Strategic Planning Best Practice 14 – Never Be Satisfied

Profits are up, costs are down, the market is yours. Time to sit back and enjoy life, right? Wrong!

From Kmart to Walmart, Compaq to Dell, history is replete with examples of organizations that had once dominated a market segment only to become insignificant or non-existent. Today’s fast moving, highly competitive marketplace demands a relentless pursuit or organizational improvement. What is low cost and efficient today is likely to become expensive and unwieldy tomorrow given the rapid pace of technological advances, process innovation, and the entry of tenacious entrepreneurs into the marketplace from around the globe. For organization leaders, this means never being satisfied with the status quo and always seeking to identify ways to improve the organization’s performance.

How Hungry Should an Organization Be?

Executives and managers frequently ask: How high should we set our goals?


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