latest Trends and Technology

When you hire a design agency, they stay atop the latest trends and use technology to do so. This saves you money as you don’t have to invest in purchasing new technology or software.

No business wants to be outdated so use the agency’s expertise so this doesn’t happen.

That’s Why You Should Work With a Design Agency

Those are the nine main reasons you should work with a creative design agency.

Their team has the expertise and ability to bring a fresh perspective so your business can stand out from competitors. Hiring a creative design agency also saves you time, money, while producing fantastic results. Happy hiring!

Did you find this article helpful? If so, check out our other finance-related posts.

3 Budget-Friendly Ways to Boost Brand Awareness

StrategyDriven Marketing and Sales Article |Boost brand awareness|3 Budget-Friendly Ways to Boost Brand AwarenessAny small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The pennies are simply too tight to justify spending them on something that may or may not work. For a small business, substantial investments can often be a risk. So what if there was another way? The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget.

Freebies

No matter how much money you have or how successful your business is, a freebie is a freebie. For small businesses, this is a fantastic way to spread the word about your business.

There are a variety of ways you can do this, too. From pens and pencils to personalized water bottles to car air fresheners, your logo can travel across the country, letting everybody know who you are and maybe enticing them to use your service.

Freebies are a subtle marketing technique that will trigger recognition for anyone who has come across your logo before. From here, you can expect to see a remarkable boost in engagement, and you can find an increase in business, too.

Guest Blog Posts

Guests posts from founders and CEOs are a superb way of letting people in your industry know who you are and confirm that you understand what you’re talking about. As a business owner, you should have studied your industry, and hopefully, you have plenty of insights on how to improve the way things are run. With a guest post, you can get your message out there.

You can also use these guest posts to conjure up interest in your brand, especially if you have a unique story. You can write about your struggles and how you overcame them and provide advice for other businesses who may experience the same problems when trying to get their fortunes off the ground.

Work With Local Businesses

Local interest is vital for cementing a small business as something to look out for, so you must take advantage of local companies to spread the word. There will be a variety of established companies in your area, and rather than try to compete with them, work with them in events and discount partnerships that will be mutually beneficial.

As locals will already trust these established businesses, they will also trust their judgment about you. By offering discounts and deals by showing flyers or coupons picked up in other stores, you can see an increase in awareness and profits, which will help establish you. All you need to do is prove that yours is a business worth using and provide a quality service to ensure that you generate the brand loyalty you need for growth.

Spreading the Word

Failing to boost brand awareness means that your little startup will remain little. Entrepreneurship is all about innovation, though, and by considering the potential for budget-friendly brand awareness ventures, you can witness an evident improvement. By increasing awareness through these budget-friendly means, you can experience an increase in profits, which will allow your startup to redistribute these funds towards more prominent campaigns and see even more growth.

3 Tips for Designing an Awesome Business Card

StrategyDriven Marketing and Sales Article | 3 Tips for Designing an Awesome Business CardThere is some truth to the old saying, “Image is everything”.

Your eyes process images in just 13 milliseconds.

So, what does that mean for you as a savvy business person?

It means you should be thinking about how your peers, potential clients, and coworkers view your image.

The easiest place to start? Your business card.

A well put together business card can leave a lasting impression that speaks volumes about the kind of person you are.

So let’s take a look a how to design a business card that will be a step above the rest.

How to design a business card

Using these 3 tips when designing a business card will take your business persona to the next level.

Let’s get started!

1. First Impressions Are Everything

Remember what we said about image? We meant it!

Your business card design should reflect the style of your business. Your values should be well communicated by just looking at the card.

For example, if you are a creative florist with a passion for wild bouquets, you might choose a brightly colored card with a floral motif. Choosing a dark or modest card would not really reflect the appropriate image of you or your product.

The same goes for a formal business environment. You would want your color scheme to be more muted and straightforward to reflect your values.

If your creative side is struggling consider using a business card template to help inspire you.

2. Clear Contact Information

Don’t make prospective clients squint or grab their readers just to give you a call.

The minimum size you should ever be using is 8pt, but generally, 10pt-16pt is where you want to keep the size.

Your contact info should be in clear order as well.

Try laying the contact info in this classic order:

  • Company name
  • First and Last name
  • Job title
  • Contact info (phone number, email, social, etc)

The whole point of your business card is to help people get in touch with you. Making sure your contact info is clear and concise ensures that your business card design is doing its job!

3. Give It Something Extra

Standing out among the sea of business cards can be tricky, but these creative extras could help your card get the extra glance!

  • Magnetic cards – For businesses that have frequently required services like, hairstylists, lawn care workers, plumbers, etc, a convenient magnetic card placed on the refrigerator can make booking appointments a breeze.
  • Appointment tracker – Having a reminder for important dates or appointments directly on the card will be convenient for your client and lead to less missed appointments.
  • Finishing touches – Different printers can create final touches that make your card stand out against the rest. Try touches like embossing, which raises your text for a unique texture, or foil stamping, which makes your card shiny in areas where applied.

