Before You Try to Change Your Organization, Understand Why People Fight it So Fiercely

Change is hard. Changing your organization is even harder – sometimes, nearly impossible. In doing the research for my new book, I discovered that a study at revealed that nearly half of all smokers who have had surgery for early stage lung cancer go back to smoking in just a year!

So even the threat of death isn’t enough to force some people to change. And yet we all know that in today’s world of disruptive, 24/7 change, responding well is critical to our success. So as you struggle with your employees, associates, bosses, and others to try to shift your organization’s thinking – and before you jump out a window in frustration, it’s good to have a reminder of the reasons people work so hard to resist change. Figure out which of these applies to you, and how to overcome it, and you’ll be well on your way to seeing the birth of a transformed organization.

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About the Author

Phil Cooke is a television producer and media consultant at Cooke Pictures in Burbank, California. His new book is ‘Jolt! Get the Jump on a World That’s Constantly Changing.‘. Find out more at

1 reply
  1. MrBill
    MrBill says:

    Good stuff, and apparent common sense that doesn’t seem so common … I think the first one is the biggest challenge, and that’s why the rest never get considered and make it such a battle to change… Loose the Me, Myself and I complex and you’re more open to to “the rest of the world” as it were.


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