Digital marketing is a vast and complicated web of interlinking strategies. A full marketing plan should incorporate many different elements, and ensure they work together. If it sounds tricky, that’s because it is! On the plus side, it is incredibly effective.
Digital marketing gives you unprecedented access to your customers. It’s an opportunity to connect with them in ways that traditional marketing simply didn’t allow. You’ll also find that digital marketing is much more cost-effective. These marketing tips are highly targeted, meaning that you only need reach the people who really care about your product. If you’re new to the game, here are the five most important pieces of the puzzle.
Photo courtesy of Joe The Goat Farmer
1. A website
A website should be the first thing on your list. It’s the heart of your online presence, and should act as the sun in your digital marketing solar system. All the other elements revolve around it, and feed back into it. All elements of your digital marketing strategy should lead back to just one thing on your website. That’s a product or service that you will sell. Your website will also host all the necessary information about your business.
Your website should also host some useful and compelling content. It can be as simple as a blog that comments on your industry. If you’re feeling more creative, you can use video content, infographics, and podcasts too. Content is one of your most important tools in digital marketing. It helps position yourself as an expert in your field, and allows you to connect with others. Most importantly, good content will be shared all over the web. It will reach new leads, and entice them onto your website.
3. Social media
We like to think of social media as the smaller planets that revolve around your website. Each one acts as a beacon to attract new leads and customers. By sharing your content on your social media sites, you’ll reach new people. You can interact with your existing customers, and keep drawing them back to your site. It’s all about using these satellites to send visitors back to your main hub. The most effective social media sites include Facebook, Instagram, Pinterest, and Twitter.
Search engine optimization (SEO) is the arguably the most confusing piece of the puzzle. To get the best results, it’s often worth partnering with a digital marketing company. SEO is a series of tweaks and adaptations that make your site rank higher on Google searches. After all, the higher up on the Google results page your website gets, the more people you reach. More specifically, you can use keywords to make sure you appear in front of the right people. That’s the essence of good marketing!
5. Email marketing
According to the top marketers, emails are still the best way to reach out to customers. They’re personal, direct, and private. Most importantly, you’re sending information to people who are already interested in your product or services. Statistics show it’s the most effective form of repeat marketing.
That’s all for today, folks! Are you missing any key parts of the digital marketing puzzle?