All of these extra final steps can take your design to the next level.

The Finished Product

Now that you understand how to design a business card like a pro it’s time to get started! Don’t be afraid to let your personality shine. Make your new business card today!

For more tips on for success in business check out the rest of our site!

Marketing First, Technology Second

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondWhenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price.

Tech-First Paradigm

A major downside of living in a tech-centric society like ours is that many of us now use a technology-first lens to view the world around us. Too often, product managers are taking the easier route of emphasizing technical features and benefits instead of crafting a compelling brand positioning strategy that identifies and fills a perceived gap in the minds of consumers.

Let’s face it; technical superiority is usually short-lived. Just think about all the mobile phones you have personally owned. If you compare leading mobile phone brands based on their actual technical specifications, you’ll find that from a speed, memory, and graphics perspective, many brands are incredibly similar. Yet, each of us has specific brand preferences. I have personally witnessed long lines of people waiting for hours in bad weather just for a chance to purchase the newest iPhone.

No Brand Strategy

Depending on your source, somewhere between 75% and 90% of all startups will fail. When founders are asked why their startups have failed, the top three reasons given are 1) a lack of focus, 2) too much competition, and 3) insufficient demand. If you think about it, each of these reasons is a symptom of a poorly formed marketing strategy. A lack of focus equates to a lack of positioning. Too much competition comes from not enough differentiation, and insufficient demand probably means your brand lacks a reason for being.

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondWhy is Brand Strategy Important?

The world’s most successful brands have well-defined brand strategies that include a differentiated positioning and reason for being. The gold standard example of brand positioning is when Apple created its Think Different campaign. That’s when Apple repositioned itself as the go-to computer brand for those who want to be creative. From that moment on, every Apple touchpoint (tech, software, and features) was intentionally designed to help people be more creative.

Not an Afterthought

As a consultant, I’m often asked to help brands create a brand strategy after they have already developed a product. Unfortunately, this is a suboptimal approach. Positioning a brand after launching a product, is like pouring the foundation for a building after the building is built.

Brand Positioning

The essence of brand strategy is positioning. Select a positioning that gives your consumers a clear choice versus the competition. An effective brand positioning is crafted and honed until it occupies a differentiated and meaningful space in the minds of consumers – a space that cannot be easily replicated by the competition. Differentiate on attributes that consumers care about and solutions that consumers would prioritize when choosing between brands. Remember, just being different is never enough.

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondFind your Own Space

A consumer’s mind is like a big city with lots of individual neighborhoods. Neighborhoods are known for offering different things – think Chinatown, Little Italy, the suburbs, uptown, and downtown. Just like selecting a place to build a physical structure, it all comes down to location, location , location. When picking a space in your customer’s mind, you have to consider who your neighbors will be and what the neighborhood trends are. Is there a direct competitor next door? Is the neighborhood popular? Or, is the neighborhood in decline?

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondFocus

Distill your brand positioning down to a battle cry. Concise brand messaging is easy to share and remember. These slogans help keep your positioning top of mind while providing a true north for selecting on-strategy activities and building brand associations.

For example, LinkedIn’s “Connect to Opportunity” does an effective job of explaining what the brand stands for and its reason for being

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondTOMS’ “One for One” slogan communicates the company’s focus on social caring and the emotional benefits of the brand. As a result, its “One for One” campaign is one of the all-time most popular cause marketing campaigns.

StrategyDriven Marketing and Sales Article | Marketing First, Technology SecondAmazon’s Jeff Bezos has publicly referred to the company’s mission statement as the guiding force behind his leadership decisions many times throughout the company’s history. Since it began in 1994, Amazon has had a clear focus and a solitary reason for being. Amazon is “a place where people can come to find and discover anything they might want to buy online.”

Stand Out

Humans, by nature, are creatures of habit. To get people to stop what they are doing and consider something new, you need to do something different. Just listing features and benefits is not going to cut it.

We live in a hyper-competitive world where consumers and stakeholders are overwhelmed with stimulus and competing messages. The average American reads roughly 100 text messages a day and is exposed to over 20,000 advertisements a week. As Sir Richard Branson famously said, “If you want to stand out from the crowd, give people a reason not to forget you.” So, first, change your paradigm and find your unique reason for being. Then, use your tech to bring that unique proposition to life.


About the Author

StrategyDriven Expert Contributor | Luis PedrozaLuis Pedroza is a global brand builder and author of Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets. He has held leadership positions with iconic global brands and has worked in many international markets. For more information visit www.luispedrozaauthor.com.