Tag Archive for: branding

Good marketing can be the difference between a company that is just surviving and one that is flourishing. But with a glut of information out there on what the right way to do things is, it can be hard to weed out the gems from the dirt. That is where the following information can be useful.

Color is vital

So, it may sound a little basic to include color into your marketing materials, but it really isn’t. Color is much more of a complex thing that we often give it credit for. In fact, certain colors can evoke particular emotions, something that can have a huge effect on how customers relate to and feel about your business.

Marketing is the business of getting your company brand out there and getting potential customers to respond positively to it. That means choosing the right color or color combination for your brand is very important. For some more information on this check out this article on which color relate to which emotions and how you can utilize this is your logo and brand creation.

Photo courtesy of Pixabay

Money well spent

Marketing is a specialist subject. It is something that people go to college for years to study. It’s also something that changes all of the time very quickly. That means reading a few how-to books doesn’t qualify you to do the in depth detailed work that many campaigns need to be successful.

Photo courtesy of Pixabay

It’s not that you can’t have an educated overview of what is going on. It just means that you do need to do is raid the coffers to invest in a professional to do things are pivotal for your company. Such as video making and contract creation.

Of course, many businesses struggle with the cost of employing the best marketing professionals, because they have to outlay the money before they get to see the results.

However, it is well worth finding the finances by reinvesting current profits or going to a provider like Swift Corporation for a loan or an advance that is easy to replay back in installments.  You can even risk going into your business overdraft, for a job well done. As paying peanuts gets you monkeys, not really the caliber of worker you want looking after your vital customer facing image!

New content is king

Photo courtesy of Pixabay

As you may or may not know after Google’s recent Fred update, the way that search engines respond to marketing tools like content is changing… again. This means that you have to stay current and move with the times to remain relevant and high in the search engine ranks.

Photo courtesy of Pixabay

To do this, consider the type of content you produce. Eschew the general and go for something that more specifically answers the possible questions that can spring up around a topic.

Also, the value of video content is now huge due to this update, so consider making clips that show the customer how to use your products, or make things relevant to the field you are in. Some great example of this are the Buzzfeed videos made for Pinterest, which play even when they aren’t clicked on, drawing people’s attention.

You’ve tried networking, you’ve built relationships, you’ve asked for referrals — you’ve done everything you’ve been told will help you market your business. But you’re still coming up short in the race for custom with your competitors. Maybe it’s time you took another approach to marketing and advertising your business?

Obviously, the technological advances of today have made marketing your business online well a pivotal act for any owner. This shouldn’t be ignored, but it doesn’t mean you should completely ignore the au natural approach either. IRL (In real life) marketing is simply the act of leaving the office, going outside (as daunting as that may sound) and marketing your business and its products there. Here are four simple, yet effective ways to do so.

Handing out your information personally

Going old school by handing out flyers and posters in the local easterlies or public houses in the area in which you business is based may seem old school, but it’s still a way to make sure the general public are getting your information. Of course, they may just scrunch up your flyer and throw it in the bin as soon as your back is turned, but at least you know the information got to them in the first place. This strategy is most effective for businesses that are heavily involved with the local area and are oriented around it.

Photo courtesy of Wikimedia

Creating a mural

Getting permission from the local council or governing authorities to be able to create a mural on the side of a prominent building, and then actually creating it, is a way of showing prospective customers you’re willing to go that extra mile. A mural is also going to last a hell of a lot longer than a normal advertisement campaign, like the ones found on billboards, so you won’t have to worry about constantly having to deal with coming up with new ideas. Of course, this idea all rests on whether you have an artistic flair, or not. Or you could just ask Banksy to do it for you.

Using flags and banners

Another interesting way of grabbing the attention of the passing public is by utilising flags and banners, those if which found at selbys custom flags and banners. Like the mural, this is an option that differs from the run-of-the-mill use of billboards for promotion as it’s something a bit different, and people like different. Different is more likely to catch the eye of the general public.

Photo courtesy of Geograph

Setting up Pop-ups

Although there is some debate as to whether this approach works based on how annoying and intrusive it can be, generally, it does. Getting out into the public and setting up, say, a stall at the local shopping centre is a great way approach all kinds of different people as well as having your information plastered around the area for everyone to see and not just those that you pick up the courage to approach.

The future of business is now, so now is the time to embrace it.