Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league.
Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns. Brainstorming ideas and establishing strategies requires creative mindsets to devise campaigns that persuade the target audience to be curious and anticipated about the product.
Due to an ongoing pandemic, many organizations have started opting for virtual product launch campaigns that are convenient and cost-effective. Still, the conventional approach of organizing an in-person launch event has its charm.
A live event must be organized with precision, creativity, and originality to attract customers. To do just that, we’ve gathered a step-to-step guide for you.
Let’s get started.
Decide a Venue
Venue hunting is an exhausting and challenging task that requires months of preparation in advance. A good idea would be selecting a venue based on geographical location, target audience, public preferences, and activities arranged for the big day.
In addition, the venue must be eye-catching, with a theme that corresponds with your product and reflects on its ideology to offer a clear insight into its purpose.
Security should be your top priority to ensure a good experience during the event. For avoiding issues like event mismanagement, a good idea would be to stop uninvited people from coming in.
Creating security checkpoints, setting up barriers, and site fencing is an excellent idea to prevent gate-crashing during or after the event.
Pro tip – type in site fencing hire on Google to find and book reliable services to secure your product launch event.
Pick a date
Organizing events requires a lot of planning and time. Thus, a definite date is chosen, keeping in mind the time frame for event preparation is sufficient. Once a date is decided, virtual and physical announcements are made using social media platforms, newspapers, billboards, pamphlets, and television channels.
A wiser move is to choose a date considering religious or national events. For instance, hosting a launch event right before Christmas or Thanksgiving improves the chances of product purchases because people save and wait throughout the year to go shopping on Black Friday sales.
Establish Social Media Presence
Social networking sites like Instagram, Facebook, Twitter, and Tik-Tok have a significant impact on our daily lives these days. Socializing through these platforms is a norm, and it’s not surprising to find people spending time on these platforms for a casual break during leisure hours.
In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. Social media handles publicizing the products before the debut, easing the marketing process.
Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event. Their followers blindly agree to their reviews and recommendations and imitate their activities.
Promotional activities before the event increase excitement and anticipation among followers and audiences. A promotional giveaway contest is an excellent move to gain more followers and popularity.
A good example would be clothing brands hosting giveaway contests before launching their clothing line by asking the participants to share their social media handles, create innovative content relevant to the product, or through quizzes.
This trick commercializes the event and helps retain customers in the long run.
Seek sponsors for the event
Organizing huge events raises the question of finding sources for fund generation if you’re coming up short. While seeking external funding for a product launch isn’t a bad idea, there are several aspects to consider before reaching out to the big brands for sponsorship.
First, prepare a well-organized and detailed sponsorship proposal that bears all the details regarding the event, the shared benefits that sponsors would attain in partnering with your brand, and the monetary assistance required for the event.
Pick the right sponsors who align with your mindset, understand your goals, and take an interest in your campaign with room for flexibility. Finally, give exposure to your sponsors during the event to highlight their contributions.
Send-out Invites to High-profiles
The presence of high-profile personalities helps attract more people to a product launch event. A selective guest list is carefully made including, brand ambassadors, celebrities, journalists, social media influencers, and vloggers.
Event invites are sent to them to achieve great fanfare and publicity from their presence. Since many people attend the event for the sake of their favorite celebrity, having a celebrity or brand ambassador on board and introducing them as the face of the product is an excellent idea.
Upgrade the website
Many customers will be checking out your website during and after the event, which is why a choppy online experience is a big no-no. A slow, faulty website that crashes when customers visit will cost you customers and miss out on planned profits.
Hence, it is crucial to upgrade your website and system beforehand to avoid any issues for the customers.
Hire a good tech team to avoid website crashes during heavy traffic. Moreover, the design layout for the website must be appealing to attract buyers, with easy-to-use features. A complex website creates a negative impact and deflects the customers from adhering to the brand.
Additionally, every purchase allows customers to opt for email subscriptions for future updates. Conventional marketing through emails could bring loyal customers to the brand and update them about future product launches, discounts and sales ahead of time.
Creating and successfully launching a product in the market is a massive challenge itself, while the additional errands of promoting the product through campaigns and social events increase the complexity of the situation. However, with thoughtful planning and vigilant execution, a product can be launched without issues.
A product launch event gives a teaser of months of hard work put in by the entire team, which is why it has to be appealing and exciting. Achieving goals in a specified duration and finally executing the plan with committed marketing strategies buys you customers that equate to company success and growth.
There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. With the steps mentioned above, your product will debut in the market with a bang.