Working in an agency can be a fantastic experience, but unless you work in sales or account management it can feel like there isn’t much you can do to help the company achieve better profits. Actually this doesn’t have to be the case at all, and there is plenty that you can do help your company be more of a success financially.
Make yourself accountable
There can be a problem at all levels of agencies where members of staff do not feel like they are accountable for the success of the company. In fact, everyone at the business has a role to play in ensuring the success of the organisation, and it is up to individuals to make themselves accountable to this fact.
For managers, the issue may be that there is no one to check to make sure they are accountable to the things they say they are going to do. For other members of staff, they may not feel that what they do can have a financial impact. However, as we will see, this is not true.
Find cost savings
There is a misconception around company profits with members of staff, and this is that the easiest way to boost them is by making more money. Of course, no-one is doubting this as a concept, but it hides the fact that there are other opportunities. One of the most important ways that you, as an employee, can improve your company profits is by spending less money.
If you can find cost savings in your department or your role, those savings act as pure profit for the company. That is money that was being spent before and is now no longer being spent. Consider where you and your department spends its money and look for ways you can reduce it.
Provide management with ideas and information
Don’t lose sight of the fact that you are the person who does your job every day, which means that you understand it better than anyone else in the company. That means those things that might seem completely obvious to you, may also be completely obscured to those in management. This puts the onus on you to provide your management with any ideas and information that could help you do your job, or help the business succeed.
Often it is the day-to-day activities that actually make the biggest difference to a business’ bottom line. So don’t be afraid to voice your opinion on matters, good management will find it extremely valuable.
Be dedicated and go the extra mile
No matter what your job entails you have options with how you perform it. You can go through the day doing the bare minimum, or you can actually show hard work and dedication. Businesses love engaged staff and it is not just because this means more productive employees – when you show your dedication to the business you are showing your potential for the future.
This means that being that person who goes the extra is not only a great benefit to the company, it also provides you with far better career prospects.
Request training that you’ll actually benefit from
Ask yourself: how many times have you been on a training course where there really doesn’t seem to be much point at all to it? Too often when businesses provide training, they are have actually just followed the ideas of someone who doesn’t really understand what will be a benefit to your team.
Instead you should be proactive. Talk to your manager about the kind of training that you would actually benefit from. Once again this will pay dividends in that you will get the training that can help the business, but it will also provide you with valuable tools and skills to make it easier for you to advance your career.
“One of the biggest issues I see in owner-managed agencies is the gulf in understanding between top managers and their employees/managers. If you hope to bridge this gap, you have to invest in training your future leaders.”
Interesting details from the State of Agency Workflow Management report revealed that nearly half of all agencies revealed a loss of 11% due to overservicing. Overservicing is a term that means that those agencies were delivering work for clients that they were not getting paid for – and that is a major problem.
The old adage ‘time is money’ is never more appropriate than when talking about agencies, and if you are spending your time doing work that no-one is paying you for, then you are wasting both your time and your money.