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StrategyDriven Entrepreneurship Article

Driving Traffic To Your Ecommerce Site

When you have a physical store gaining footfall is a huge influence on your advertising and how you design your store. And all of that is still valid with an ecommerce site. The only differences lie in the fact that you aren’t aiming to grab the attention of someone walking by, but to target your audience when they are browsing the internet – whether or not they are searching for you. An ecommerce site has so many advantages, as does a physical store, but it gives you the ability to reach so many more people than a fixed location does. You just have to know how to go about getting that attention in the right way. The saying ‘any press is good press’ is 100% wrong; you need to strive to have a good reputation while using the right tools and software to attract and retain your customers.

Design

The first thing to consider is the base of your operations; your website. An ecommerce site doesn’t need to be overly complicated. In fact, you can easily start one with a DIY web building platform. But making sure that it can be easily navigated by anyone is key. Keep things simple and uncluttered, with drop menus and different categories clearly found and all key contact information on both a contact page and at the bottom of each page. And make sure that you stay true to your style – if you are selling custom skateboards you need to stick to the cultural designs surrounding that to attract your main audience base.

Research

Do the research before and after you have launched your ecommerce site. You need to know who is searching for what you’re selling, what demographics are visiting your page and who is sticking around long enough to buy something. Look at Google Analytics to get you started, and look into applying applications and advice from Veon Consulting to increase your ecommerce statistics. The right software and tools are key here, and never think that doing the job once means completing the task.

SEO

Search Engine Optimisation are key words and phrases that increase your standing on a search engine results page. Use them well by wisely – Google do block pages that appear to dump a lot of phrases together in the hope of being first on that list. Keep it relevant- use Google AdWords to figure out the right phrases for you and check in regularly. As trends change as will the most commonly searched phrases. Integrating SEO phrases comes naturally to a content writer, so maybe you should look into hiring one for your web content, or you can give it a go yourself.

Deals

Just like a giant SALE banner in a window catches the eye, does a good deal encourage clicking. Use social media to advertise any deals or promotions you have going on. You can use cookies to target the right audience, but it can also help to interest people who otherwise wouldn’t think about visiting your ecommerce store.

StrategyDriven Marketing and Sales Article

7 Reasons Your Website Conversion Rate Is Low

We often hear about the importance of website traffic. SEO and marketing companies often promise to multiply their clients’ traffic by huge amounts. But, in reality, traffic means nothing if your website users don’t turn into customers. In fact, if you are getting tons of traffic, but users are simply visiting your website and then leaving, it is something to be very alarmed about. It means that there is something wrong with your website, and this is why your conversion rate is low. Are you making one of the following mistakes?

StrategyDriven Marketing and Sales Article
Photo courtesy of Pixabay

  1. You are attracting the wrong audience – Often, conversion rates suffer when you are attracting the wrong audience to your website. This occurs when you are targeting the wrong keywords, posting content on unrelated websites, and generating content that does not appeal to your target market.
  2. Your content is uninspiring – The importance of interesting, original, engaging and informative content cannot be ignored. Getting users to your website is one thing, but you need to keep them there, and the only way to do that is with inspiring content that encourages them to engage. Take a look at this blog post for more information on creating content that converts.
  3. Your website lacks consistency – Your internal CTAs and external campaigns set specific expectations, and your sign up pages and landing pages need to deliver on these expectations. Message inconsistency is a huge problem that will result in people looking for a business that is more reliable.
  4. You aren’t tracking current website performance – This is one of the biggest mistakes business owners make today. How are you ever going to boost the performance of your website if you don’t know how it is performing at present? With expert analytics and reporting for your small business website, you will be able to determine where you are going wrong, enabling you to make the necessary improvements that will boost your conversion rate.
  5. Your calls to action are vague – In simple terms, if you don’t tell your website users the steps they should take, they aren’t going to take them. You could design the best home page in the world, but if it doesn’t lead anywhere, the bounce rate is still going to be high. Your calls to action need to be clear and specific to what the user is looking for.
  6. You don’t use persuasive language – The chances are you are going to need to be persuasive, unless you have an offer that is completely irresistible. You need to address the problems that your target audience experience, and paint a picture of what they can expect once they have purchased your product or taken advantage of your service.
  7. Your product or service is ill-defined – Lastly, one of the main reasons why conversion rates are high is when a firm’s product or service is not defined effectively. You may have an incredible product or service to offer, but if you aren’t doing it justice in terms of the description, no one is going to be interested. Write the description from the customer’s perspective; think about what matters to them most.